http://8020nyc.com!

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80%20 is a New York-based line that has grown from its street culture roots into an internationally loved

brand with a strong cult following. In its sixth year, 80%20 celebrates the strength of designer Ce Ce Chin!s

vision and the designs that have positioned her as a true staple in the world of accessories design.!

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The concept behind 80%20 came from Ce Ce’s observation that we tend to wear our favorite twenty

percent of our wardrobe eighty percent of the time. Having spent the last six years designing that special

twenty percent, 80%20 has established itself as one of the most innovative forces in footwear, creating

shoes that perfectly balance personality and wearability.!

The 80%20 customer has her finger on the pulse on the latest and greatest trends in the worlds of fashion,

music, and art. She’s trend-savvy and on the hunt for fun and affordable footwear to accessorize her

current wardrobe without compromising comfort or versatility. She’s confident and building her career in the

big city, but it’s not all work and no play. She dives into personal projects in her spare-time and wouldn’t

miss the opportunity to catch her favorite band live. Art openings after work are a must, and “movie night” at

home is all about savoring classic cult films.!

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The lifestyle you live, the footwear that gets it. We provide the shoes to take you there.!

Living the life: fun-loving fashion and easy, effortless style. !

The lifestyle you live, the footwear that gets it. We provide the shoes to take you there.

The 80%20 customer has her finger on the pulse on the latest and greatest trends in the worlds of fashion, music, and art. She’s trend-savvy and on the hunt for fun and affordable footwear to accessorize her current wardrobe without compromising comfort or versatility. She’s confident and building her career in the big city, but it’s not all work and no play. She dives into personal projects in her spare-time and wouldn’t miss the opportunity to catch her favorite band live. Art openings after work are a must, and “movie night” at home is all about savoring classic cult films."

Ce Ce Chin is the CITY

Real Girls Real Style Real Inspiration

Authentic Inspiration equals product that sells…

Celebrities LOVE 80%20….

FASHION BLOGGERS LOVE AND WEAR 80%20 

On Trend. On Time. All of the time. 

Retailer Loyalty x Press Loyalty

Creative and Product Development:

Full immersion into the lifestyle of the directional fashion obsessed metro female

Inspiration from her own experience participating in NYC & LA’s rich culture scenes

Design and Marketing Inspiration Riding the subway

Art openings Events & Exclusive Invites City Observation/Customer Insight

Set up a creative headquarters at the H.H. Brown Showroom in New York City

Two days weekly in the Greenwich office 

Full commitment to travel to Greenwich at a moment's notice

Full participation in H.H. Brown product development cycle:   2 wks shopping Europe, Amsterdam foundation meeting, Hell week(s) in Greenwich, Travel to China

Distribution

The long lead goal is to take existing vendors- and become a strategic partner within their assortment.

Current Key Retailers

Urban Outfitters Anthropologie Piperlime Karmaloop Revolve Clothing Amazon

Influencer Accounts

Expansion with current 80%20 collection to key H.H. Brown retailers: Scoop, Bloomingdales, Nordstroms, Sundance Catalogue, Target Deal"

Creative Collaborations: Artists, Fashion Designers (for Fashion Week), Media Related (exclusives for key medial opportunities)

Pop Up Shop

Pop Up Store at the beginning of season- Launch event, creative series, learning series (at Terra Plana existing space)