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Transcript of 729-JedPaulson
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Free People Getting Ahead with Google+
SMX East Conference
10/3/2012
Jed Paulson
Director of eCommerce & Marketing
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Who is Free People?
Womens specialty apparel retailer within URBN
Boho, sexy, tomboy, festival, beach, vintage
Wholesale, Retail, Online
FY2012 Revenues at $250M (URBN @ $2.5B)
2
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Our Social Strategy
Be everywhere she is
Content, Product, People, Service
Home office leads, but our 75 stores are key
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Social Growth
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200,000
400,000
600,000
800,000
1,000,000
1,200,000
Oct-09
Dec-09
Feb-10
Apr-10
Jun-10
Aug-10
Oct-10
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
Oct-12
Follower Count by Month
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I know what your thinking
Yes, we have nearly 1M followers on G+
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Howd we do it?
1. Early adopter
2. Get verified
3. Amazing content and daily updates
4. It helps that were in fashion
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Hows it performing?
We have seen very positive growth in Organic
Search traffic, corresponding to our G+ growth
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug
Organic Visits
Organic Visits
Sessions and sales via G+ are low, but
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We like the G+ integration with Search
Knowledge Graph Sidebar
Personal Results
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Desired Functionality & Whats Next
1. Reporting and follower insights2. Associate Store G+ pages with Brand parent
page
Whats Next?
Hangouts
Get styled by our Creative Director DIY Live with our Blog team
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Thank You!!
www.freepeople.com