75 Statistics Every Online Retailer Should Know
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Transcript of 75 Statistics Every Online Retailer Should Know
1 59% of B2B marketers say email is
the most effective channel for generating
revenue.
Source: BtoB Magazine
2 Companies are
attributing 23% of their total sales to email.
Source: Econsultancy
3Personalized emails
improve click-through
rates by 14% , and
conversion rates by
10% . Source:
Aberdeen
4 75% of people prefer
to receive offers over any other form of call-to-
action.
Source: Text Marketer
5The adoption of
marketing automation technology is expected to
increase by 50% by 2015.
Source:
Sirius Decisions
6 68% of consumers
spend time reading content from a brand they are interested in.
Source:
Content Marketing
Association
7 Email marketing ROI is
around 4300% .
Source:
Shopify
8 78% of CMOs think custom content is the future of
marketing.
Source: Hanley Wood
9 Each month, 329 million people read blogs.
Source: Blogging.org
10 62% of companies today outsource their content
marketing.
Source: Inbound Writer
11 37% of marketers say
blogs are the most valuable content type for marketing.
Source: Content+
12 Content creation ranked as the single most effective SEO
tactic by 53%.Source: Marketing Sherpa
13
“Apps are critical. Retailers have to have a mobile strategy today to
be effective” by comScore’s Gian Fulgoni.
Source:
Internet Retailer
14 47% of marketing companies plan to
increase their efforts in mobile apps in the next
year.Source: Experian
15 30% of mobile shoppers abandon a transaction if the
experience is not optimized for mobile.
Source: StrongMail
16 45% of US businesses are
conducting some form of mobile marketing, with mobile
websites (70%), mobile applications (55%), and QR codes (49%) being the most
common tactics. Source: Experian
17Forrester Research predicts
that M-Commerce will grow to
$31 Billion over the next few years in the US – thereby
doubling Social Commerce.Source: Quora
18 78% of smartphone users
access a retailer’s website through a mobile app.
Source: comScore mobile usage
19 51% of Facebook
referrals for publishers come from mobile.
Source: Mobstac
20 79% of smartphone
owners also use their devices to shop.
Source: Google
21 According to a new study by InMobi
and Mobext, “almost 70% of tablet owners make a purchase on
their device every month.
Source: Econsultancy
22 48% use or would like to use a smartphone to shop while in-store or on the go.
Source: Local Point
2337% of brands would like
to use social media engagement to create
customer-tailored marketing campaigns.
Source: Forrester
2451% of the top 20% of
B2B marketers generating leads through social media
use social sharing tools, compared to the industry
average of 39%.Source: Aberdeen
25Currently, marketers allocate
7.6% of their budgets to
social media. CMOs expect that number to reach
18.8% in the next five
years. Source: CMO Survey
26 90% of users listen to recommendations shared
from friends.
Source: Voltier Digital
27 87% of B2B marketers use social media to distribute
content.
Source: Content Marketing Institute
28 80% of users prefer to
connect with brands on facebook.
Source: Huffington Post
29 34% of marketers have generated leads on Twitter.
Source: Digital Buzz Blog
30Conversion rates are
105% higher for consumers who interact with ratings and product reviews.
Source: Prestige Marketing
31According to an IBM study,
85% of users say social
networks influence their purchasing decisions.
Source: CMS Wire
3262% of adults under 34
are willing to share their location to get more relevant
content.
Source: JiWire
33Personalization techniques
have delivered far more relevant web experiences &
increased conversion
rates by 70% .Source: Search Engine Watch
3456% of consumers say
they would be more inclined to use a retailer if it offered a
good personalised experience.
Source: Metail
35 80% of marketers define dynamic personalization in email as highly important.
Source: Adobe and DMA
36 94% of companies agree that personalisation “is critical
to current and future success.”
Source: Econsultancy
37Co-operative Travel has seen
a 95% increase in visitors
and 217% increase in revenue once it started
implementing personalisation on its website.
Source: Econsultancy
38“We’re able to deliver much
more relevant suggestions by using data from both online and store purchases,” - Ben Galbraith of Walmart Global
eCommerce.
Source: Walmart
3954% of retailers that use
automated product recommendations increased
their average order value year over year.
Source: Forrester
40Vendors who use product
recommendations noticed an increase in their sales
between 2% and 20%.
Source: Yahoo Small Business
41“73 % of consumers
surveyed said they prefer do business with retailers who use personal information to
make their shopping experience more relevant.”
