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Transcript of 81 Dhruvil Sy b
BAJAJ HERBAL LIMITED
A
MARKETING REPORT
ON
BAJAJ HERBAL LTD
SUBMITED BY,
DHRUVIL K KOTHARI
S.Y.B.B.A. , DIV-B
ROLL NO-81
SUBMITED TO,
G.L.S. INSTITUTE OF BUSINESS
ADMINISTRATION.
(2011-2012)
CONTESTS
GLS IBA Page 1
BAJAJ HERBAL LIMITED
NO. SUBJECT PAGE NO.
1 PREFACE2 ACKNOWLEDGEMENT3 CERTIFICATE
4 GENERAL INFORMATION
GENERAL INFORMATION ABOUT COMPANY
PROMOTERS
LOCATION DETAIL
ORGANISATIONAL STRUCTURE
QUALITY ASSURANCE
5 PRODUCTION DEPARTMENT
INTRODUCTION ABOUT PRODUCTS
PRODUCTION PROCEESS OF HAIR CREAM
PRODUCT RANGE
MANUFACTURING FACILITY
6 MARKETING DEPARTMENT
INTRODUCTION OF MARKETING
RAW MATERIAL OF HERBAL’S PRODUCTS
DISTRIBUTION CHANNEL
PACKAGING
7 PERSSONAL DEPARTMENT
INTRODUCTION OF HRM
RESEARCH & DEVELOPEMENT
8. CONCLUSION
BIBLIOGRAPHY
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BAJAJ HERBAL LIMITED
PREFACE
In order to achieve perfection practical. Being in a B.B.A. student
industrial visit forms essential parts of our course. It useful in each and
every part of business.
The practical training provider information about the
industrial environment between student helps to develop practical
knowledge.It gives a change to interest with persons in business units. Due
to industrial visit, we come to know about the style of industrial houses. It
is indeed a golden opportunities for every students of management.
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BAJAJ HERBAL LIMITED
ACKNOWLEDGEMENT
Today, in every field practical training is an important role. Today, generally everywhere practical training is provided with a view explains various matters practically.
I have joined B.B.A. program, In this program we are given practical training. As a part of this training we have visited at industrial visit. Firstly, I am thankful to our. Director shri Vadibhai patel, who encourage me to visit this industry and to encourage me to make the project report on this industry. Secondary, I am mostly thankful to our prof. kavita shah of care this visit for helping me in my practical studies in my second year B.B.A. I am also thankful to the managers & employees of the unit, which we have visited for providing information of their unit.
DHRUVIL K. KOTHARI.
SY BBA –B
ROLL NO. 81
GLS IBA Page 4
BAJAJ HERBAL LIMITED
OBJECTIVE OF INDUSTRIAL VISIT
The objectives of industrial visit are as follows
1) provide practical knowledge :-
Studying just theory of any subject may prove helpful only to some extent but for better kind of knowledge and master practical knowledge is must this industrial visit has help of us of us in provision knowledge.
2) Experience of observation : -
One gets the knowledge of observing things one comes to know various kinds of methods applies in moaning can industry by observation keeping in view the importance and benefits of practical training our popular university has regularly introduce a special subject practical training of gain the practical knowledge.
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BAJAJ HERBAL LIMITED
GENERAL INFORMATION
BAJAJ GROUPS
Bajaj Herbals Pvt Ltd. is a part of the Ahmedabad based Bajaj Group of Companies. Established in 1998, Bajaj Herbals Pvt Ltd is in International Business recognized as a manufacturer and exporter of an extensive range of products.
The conviction, credibility and culture of The Bajaj Group form the foundation of Bajaj Herbals as an organization. Moving ahead, Bajaj Herbals has got ambitious plans of launching promising brands under the foods and personal care category. Escalating market shares and remarkable acceptance have encouraged the firm to research, invest and introduce brands like Savoury and Veola under these respective categories.
With these two new but strong brands and many others in the pipeline, Bajaj Herbals aim to get recognized as a dynamic global organization Currently, Bajaj Herbals operates in hair & skin care, oral care and foods’ categories with brands like Veola, Rouh-Al-Sewak and Savory respectively. Bajaj is gearing up to become a dominant player in the region.
Under the chairmanship of Shree Dwarka Prasad Bajaj and dynamic leadership, of Mr Gautam and Sanjay Bajaj, Bajaj Foods Ltd, a flagship company of the esteemed Bajaj Group has emerged as a Market leader, recognise major players worldwide.
Today Bajaj Group of Company is a leading manufacturer and exporter of various foods products. They started with a commercial production in 1998, with annual turnover of 2 million dollar and have reached the turnover of 15 million USD in just 6 years. The company aims to be a 50 million dollar company by 2010.
