ADVENTURE

SHOPPING

1–5 AprilNew Munich Trade Fair Centrewww.jagenundfi schen.de

14th International Exhibition of Hunting, Fishing and Outdoor Life

ENSURE YOUR SUCCESS WITH THE NUMBER ONE IN SOUTHERN GERMANYAs Southern Germany’s largest exhibition for hunters and fishermen, Jagen und Fischen 2009 is a date not to missed in your marketing and sales planning. In 2007 the exhibitors were in an excellent mood, because of the high level of demand for their products. Also a big attraction for the general public was the first-rate accompanying programme. We look forward to you taking part again in 2009.

Visitor numbers—top marks:

Around 40,000 came to the last Jagen und Fischen. The number of visitors from abroad doubled. Compared to all other trade fairs for hunters and fishermen, this Munich-based event is the clear Number One in southern Germany.

Visitor potential—top marks:

In Bavaria alone there are around 185,000 hunters and fishermen who we invite to come along to the fair. Added to this are many people from abroad who are interested in this field, and outdoor enthusiasts who come for the opportunity to make purchases and be entertained. The more things you put on display, the more visitors will come.

Visitor spending power— top marks:

42% of the visitors in 2007 had a net household income of over 3,600 per month. This is well above the average for Germany, and shows just how much spending power the visitors to Jagen und Fischen have.

3,600

40,000

185,000

HUNTINGJagen und Fischen is your market place for 51,000 Bavarian hunters and many more. This event covers virtually everything to do with the theme of hunting. A professional, interested and high-spending au-dience from Germany and abroad is waiting to fi nd out about new products and your ranges and offers. Boost your sales here in April 2009.

FISHINGThis is the place to reach a potential of over 135,000 Bavarian fi shermen and many others. Taking place shortly before the fi shing season begins, Jagen und Fischen is the ideal place at the ideal time, and it is perfect for those on the look-out for new equipment for 2009. From A to Z everything is covered. Tap into this enormous potential to increase your sales in April 2009.

YOUR PRODUCTS AND SERVICHUNTING DOGSOne of the biggest attractions at the fair is the large section on hunting dogs. Since 1999 this section has turned into a real crowd-puller at Jagen und Fischen. Many of the best breeders and dog handlers take part here as well as equipment suppliers. Come along and display your products here, too!

OFFROADOffroad fascinates our visitors. Young or old, fi shermen or hunter—all are attracted by powerful engines with four-wheel drive and all the acces-sories that go with them. Put on your presentation here, to a professional, enthusiastic audience that has real offroad needs. At Jagen und Fischen our visitors make purchasing decisions for the future.

HUNTING AND FISHING HOLIDAYSTourism is booming. Hunting and fi shing trips are enjoying tremendous popularity. Each year the section on hunting and fi shing is expanding, and attracting an ever larger audience. Here in this adventurous atmosphere, you can present your special-experience trips, and take plenty of bookings.

Fishing holidays:

Hunting holidays:

CES—IN THE BEST COMPANYNEW: BOATSThe section on boats is a new at the fair and designed to appeal to new visitor target groups. This is the place you can target a professional audience with everything that fl oats and is essential for fi shing on water. You can shape the range in this section.

FASHION AND CLOTHINGPeople come to Jagen und Fischen to buy clothing. Everything they might need for the out-door life and much more. That’s what they are looking for. From hunting and fi shing apparel to chic dirndls and extravagant designer specials in fi sh leather. All can fi nd a place here. Make sure the 40,000 visitors to Jagen und Fischen see your attractive product presentation.

ALFONS SCHUHBECKFISH AND GAME KITCHENPopular Bavarian chef Alfons Schuhbeck is now a familiar face at Jagen und Fischen. 91% of visitors

too, this award-winning chef will again be passing on hints and tips on cooking to the visitors in his own inimitable way.

STAGE PROGRAMMEYour and our stage—the Action Stage—is the perfect place for all kinds of presentations. Many different attractions and lectures are being put on here by Messe München in cooperation with the Bavarian Hunting Association and the Upper Bavarian Fishing Association. You can also use the stage for your own sales presen-tations. Ask us for more details.

SPECIAL DISPLAYSA special attraction at Jagen und Fischen are the many and spectacular demonstrations which turn the trade fair into a real adventure

a unique mix of entertainment, events and demonstrations, in traditional Bavarian style.

EXHIBITION ON CUSTOMS & TRADITIONBayern Life, a special exhibition on local customs and Alpine traditions, is another valuable addition to the already broad range of attractions at Jagen und Fischen.

and Bavarian specialities.The fi rst exhibition of this kind, in 2007, was a big hit with visitors. Present your offers on culture, crafts, lifestyle and other beautiful

the Bavarians’ love of shopping.

by the Upper Bavarian Fishing Association

and tips on preparing local wild game and fi sh

exhibitor presentations

Money spent—top marks:

90% of the visitors to the last Jagen und Fischen said they had bought something. And 79% said they would be making further purchases after the fair.