Source: Accenture
42A study made by Forrester,
revealed that, 15% of
shoppers admitted that their buying decisions are influenced
by the recommendation of products.
Source: Yahoo Small Business
43 62% admitted that the recommendations given to them helps them in finding what they
want and intend to buy.
Source: Yahoo Small Business
44Customization expert Joseph
Pine mentioned in his book ‘Markets of One’, that suggested
- Customization would change the fundamental structure of the
American economy. Source: Mashable
45
More than 35% of U.S. online consumers are already
interested in customizing product features.
Source: Mashable
46
Walmart.com began using its own site search tool and said
that it had improved
conversions by 20%.Source: Mashable
47A report from FineWise
estimated that the number of visitors using site search was
really about 50%.”
Source: Practical Ecommerce
48A study in Outbrain shows that
search is the #1 driver of traffic to content sites, beating the
social channels.
Source: Mediabistro
49Use of the search box results in an average conversion ratio of
2.4%, against an average
of 1.7%.
Source: Econsultancy
50A Jupiter Research study found
that 80% of customers will
abandon a site after a poor search experience.
Source: Multichannel Merchant
51Consumers expect internal
search engines to know what they’re looking for.
Unfortunately, 85% of site
searches don’t return what the user sought.
Source: Multichannel Merchant
52By incorporating quality search
functionality, 83% respondents reported improved user
experience, 65% cited more
use of the site and 64% reported increased sales.
Source: Econsultancy
53 A full 30% of browsing sessions on ecommerce
properties involve use of the site search box, according to
eConsultancy.
Source: Adialicious
54 90% of the information that
comes to the brain is visual.
Source: Zabisco
55Just one month after the introduction of Facebook
timeline for brands, photos and
videos saw a 65% increase
in engagement.
Source: Simply measured
5675% of smartphone users
watch videos on their phones,
26% of whom use video at
least once a day.
Source: Hubspot
57Using video demos of items on
product pages increased sales
for Zappos between 6% and
30%.
Source: Econsultancy
58Study from various retailers have proved that they have boosted conversions by as
much as 160% by using
product videos.
Source: Econsultancy
59A comScore study found that
35% of U.S. consumers
reported showrooming and of those, half were between 25
and 34 years old.
Source: Wikipedia
6075% of respondents said they “sometimes” engage in
showrooming and 40% actually buy online.
Source: The Future of Commerce
61Research from BizRate reveals that 1.32% of in-store sales are lost to showrooming on mobile devices—and half of those sales went to the e-commerce site where the showrooming took place.
Source: The Future of Commerce
62 72% of consumers engage
in showrooming because the price was better online.
Source: Fashions Collective
63The average customer spends
$285 online after trying a product out in a Best Buy store. Walmart showroomers spend $119.10 online and Target
showroomers spend $79.30.
Source: The Future of Ecommerce
64 A whopping 57% of all post-
showrooming transactions go to Amazon.com.
Source: The Future of Ecommerce
65Amazon changes its price every 10 mins on average and saw a 27.2% increase in sales from 2012 to 2013 and generated over $44bn in sales in 2013.
Source: Social Beat
66Dynamic pricing allows retailers to
remain competitive with 24/7 price
monitoring and changes, boosting
profits by 25% on average.
Source: Econsultancy
67Pricing intelligence software has
already caught on as 22% of retailers have chosen to
implement it.
Source: Econsultancy
68Research has found that price optimization software improves
gross margins by 10%.
Source: Econsultancy
69In its first day of day of
accepting Bitcoin, Overstock.com reported 780 orders were paid using bitcoin totalling over
124,000 USD in sales.
Source: InvestorPlace
70Ofir Beigel of 99Bitcoins said ‘Bitcoin is gradually infiltrating the E-commerce because it’s a viable and innovative solution’.
Source: Forbes
71eBay CEO John Donahoe
admitted to owning bitcoin and that it is going to play an
“important role” in the future of PayPal.
Source: Nicolekersh
72Atkinson estimates that around
100 of SumAll's merchant customers are already
accepting bitcoins, and that 5-10% of them will do so in the
next few months. Source: ClickZ
73Amazon who initially avoided
bitcoin like the plague, now own a Bitcoin-Related Cloud
Computing Patent.
Source: Startup Daily
7480% of business-relevant
information originates in unstructured form, primarily
text, (but also video, images, and audio).
Source: Information Week
75A report by McKinsey says -
Companies that put data at the center of the marketing and
sales decisions improve their marketing return on investment
by 15 – 20 %. Source: Forbes