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BAJAJ HERBAL LIMITED
Establish in the year 1998, Bajaj Foods Ltd a composite peanut butter mill. Initially operated on a very modern scale at Changodar a town 25 Km. In south of Ahmedabad (India)
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BAJAJ HERBAL LIMITED
CORPORATE PROFILE
BAJAJ GROUP of companies consists of 3 manufacturing facilities under the name of BAJAJ FOODS LTD (100% EOU), SURYA
INTERNATIONAL and BAJAJ HERBALS PVT. LTD. We have offices at Ahmedabad, India & Sharjah, U.A.E.
Turnover of the group is 15 million USD. Our company is growing at the rate of 20-30% every year.
Our R & D department is focused on product development, quality control and standardization. All our products are derived through detailed research and produced in state-of-art facilities.Our products are available in 35 countries through our reputed
distribution network.Group is leading brands are SAVORY, VEOLA, SIESTA &
RICHCAFE.We also undertake PRIVATE LABEL business for some of the
well-known international brands
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BAJAJ HERBAL LIMITED
INTRODUCTION OF BAJAJ HERBAL PVT. LTD.
Bajaj Herbals is a common household brand name that most people identify with personal care products. Company’s reputation is built on trust with a consistent set of values that represent the highest standards of quality, integrity and excellence.
Bajaj Herbals was awarded the Best of Industry 2009 WEBAWARD in the category 'Health Care Standard of Excellence' by The Web Marketing Association, USA.
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BAJAJ HERBAL LIMITED
HISTORY
OF
BAJAJ HERBALS LTD
Bajaj Herbals Pvt Ltd. is a part of the Ahmedabad based Bajaj Group of Companies. Established in 1998, Bajaj Herbals Pvt Ltd is in International Business recognized as a manufacturer and exporter of an extensive range of products. The company ventured in the global market with a variety of instant Powder Drink, flavouring Essence which were mainly exported to the countries in Europe and USA.
Bajaj Herbals after gathering a rich experience in these markets forayed into the range of hair care products like Hair Oil, Hair Henna, Hair Spa and others to cater to the needs of the consumers globally. The vital markets for the hair care products are middle East, Africa, South East Asia and some of the European countries.
By the virtue of offering quality and innovative products and customer-friendly approach, Bajaj Herbals grew into prominence
VisionGLS IBA Page 10
BAJAJ HERBAL LIMITED
To be a globally competitive MNC with expertise and prominence in personal care & food products, creating growing value for all its stakeholders
Establish Bajaj Herbals as one of the leading company in the global market focussing on delighting consumers through high quality products backed by extensive herbal science research.
Develop & invest in building brand through in- depth understanding of consumer needs and build long relationship.
Mission :
Company’s mission is to deliver innovative and quality products much to the delight of our valued customers making them feel, look and be good
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BAJAJ HERBAL LIMITED
Core Values
→ Trust: the one of the core value of Bajaj groups are trust in the
customer about us the product.
→ Customer focus:The main core value is customer attention
the product related aspect of Bajaj Groups.
→ Innovation: Bajaj Groups are also included in customer out
of mind related products or other innovative products to be produced then the cover customer.
→ Excellence: Bajaj groups have good technique of excellence
to bought the products of consumer of core value.
→ Integrity: All of the Bajaj groups are identified the customer
preference and solve the customer quarry then the core value of these groups are also integrated the customer need.
Why go herbal?
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BAJAJ HERBAL LIMITED
Throughout the ages, they have depended on thousands of herbs for treatment of ailment & at Bajaj veola. They are continuing on this path. Bajaj invests substantially on extensive research on various herbs & herb extracts &is forever committed to unravel the beneficially properties of herbs.
What is the difference between herbal and Ayurvedic products? Ayurvedic medicine is quite comprehensive heavy metal like tin, copper, gold, silver, mercury, sulphur, plumbum along with herbs and mixture of herbs and other ingredients of animal origin.
Herbalism talks traditional medicinal practice based on the use of plants and plant extracts.