90%

Exhibitor bookings—top marks:

You are in good company here.

19 countries presented their fi rst-class ranges of products and services in three exhibition halls. 65 of the exhibitors came from abroad.

354

Popularity of accompanying programme—top marks:

The accompanying programme in 2007 was extremely

of them gave top marks to the many demonstrations on the Action Stage, in the Atrium and in the fi sh and game show kitchen.

96%

Presentation platform in Bavaria—top marks:

This extensive exhibition area, covering 33,000 m² (gross) and set out in typical Bavarian style, attracts many kinds of nature lovers and outdoor enthusiasts, all coming to enjoy the event, learn something new, shop and meet up with like-minded people.

33,000 m2

BENEFIT FROM THE FIRST-RATE SERVICES OF MESSE MÜNCHEN...

Brigitte Hügel

of Jagen und Fischen,Messe München

Put your trust in the experience and professional logistics of Messe München. So that you can concentrate on the essentials and on expanding your business success. Our exhibition halls are set out and styled to create the right mood, tap into synergies between the sections and encourage visitors to buy. Target-group specifi c advertising such as print ads, large-scale posters, radio spots and online promotions get under way well ahead of the fair.

FIRST-RATE ADVERTISING AND ONLINE SERVICESUse our event-related advertising tools to inform your trade-fair customers in a targeted fashion—it’s cost-effective and easy to do. Jagen und Fischen 2009 offers you: visitor brochures, posters, letter stickers and online banners. Most of the advertising material can be ordered free of charge.

FIRST-RATE PRESS SERVICESProfessionally produced press releases are credible documentation

you can see many of our excellent press reports that have been published about Jagen und Fischen in specialist journals and daily newspapers. You can’t get better than that.

Special displays

Alfons Schuhbeck’s fi sh and game kitchen

Hunting dog presentations

Fur fashion shows

Fish-leather fashion shows

Falconry demonstrations

Fly-tying

Alfons BlankPresident of the Upper Bavarian Fishing Association

... AND BENEFIT FROM BAVARIA’S BEST ACCOM-PANYING PROGRAMME.

much attention from the media. The big hit with the reporters in 2007 was the subject of ‘Haute Couture

PRESENT YOUR OFFER GLOBALLY AND TRADITIONALLY…

Prof. Dr. Jürgen Vocke, MdLPresident of the Bavarian Hunting Association

-whelming majority of the visitors. For us in Bavaria Jagen und Fischen is one of the high points of the year. Many hunters who otherwise wouldn’t

Hunting

Fishing

Guns, hunting weapons

Hunting and fi shing wear

Hunting/traditional costume jewellery

Hunting and fi shing holidays

4x4s/Offroad vehicles

Boats

... AND THE UNIQUEATMOSPHERE OFBAVARIA’S CAPITAL CITY

FIRST-RATE STAND SERVICESFor easy, no-fuss participation in the trade fair, why not take advantage of our ready-made stand concept. All you have to do is turn up, unpack and start selling. Ask us for more details.

FIRST-RATE LOCATION—MESSE MÜNCHEN

Messe München is one of the world’s foremost trade-fair companies. Its exhibition centre in Munich is located in the heart of Europe, enjoying excellent transport and communication links—which benefi ts exhibitors and visitors alike.

East Entrance

FishingInternational

hunting and guns

Hunting

U2 (under-ground)

MessestadtWest

West Entrance

U2 (under-ground)

MessestadtOst

FACTS & FIGURES/DATES

XXX-XXX-000Published by Messe München GmbH, Munich.Printed in Germany E/5/2008

PLACE/DATENew Munich Trade Fair Centre, Munich, GermanyWednesday 1 April to Sunday 5 April 2009Daily from 9.30 am to 6 pm

STAND PRICESStands cost as follows (net, per m2 of space):Row stand (1 side open) EUR 95Corner stand (2 sides open) EUR 99End stand (3 sides open) EUR 105Island stand (4 sides open) EUR 115Offroad/cars area EUR 71 from 60 m2 Please see also our ready-made stand offers enclosed!

Registration fee and advertising contribution EUR 82

SET-UP/DISMANTLINGSet-up from 29 March 2009, 8 amDismantling up until 7 April 2009, 6 pm

DEADLINE FOR REGISTRATIONSThe deadline is 15 October 2008

CONTACTSBrigitte Hügel, Exhibition Group DirectorMartina Ehrnsperger, Exhibition CoordinatorHermine Jäger, Exhibition Assistant— Your contact for BAYERN LIFE

ORGANISER AND INFORMATIONMesse München GmbHMessegelände81823 MünchenGermanyTel.: (+49 89) 9 49-2 02 21/22/23Fax: (+49 89) 9 49-2 02 29info@jagenundfischen.dewww.jagenundfischen.dewww.bayern-life.de

CONCEPTUAL SPONSORSLandesjagdverband Bayern e.V.Fischereiverband Oberbayern e.V.