7.7 SPECIALIZING IN THE CREATION OF …JustLuxe 2.3 7.7 Online 18+ 0.4 JustLuxe SPECIALIZING IN THE...
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Transcript of 7.7 SPECIALIZING IN THE CREATION OF …JustLuxe 2.3 7.7 Online 18+ 0.4 JustLuxe SPECIALIZING IN THE...
JustLuxe
2.37.7
Online 18+0.4
JustLuxe
SPECIALIZING IN THECREATION OF CUSTOMIZED
MARKETING SOLUTIONS FOR PREMIUM BRANDS
REACHINGNICHE
AUDIENCES
Since its inception in 2004, JustLuxe has grown tobecome the largest affluent lifestyle site on the Web with more than 800,000 Unique Visitors/Month, generating more than 2.5 Million Page Views. JustLuxe provides an all-encompassing guide to the affluent lifestyle.
JUSTLUXETHE AFFLUENT LIFESTYLE GUIDE
40+ CATEGORIES IN LIFESTYLE, TRAVEL & FASHION
100K ARTICLES (1,200 NEW ARTICLES PER MONTH)
200+ FEATURED WRITERS & CONTRIBUTORS
20,000+ COMMUNITY MEMBERS
200K+ SOCIAL REACH
JustLuxe
2.37.7
Online 18+0.4
JustLuxe
800,000MONTHLY VISITORS
UNITED STATES
200,000MOBILE USERS
THE JUSTLUXE AUDIENCE
63%Age 24-64
55% Male45% Female
3.22 AVGpages per visit
650,000total uniques
4:43 AVGminutes onsite
Source: Google AnalyticsDecember 2015
MARRIED57%
CHILDREN45%
FINE DINING75% EAT
at fine dining restaurants
AUTOMOTIVE65% DRIVE
a luxury car
SHOPPING90% SHOP
in department stores
SOURCE: COMSCORE
ONLINE TRAFFIC
TARGETING THE AFFLUENT
FASHION 12Xlikely to purchase luxury items from a high-end retailer
AUTOS 3Xlikely to purchase a new car within 6 months
TRAVEL 16Xlikely to have visited a luxury hotel in past 30 days
CULINARY 75%frequently dine at fine dining restaurants
$500K+ PORTFOLIO2MORE
LIKELY TO
X
hold anINVESTMENT
COLLEGEEDUCATED77%
$150K+ HH INCOME3MORE
LIKELY TO
X
4MORELIKELY TO
X
SOURCE: NIELSEN RESEARCH
AUDIENCE SNAPSHOT
DIGITAL MEDIA OPTIONS
RECOMMENDED FORMATS• IAB - 300x250, 728X90,
160X600, 950X66• High-impact – 1200X310,
970x278, 300X600, SKINS• TAKEOVERS – ROADBLOCKS• INTERSTITIALS
RESPONSIVE BILLBOARDS
POSITION: 970X250, 728X90, 320X50
ALL 3 UNITS ARE TRAFFICKED INTO ONE TAG AND DISPLAY THE APPROPRIATE SIZED UNIT
CREATIVE DYNAMICALLY RESIZES ACROSS ALL DEVICES
JustLuxe
•CLIENT AD UNITS
•FEATURED BILLBOARD/SKIN
•ORIGINAL EDITORIAL CONTENT
•CLIENT VIDEO GALLERY
•SPACE FOR BRAND TO FEATUREANY RELATED BRAND NEWS,UPCOMING EVENTS, EXCLUSIVE PROMOTIONS, ETC.