REGISTERED OFFICE :
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BAJAJ HERBAL LIMITED
Bajaj Herbals Pvt Ltd.444, Ashwamegh Estate, Changodar,Ahmedabad 382210, Gujarat,India
+91 2717 250185 2717 250184 / 2717 251822
+91 2717 251821 / 2717 251020
Bajaj Herbals FZEPO Box 8383,SAIF Zone, Sharjah,United Arab Emirates
+971 6 5574063+971 6 5574064
[email protected] / [email protected]
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BAJAJ HERBAL LIMITED
Bajaj Herbals Pvt Ltd.District Centre,Vishwadeep Tower,Janakpuri west,New Delhi - 110 058India
+91 11 4101440
Bajaj Herbals Pvt Ltd.P-251, B - Block, 3rd Floor,Lake Town,Kolkata - 700 089India
+91 33 40068922
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BAJAJ HERBAL LIMITED
Bajaj Herbals Pvt Ltd.207, Anjani Complex,Pereira Hill Road,Off Andheri-Kurla Road,Andheri(East), Mumbai - 99India
+91 22 42153138/37 / 4215 2945
Bajaj Herbals Pvt Ltd.No.5, Montieth Road, Above Tic Tac Restaurant,Opp. Alsa Mall, Egmore, Chennai - 600 008India
+91 44 4214 7801 / 4214 7802
BOARD OF DIRECTORS
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BAJAJ HERBAL LIMITED
Director & managing director.
(1) Mr Gautam Bajaj.
(2) Mr Sanjay Bajaj.
H.R Manager
(1) Mr Taral Armin.
Production Manager.
(1) Mr Yogender Kumar.
R & D Manager.
(1) Mr. Vijay Zala.
Finance & Accountat Manager.
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BAJAJ HERBAL LIMITED
(1) Mr Jayesh valil.
Marketing Manager
(1) Mr summit
PROMOTERS
Shree Dwarkaprasad Bajaj
Chairman
Shree Dwarkaprasad Bajaj, 64 years old industrialist. He is a chemical engineer from North Dakota University, USA and pioneer of Bajaj Groups. He is a dynamic and enthusiastic personality having wide network and knowledge of chemical and food industry. He has gained experience of more than 3 decades and has been a source of inspiration for many people. He is a renowned name in Dye and Intermediates industry and has received several awards for his contribution to the industry.
Sanjay Bajaj, aged 40 years, B.Sc. (Chemical), has a rich experience of over a decade in the food industry and is the foundation of the finance, sales &
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BAJAJ HERBAL LIMITED
Sanjay Bajaj
Managing Director
marketing aspects of the business.. An entrepreneur in the true sense of the word , an extremely dynamic & pro-active individual who has extensively travelled across the globe & by way of his rich knowledge & business insight he has developed a comprehensive network of buyers in foreign markets. He holds the vision of taking Veola to worldwide households. He has extensively travelled around the world and through his knowledge and acumen he has developed several markets.
Company Profile
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BAJAJ HERBAL LIMITED
Business Type : Exporter , Manufacturer
Capital in Dollars : US $ 15 million
Export Percentage : 100%
Primary Competitive Advantages : Quality products, reasonable price, careful packaging and on-time delivery
No of Staff : 300
Year of Establishment :1998
Export Markets :UAE, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Yemen, Syria, Jordan, Lebanon, Iraq, Iran, Palestine, Egypt, Morocco, Libya, Angola, Ethiopia, Gambia, Sudan, USA, Canada, Panama, Suriname, Belize, UK, Holland, Czech Republic, Nepal, Malaysia, Singapore, Thailand, South Africa.
Investment on Manufacturing Equipment : US $ 2.5 million
OEM Service Provided : Yes
No of Engineers : 24
No of Designers : 4
Monthly Production Capacity : 500-600 metric tones
Memberships : The Basic Chemicals, Pharmaceuticals and Cosmetics Export Council (Chemexcil)
The Agricultural and Processed Food Products Export Development Authority (APEDA)
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BAJAJ HERBAL LIMITED
FICCI (Federation of Indian Chambers of Commerce and Industry)
CII (Confederation of Indian Industry)
Shifts of employees
Time :- 8:30 to 4:30 p.m.
4:30 to 12:30 a.m.
Recognization
ISO-9001-2000 ~> India standard organization
H.A.C.C.P. ~> Heazard Analysis critical control point
LOCATION OF WORK & REGISTERED OFFICE
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BAJAJ HERBAL LIMITED
Bajaj Herbals Pvt. Ltd.444, Ashwamegh Estate, Changodar,Ahmedabad 382210, Gujarat,India
+91 2717 250185 2717 250184 / 2717 251822
+91 2717 251821 / 2717 251020
ORGANISATION STRUCTURE CHART
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MANAGING DIRECTOR
BAJAJ HERBAL LIMITED
Managing Director
↓ ↓ ↓
Production Marketing Finance
Manager Manager Manager
↓ ↓ ↓
Supervisors Technicians
↓
Maintain Staff
↓
Workers
Introduction of production department
Explosion of the production technology and changes in technical
field is going to bring out revolution in the industry sector which
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PRODUCTION MANAGER
MARKETING MANAGER
FINANCE MANAGER
SUPERVISER
TECHNICIANS
MAINTANANCE STAFF
WORKERS
BAJAJ HERBAL LIMITED
eventually gives stand to study and favour the come backing subject
i.e. Production and Management.
Production and operation management is planning, organizing,
staffing, directing, and controlling of all the production system that
portion of organization that converts inputs into products and
services.
Moreover outputs i.e. Products and services which generate
revenues and perpetuate the system are not only the concentrated
things but also the over looked indirect outputs like axes, wages and
pollution, technological advance, wages and salaries and community
are today looked over as important output.
INTRODUCTION OF Production Department OF BAJAJ HERBAL LTD
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BAJAJ HERBAL LIMITED
In the company of Bajaj Herbal ltd production Department is very effectively playing Role. Main Role of the production Department is to making product. The main definition of products is converting to raw material into finish goods. In Bajaj herbal, there are also manufactures various types of products. They are manufactures products in changodar. That is Bajaj Herbal Oil. Out of this products. I am giving information only about product of Bajaj Herbal .
Process flow – Hair Cream
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Hair Cream Flow Chart
BAJAJ HERBAL LIMITED
↓
↓
↓
↓
↓
↓
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Receipt of Raw Materials and Packing Materials
Income Inspection /verification of Raw Materials and Packing Materials
Storage of raw Materials
Oil Vessel
Cold water circulation when Main kettle temp reaches 75 C
Add Tri Ethanol amine when temp drops to 65-75 c
Add Glycerine when temp drops to 50 c
Main Kettle
BAJAJ HERBAL LIMITED
↓
↓
↓
↓
↓
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Add perfume when temp drops to 38 c
For 30minutes mixture is to be cooled down
Inspection and Quality check Conformation of Sample
Add critic Amla Herbals When Temp drops to 45 c
BAJAJ HERBAL LIMITED
↓
↓
↓
↓
↓
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Volumetric Filling Machine
Storage Vessels
Check labels& batch No.
Labelling & coding
Capping
Foil sealing
BAJAJ HERBAL LIMITED
↓
↓
↓
↓
↓
↓
↓
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Heat Shrinking Wrappers
Inner Tray Packing
Visual Inspection
Packed Material Storage
Master cartoon packing
Shipment
End
BAJAJ HERBAL LIMITED
Product Range
Hair Care
Amla Hair Oil
Coconut Hair Oil
Herbal Shampoo
Herbal Hair Cream
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BAJAJ HERBAL LIMITED
Henna Powder Dye
Almond Hair Oil
Skin Care
Herbal Fairness Cream
Petroleum Jelly
Personal Care
Liquid Hand wash
Antiseptic (Disinfectant)
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BAJAJ HERBAL LIMITED
PRODUCTS
List of products
Veola Almond Total Care nourishes your hair
Veola Amla Hair Oil for a cool
Veola Coconut Oil
Veola Colour Lock
Veola Fairness Cream
Veola Hair Revitalizer
Veola Hamaam Zait
Veola Henna Hair Colour
Veola Herbal Hair Cream controls dandruff
Veola Petroleum Jelly
(1) Veola Almond Total Care nourishes your hair
Veola Almond Total Care nourishes your hair keeps it strong & healthy. Massaging the scalp and hair with Veola Almond Total Care is the best way to nourish the scalp and hair. It
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BAJAJ HERBAL LIMITED
stimulates hair growth, improves the texture of the hair and helps reduce stiffness and tightness in the scalp. For long hair, shine and freshness.
Available in 300ml, 200ml & 100ml Pack.
(2) Veola Amla Hair Oil for a cool
Veola Amla Hair Oil for a cool, dark and lustrous hair. It stimulates hair growth, strengthens the hair roots and helps rejuvenate hair that is dull and damaged. It replaces all the nourishment lost throughout the day with the daily damaging effects of weather and stress.
Available in 500ml, 300ml, 200ml & 100ml Packs.
(3) Veola Coconut Oil
Veola Coconut Oil is one of the best natural nutrition for hair. Regular massage of the head with coconut oil ensures that your scalp is free of dandruff even if your scalp is dry. Veola Coconut Oil nourishes the hair from the roots to ensure healthy growth. It has a cooling effect on the scalp and is an excellent conditioner. It makes the hair soft and gives it a healthy shine.
Available in 300ml, 150ml Packs.
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BAJAJ HERBAL LIMITED
(4) Veola Colour Lock
Veola Colour Lock is specially formulated and tested for all types of coloured hair to protect from colour fading with regular hair wash and hair treatments. Veola Colour Lock looks after your hair colour so that it oozes healthiness and shine, making you looks and feels great.