•SOCIAL INTEGRATION
DIGITAL MEDIA WITH NATIVE CONTENT SPONSORSHIP
LIVE EXAMPLE >
PREMIUM SPONSORED CONTENT
VIDEOS SURROUNDED BY CONTENT
DRIVE ENGAGEMENTRELEVANT SPONSORED CONTENT
GENERATE NEW BUZZ
STRATIGIC NATIVE PLACEMENTS
CREATE BRAND TRUST
EMAIL OPPORTUNITIES
Canada
0.30.5
1.66.0
0.20.4
Europe(Scandinavia)
Mexico
Caribbean
South America Africa
Asia(Southeast)
North America26.434.4
Asia(Far East)
Europe(Portugal/Spain)
Asia(Any)
0.73.2 0.6
2.7 Australia/New Zealand
TRAVEL AUDIENCE
Health & BeautyVACATION ACTIVITIES(Last 2 years - % Comp)
2.4
5.03.8
6.56.7
4.2
7.7
1.7
9.5
4.2
15.2
6.1
JustLuxeOthers
JustLuxe
Sports Golf Marine Adult Skiing Spa Inclusive
11.0
2.1
2MORELIKELY TO
XJUSTLUXE READERS ARE…
- take a foreign vacation- fly business or first-class- plan a staycation- buy a vacation package
VACATION TYPES (% Comp)
9.110.2
15.3
23.6
7.67.8
7.2
12.1
18.7
5.4
2.37.7
48%belong to anairline/hotel
loyalty program
45% Leisure
55% Business
Online 18+0.4
ACTIVE TRAVELERS (Vacation, past 2 years - % Comp)Online 18+JustLuxe
Online 18+
% Comp Index
3.5
333
3182.7 6.2 230
10.0 227
1.1
Ritz-Carlton
Westin
Crowne Plaza
Clarion
Hyatt
Ameriuities
Wyndham
Radisson
Embassy Suites
Hilton
% Comp
5.0
4.4
1.6
1.2 5.2 433
0.7 3.0 429
1.9 7.0 368
0.6 2.0 333
0.5 8.21640
8.0 500
1.5
JustLuxe
HOTELS (BUSINESS & VACATION)59%have takena vacation
this past year
Luxury ElectronicsHousehold Products
Health & BeautyFashion & StyleHome DecorBeauty & Cosmetics
JustLuxe readers frequently provide advice on
75%Consumed
alcoholin last 7 days
FASHION & LIFESTYLE AUDIENCE
Owns or plans to purchase in next 6 months
80%
90%Department
StorePurchase(30 days)
55% Male45% Female
2.5Xmore likelyTO BE Atrendsetter
JustLuxe Others
75%Eat at fine diningrestaurants
Home Entertainment System
LuxuryWatches
Designer Fragrance
FineJewelry
Online Purchase(30 days)
In the past 30 days, the JustLuxe reader has…
Entertained formally at home
Attended a museum/art gallery
Worked out a health club
Undergone home improvement
7.39.2
12.816.8
18.622.2
2.74.0
AUTO SNAPSHOT
Health & BeautyOn average, JustLuxe readers spend more time
BEHIND THE WHEEL
Use vehicle navigation daily
Car rentalfor business(3 months)
Car rentalfor vacation(3 months)
Financed new car(3 months)
p/purchase auto insurance(6 months)
Frequently provides car advise
2.93.5
3.1
5.4
9.0
6.1
4.4
2.8
14.0
8.7
16.2
7.6
JustLuxeOthers
52% 48%
OWN
Imported Domestic
60%
P/tickets to autoevent (6 months)Ownership
Luxury
Hybrid
Compact Sedan
Mid-size Sedan
SUV Sports Convertible
Top PrestigeLuxury
Luxury (Entry)
Large Luxury
Sports Luxury
own or lease a luxury car 65% of JustLuxe
readersMore than
likely to either probably purchase or definitely purchase a new car in the next 6 months
30% of JustLuxereaders
More than
Automobiles Owned & PurchasedOnline 18+
% Comp
JustLuxe
% Comp Index
1.7Mercedes 7.5 441
1.0
Volvo
3.5 350
2.3 5.7 248
1.3 2.5 195
0.6Audi 3.0 500
Infiniti
2.0 6.0 300BMW
Lexus
1.4 2.5 179Lincoln
3.6 2.4 67Buick
1.6 1.2 73Cadillac