Available in 300ml, 200ml & 100ml Packs.
(5) Veola Fairness Cream
Veola Fairness Cream is a one-stop herbal solution for a beautiful and radiant skin. Its combination of herbs will make your skin fair, clear and even toned. It also nourishes the skin and moisturizes thus keeping your skin healthy and glowing.
Available in 100g, 50g & 25g Packs.
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BAJAJ HERBAL LIMITED
(6) Veola Hair Revitalizer
Having a bad hair day! Your hair just won’t do what you want it to and you can feel the anger and frustration starting to build up. If things are going badly, calm yourself down - use Veola Hair Revitalizer and De-tangler.
Available in 200ml & 100ml Pack.
(7) Veola Hamaam Zait
If the metropolitan lifestyle and constant stress are playing havoc with your hair, it’s time for you to take care of your hair so that they become your crowning glory. Veola Hamaam Zait provides adequate care and protection to your hair. *It is specially formulated for harsh water conditions available in 4 different variants with its own unique properties.
• Olive & Almond Oil
• Aloe Vera & Tea Tree Oil
• Garlic & Lemon Oil
• Rosemary & Henna Extract
Available in 1kg & 500g Packs.
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BAJAJ HERBAL LIMITED
(8) Veola Henna Hair Colour
Veola Henna is specially formulated for hair colouring, conditioning & scalp treatment. It also helps prevent dandruff and controls hair loss problem. Veola Henna is known to have a therapeutic and calming effect, it aids restful sleep.
Available in pack of 6 - 10g sachets.
(9) Veola Herbal Hair Cream controls dandruff
Veola Herbal Hair Cream controls dandruff, strengthens hair roots & keeps the scalp healthy, providing a rich silky feel. It also protects your hair, giving you a healthy, beautiful, lustrous & problem free hair. Veola Herbal Hair Cream is available in two herbal variants:
• Dandruff Control with Jasmine & Lime.
For a healthy hair that's full of vitality.
• Nourish and Protect with Amla, Almond & Aloe Vera
For a fresh, soft & silky hair that shines.
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BAJAJ HERBAL LIMITED
Available in 210ml & 140ml Packs.
(10) Veola Petroleum Jelly
Veola Petroleum Jelly is amazingly inexpensive yet a wonderful beauty product in your bag. It moisturizes dry & chapped skin. Soothes and protects injured or damaged skin to prevent dryness and promotes healing. It’s also a no frills makeup remover.
Available in 425ml Packs.
International Products
Veola Real Coconut
Natural protein extracts that nourish & protectGive your hair the extra care it deserves with Veola Real Coconut Hair Oil. Combining the goodness of Henna, Amla and other time-tested herbs, Veola Real Coconut’s natural protein extracts nourish and protect, penetrating deep into the scalp to keep hair healthy, thick & lustrous
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BAJAJ HERBAL LIMITED
Veola Enriched Hair Cream For beautifully styled & lustrous hair .Say goodbye to dull & lifeless hair and get oodles of style in one quick motion with Veola’s Enriched Hair Cream. Packed with the natural goodness or herbs it stops hair fall, hair damage and pre-mature greys in their tracks.
Veola Henna
Herbal Hair Colour Expert
Expert in herbal hair colouringExperimenting with colour is fun, but it should be absolutely safe too. Which is why, Veola Henna Herbal Hair Colour Expert, made from the goodness of natural herbs, is a safer and more convenient way to colour hair. 1. Nourishes Hair While Colouring Curbs2. Premature greying3. Revitalizes hair
Veola Hamaam Zait
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BAJAJ HERBAL LIMITED
Herbal Hot Oil Conditioner
Herbal hot oil conditioners that nourish, protect and care for your hair Make dull, brittle and lifeless hair a thing of the past with Veola Hamaam Zait range of conditioners. Containing a blend of various extracts such as Rosemary, Henna, Olive, Aloe Vera, other time-tested herbs and its Hot Oil Conditioning properties, Hamaam Zait boosts hair growth, enhances shine, increase volume, protects against dandruff and pre-mature graying. Leaving with wonderfully manageable hair, all day long
Veola Enriched Hair Cream – Men
Anti-Hair Fall & Anti-Dandruff
Say goodbye to hair fall, dandruff and get oodles of style in one quick motion with Veola’s Enriched Hair Cream. Packed with the natural goodness of Lime Extracts and Veola’s new & unique DHT Blocker, it stops hair fall & dandruff in their tracks
Manufacturing Facility
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BAJAJ HERBAL LIMITED
manufacturing facility is strategically located at Changodar which is an industrial hub in Ahmedabad, Gujarat, Western India. THE STATE-OF-THE-ART manufacturing facility ensures PREMIUM & COST EFFECTIVE products to our valued clients. Bajaj herbal follow a streamlined and stringent manufacturing process, with special attention to the quality of raw material used
.
Advanced techniques of extraction, blending, mixing, filtering, straining etc are implemented to ensure utmost hygiene level. Company open to incorporate innovative ideas and to adapt to the changing times and tastes of our buyers worldwide. Company’s R&D team constantly engaged in research to understand the consumer needs and offer innovative and niche products.
Company’s monthly production capacity of 500-
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BAJAJ HERBAL LIMITED
600 metric tonnes of products and are planning to scale it up to cater to an ever increasing demand for Herbal products across the globe.
MEMBERSHIP
Bajaj Herbals Pvt Ltd. is a member of leading industry bodies like The Basic Chemicals, Pharmaceuticals and Cosmetics Export Council (Chemexcil) ,The Agricultural and Processed Food Products Export Development Authority (APEDA), FICCI (Federation of Indian Chambers of Commerce and Industry) ,CII (Confederation of Indian Industry) & All India Small Scale Cosmetic Manufacturers Association
Quality Assurance
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BAJAJ HERBAL LIMITED
QUALITY at Bajaj Herbals is a way of life, and we believe in exceeding our customer expectations..
Company conduct a variety of inspections, audits, registrations and certifications of commodities and facilities to provide consumers with safe, high quality herbal products while maintaining fair trade practices and enhancing product marketability for the industry through its Quality Assurance Program.
Bajaj Herbals is also HACCP certified. The avoidance of food safety problems along the food production chain, where possible hazards may occur, and then to strictly monitor these points to make sure the process is in control
Information of Marketing department :-
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BAJAJ HERBAL LIMITED
“ Marketing is an organizational function and a set of process for
creating , communicating and delivery value to the customers for
managing mutually beneficial relationship.”
Marketing is a social and managerial process whereby individuals and
groups obtain what they need and want through creating and
exchanging products and value with others.
Marketing is the term used to describe collectively those business
functions most directly concerned with the demand stimulating &
demand fulfilling activities of the business enterprise.
Marketing information of Bajaj herbal ltd
With evolution of taste globally, there has been a many-processed herbal item that is consumed by the masses worldwide. Herbal processors and marketers of herbal products translated the ideas and dreams of nutritionists, technologists and investors to create the demand of new types of herbal product .
Liberalization has brought in an opportunity where our search for variety of herbal products is made available at the nearest stores across the world. Herbal processing industry in India has undergone a total metamorphosis over the last six to seven years, in terms of types, variety, quality and presentation which is a result of liberalization leading to foreign direct investment in frontiers of processed herbal sectors.
Leading this brigade is Ahmedabad based, pioneers in herbal processing and packaging industry, Bajaj herbal Ltd. Under the
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BAJAJ HERBAL LIMITED
Chairmanship of Shree Dwarkaprasad Bajaj and dynamic leadership, of Mr Gautam and Sanjay Bajaj, Bajaj Herbal Ltd, a flagship company of the esteemed Bajaj Group, has emerged as a market leader, recognized as a major player worldwide.
.
Strength What make Bajaj Herbals Pvt Ltd. stand apart in the highly competitive industry are its world class infrastructural facilities. Established as a part of the renowned Bajaj Group of Companies, we are fortunate enough to be endowed with a well established infrastructural base. The production unit is equally advanced and empowered by sophisticated facilities for production, raw material processing, quality control, packaging and storage. In addition, there is a captive R&D unit where our highly qualified analytical chemists, quality experts, and other professionals keep themselves engaged for further improvement of our products.
RAW MATERIAL OF BAJAJ HERBAL’S PRODUCTS
Almonds
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BAJAJ HERBAL LIMITED
Almonds have long been lauded for their beauty benefits. From ancient Egypt to the Victorian Age to modern times, they’re a popular ingredient in lotions and potions that cleanse, exfoliate, moisturize and nourish. Almond oil is very nourishing for the scalp and hair and help reduce stiffness and tightness in the scalp.
Almonds are an excellent source of the skin-loving antioxidant vitamin E, providing 35% of the daily value (DV). Research shows that vitamin E and vitamin C make a beautiful combination and work better together when it comes to protecting the skin.
Amla
Amla - a Indian Gooseberry is a power packed berry, the tiny berry is known to be a rejunevating agent. Amla is loaded with Vitamin C, infact the amount of Vitamin C present in amla is 30 times more than that found in oranges. Vitamin C is a powerful antioxidant and helps combat free radicals. Amla is used in hair & skin care products because of its antioxidant and collagen production properties.
Coconut
Coconut has multifarious uses, the coconut palm can truly be called "Natures gift to mankind". Coconut has emollient properties which makes it the best choice in hair care. In fact, it is good for the body as well.
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BAJAJ HERBAL LIMITED
Coconut oil is one of the best oil for hair care. It can penetrate the hair shaft upto 90%, which is much better than any other oil. Other oils remain on the surface of the hair, while coconut oil penetrates three times into the shaft and reaches the cortex. A good massage with hot coconut oil can do wonders to your hair.
Lemon
Lemon is nature's priceless gift to mankind. This yellow fruit not only cures and guards the health and also fights and destroys the germs and bacteria as a warrior. Lemon's countless benefits are mentioned in age-old epics, religious scripts and even modern science and medical journals and books. Lemons are rich in many food ingredients, particularly citric acid.
Henna
Henna is one of the best herb for hair, it has many properties that nourish the scalp and hair. Henna is known to have a therapeutic and calming effect, it aids restful sleep. Apart from having a cooling and soothing effect, it has a plethora of properties. It's detoxifying and soothes headaches, aches, and pains.
Aloe Vera
Aloe Vera is a common houseplant that is known for its healing abilities. There are many general benefits from soothing skin to helping internal problems. Aloe Vera is a good healing substance because it contains many beneficial ingredients. This power packed plant provides all the vitamins, except D, the human body needs and its ability to heal has long been known to those who
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BAJAJ HERBAL LIMITED
practice home remedies.
Jasmine
A rare, extremely valuable and highly sought after oil. Jasmine is preferred for its powerful characteristics that assist the body as an anti depressant, an aphrodisiac and confidence boosting qualities.
4 P’S OF MARKETING MIX Once the company has decided on its overall competitive marketing strategy, it is ready to begin planning the details of the major concept in modern marketing mix can be defined as the set of controllable tactical marketing tools product, place, price and promotion that the firm blends to produce the response it wants in the target market, the marketing mix consist of everything the firm can do to influence the demand for its product the many possibilities can be collected into four groups of variables known as the four P’s of product, price, place and promotion.
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BAJAJ HERBAL LIMITED
Product: -
Product means the good & services combination the company offers to the market.
Price:-
Price is the amount of money customers have to pay to obtain the product. They negotiate the price with each customer, offering discount, trade in allowances & credit terms to buyer’s perception of value.
Place: -
Place includes company activities that make the product available to target customer.
Promotion: Promotion means activities that communicate the merits of the
product and persuade target customers to buy it. It includes advertising, news paper, television etc.
BRAND ELEMENTS
Name:-
“Bajaj herbal Pvt Ltd.” as the name shows “Veola”. By choosing that name they want to show that they are Veola in everything, just like Veola Petroleum Jelly , Veola Almond Total Care nourishes your
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hair, Veola Amla Hair Oil for a cool, Veola Coconut Oil, Veola Colour Lock, Veola Fairness Cream, Veola Hair Revitalizer, Veola Hamaam Zait, Veola Henna Hair Colour, Veola Herbal Hair Cream controls dandruff. So by selection the name Veola they want to create an-association that they are Veola in everything.
Brand associations
These are the desired associations which Veola cosmetics want to create in the mind of customers.
High quality products Complete range of products offered Reliable product Stylish product More focus on packaging
Logo
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Packaging
According to marketing, packing may be defined as all the
activities of designing and producing the container for a product to
packing is important elements for selling the product or attracting
consumer from the market.
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Developing an effective package requires a number of decisions.
From the perspective of both the firm and consumers, packaging must
achieve a number of objectives:-
• Identify the brand
• Convey descriptive & persuasive information
• Facilitate product transportation and protection
• Assist at – home storage &
• Aid product consumption
Distribution Channel networks
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Distribution network:-
→ should adopt widest distribution network model to deliver products to the end user in quickest and most effective way it would also accelerate the sales.
→ It’s may include company franchises, multi product dealers and Retailers.
EXPORTS
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Bajaj herbal ltd export house having diversified business interests. Bajaj Herbals is engaged in the industry as a manufacturer and exporter of an extensive range of Herbal Cosmetic Products such as Hair Care, Oral Care, Skin Care and Personal Care Items. In addition, offers a range of Food Products including Instant Powder Drink, Flavouring Essence & Food Colours, Rose Syrup, Instant Coffee Powder, etc. We are also into Herbal Hair Colours, Hair Conditioners, creams, etc.
Bajaj Herbals, in most of the countries we operate in, has become a prominent name that most people identify with personal care products. Our reputation is built on trust with a consistent set of values that represent the highest standards of quality, integrity and
excellence
CONTECTS
Bajaj Herbals Pvt Ltd444, Ashwamegh Estate, Changodar,Ahmedabad 382210, Gujarat,India
+91 2717 250185 / 2717 250184 / 2717 251822
+91 2717 251821 / 2717 251020
UNITED ARAB EMIRATES
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Bajaj Herbals FZEPO Box 8383,SAIF Zone, Sharjah,United Arab Emirates
+971 6 5574063
+971 6 5574064
Brand menaBajaj herbal mena has been functional in this region for almost a decade. Now by launching a complete hair care range of the products from hair oils, hair creams, conditioners and colorants it has broadened its spectrum to a wider reach and audience.it is constant
Endeavour to maintain the highest quality standards and customer satisfaction through extensive herbal science research. Brand veola
Through its various products will provide a wide array of choice for the consumers of this region .all our products vave been developed through understanding of the consumers and climatic conditions prevailing in this part of the globe.
Wit the vision of becoming one of the leading herbal care products companies in the international market the company aspires to satisfy the consumers with optimum quality products derived from the extensive herbal science research healthy herbal science
HUMAN RESOURCES MANAGEMENT
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Introduction:-
IN HRM there are many things includes like human resources planning, job analysis, recruitment, selection, placement, training and development, remuneration, motivation, participative management, communities, safety and health welfare, promotion etc. these all the points are include in the H.R.M.
Personnel department is the main parts of the each and every country without the person company can do nothing are cannot earn also the company has duly to look after them.
1.Number of Profile
As the people are the main part of our company of how many number of they are the mill is very important in Bajaj herbal limited. There are many people working in 500 employees in the industry and from that we can say that Bajaj Groups of the companies are develop in many people employment and solve the big problem of our country.
2.Recruitment What we need are more people who specialize in the impossible. The aims of this process are to develop a pool of candidates, evaluate them and choose the best candidates for the job in line with both current and future operational needs of business.
Recruitment is one of the most frequent and most important activities in any business and, yet it is not always very well done. However, everyone would agree that bringing the right people into a team is fundamental of the running of a successful businessman
.
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3.Training & Development
It is the process of preparing a person to perform a series of tasks by listening method to be used in each circumstance generally through exact memory of a teacher’s performance.The planned systematic development of the knowledge, understanding , skill, attitude and behavior pattern required by an individual in order to perform adequately a given task or job.
4.Salary Financial competition on employees receives for performing the job can be determined by hours daily, weekly. Monthly and yearly it also based on year and they rules duties performed not the numbers of hours you work per pay period. Commission overtime and bounces are not normally can sided as part of your gross income by the lender, unless you receive them at a garneted level.
5.Employees Facility
Employees are in all numbers of employees 250 members this classifies batch-wise.
The shifts are as under:I. 8 .30AMto 4:30PM
II. 4:30 PM to 12:30AM
Those facilities provided by the Bajaj Groups as under:
Air conditions Telephone Security enter
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Proper drinking Water Medical Facility Gift and Reward Bonus Housing facility
There are other facilities provided by the Bajaj Group.
Research & developmentThey have hitch r&d unit which is built with all the latest Machinery. This unit is well managed and utilised by their r&d team. This team makes sure, they follow industry norms & ethics awhile manufacturing & delivering their consignments.
Their r&d team constantly engaged in research so understand the market dynamics to offer innovative products. Their team is highly disciplined & diligent& is responsible for maintaining the product quality, ensuring hygiene & cleanness of the end products they
Always welcome innovative ideas & accept to the ever changing needs of their customers, being a high potential export oriented Company. They manufacture& export an extensive range of herbal personal care and food products. Their state of the art manufacturing Plants is in Ahmadabad, India with office and ware house in sharzhah Fze (United Arab Emirates) to cater the Europe, Middle East and African markets
CONCLUSION
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Hereby we have completed our project report on BAJAJ
HERBAL LTD. The successful completion of this report is possible
only with the help of my college and Teachers.
Practical knowledge is as important as theoretical knowledge. The
purpose of preparing this project report is to get an idea about various
aspects of marketing management and to get knowledge about market
research.
This project report has provided as an opportunity to get a brief view
of the market for the chain of HERBAL and other product. This
project report has thought us the important of hard work, team work,
and also enriched our communications skills.
Finally we would like to conclude our project on the note that,
through this research we have been able to explore deeper insight into
this topic and have been able to combine the essential elements that
are to be taken care of.
BIBLIOGRAPHY
WEB SITES
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WWW.BAJAJ FOODS INDUSTRY .COM
WWW. BAJAJ HERBAL LTD
Books: -
• Kotler, Philip and Armstrong, Gary “Principles of Marketing”
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