7 WAYS TO
IN 15 MINUTES A DAY
CREATE GREAT CONTENT
© Alex Noudelman
LET’S FACE IT.
DEVELOPING GREAT ONLINE CONTENT CAN BE…
© Alex Noudelman
SOMEWHAT
DIFFICULT
© Alex Noudelman
TIME CONSUMING
© Alex Noudelman
TOO EXPENSIVE
© Alex Noudelman
ALL OF THE ABOVE?
© Alex Noudelman
THAT CAN BE PRETTY OVERWHELMING FOR A BUSINESS OWNER ON A BUDGET.
© Alex Noudelman
THAT CAN BE PRETTY OVERWHELMING FOR A SMALL BUSINESS OWNER.
THAT’S W HY I’M HERE, THOUGH…
© Alex Noudelman
HI, I’M ALEX NOUDELMAN
AN EDUCATOR & DIGITAL MARKETING MANAGER
I’M GOING TO SHOW YOU 7 WAYS TO CREATE REVOLUTIONARY CONTENT IN 15 MINUTES FOR YOUR DIGITAL MARKETING CAMPAIGNS
© Alex Noudelman
BUT BEFORE WE GET STARTED…
GRAB A PEN AND PAPER…AND PERHAPS EVEN A GLASS OF WATER
© Alex Noudelman
YOU KNOW YOUR STRATEGY, SELLING POINTS AND AUDIENCE, RIGHT?
© Alex Noudelman
GOOD.
NOW PREPARE A SET OF KEYWORDS THAT REPRESENT YOUR BUSINESS AND CUSTOMER NEEDS.
YOU’LL WEAVE THESE THROUGHOUT THE MICRO CONTENT YOU CREATE.
YOU’LL WEAVE THESE THROUGHOUT THE MICRO CONTENT YOU CREATE.
NOW LET’S GET STARTED…
11
SLIDESHARE © Alex Noudelman
SLIDESHARE IS THE WORLD’S LARGEST SOCIAL CONTENT NETWORK.
© Alex Noudelman
BIG, BIG NUMBERS!
© Alex Noudelman
IMPRESSIVE NUMBERS, EH?
© Alex Noudelman
IMPRESSIVE NUMBERS.
BUT HERE’S SLIDESHARE’S BIGGEST ADVANTAGE…
© Alex Noudelman
I T ’ S HIGHLY INDEXED B Y
SEARCH ENGINES L IKE GOOGLE.
© Alex Noudelman
EVEN THE MOST CONTENT-STARVED COMPANY HAS SLIDES.
© Alex Noudelman
UPLOAD YOUR BEST TO SLIDESHARE.
© Alex Noudelman
AND START GENERATING TRAFFIC & SALES
© Alex Noudelman
USE YOUR LAST SLIDE AS A CALL TO ACTION.
21
I
LINKEDIN © Alex Noudelman
LINKEDIN IS A GOLDMINE OF OPPORTUNITY TO CREATE MICRO CONTENT.
© Alex Noudelman
SOME IMPRESSIVE STATS
ABOUT LINKEDIN
THERE ARE 750,000+ LINKEDIN GROUPS.
YOU CAN FIND THEM EASILY THROUGH THE SEARCH BAR.
© Alex Noudelman
LOOK THROUGH FORUMS AND ANSWER QUESTIONS.
PROVIDE MEANINGFUL CONTENT © Alex Noudelman
THE RESULTS?
© Alex Noudelman
NEW CONNECTIONS. NEW CUSTOMERS. NEW WEB TRAFFIC.
THE RESULTS?
THIS ALL HAPPENED FOR ME!
© Alex Noudelman
PUBLISH & REPURPOSE CONTENT.
BECOME A LINKEDIN INFLUENCER © Alex Noudelman
31
L
TWITTER © Alex Noudelman
TWITTER IS THE ULTIMATE SITE FOR MICRO-CONTENT NETWORKING.
L © Alex Noudelman
TWITTER IS THE ULTIMATE SITE FOR MICRO-CONTENT NETWORKING.
BUT YOU NEED AN AUDIENCE TO NETWORK WITH…
L © Alex Noudelman
IF YOU’RE JUST GETTING STARTED ON TWITTER, TRY THIS REGIMEN:
© Alex Noudelman
CREATE A HABIT OF
SHARING OTHERS’
TWEETS.
© Alex Noudelman
LEVERAGE YOUR NETWORK.
© Alex Noudelman
3X3X3 RULE.
TWEET 3X A DAY
FOLLOW THEL
© Alex Noudelman
3X3X3 RULE. FOLLOW THEL TWEET 3X A DAY AT 3 DIFFERENT TIMES A DAY
© Alex Noudelman
3X3X3 RULE.
TWEET 3X A DAY AT 3 DIFFERENT TIMES A DAY ON 3 DIFFERENT SUBJECTS
FOLLOW THEL
3X3X3 RULE.
TWEET 3X A DAY AT 3 DIFFERENT TIMES A DAY ON 3 DIFFERENT SUBJECTS
FOLLOW THEL
© Alex Noudelman
PARTICIPATE IN INDUSTRY-
RELATED TWITTER CHATS
TWITTER CHATS L
© Alex Noudelman
41
COMMENTS
© Alex Noudelman
COMMENTING DELIVERS MICRO CONTENT THAT PACKS A PUNCH.
KAPOW!
© Alex Noudelman
AND THE MORE “MICRO” YOUR COMMENT, THE BIGGER THE IMPACT.
(THE LONGER THE COMMENT, THE MORE WE SKIM…)
© Alex Noudelman
THIS WORKS.
© Alex Noudelman
HERE ARE A FEW BUSINESS BENEFITS FOR PEOPLE WHO COMMENTED ON MY BLOG.
REPURPOSE
BLOGGING
GUEST
BLOGGING
L INK
EARNING
REFERRAL
TRAFFIC FREELANCE
GIGS
© Alex Noudelman
FIND RELEVANT BLOGS, VIDEOS & FACEBOOK PAGES AND ADD YOUR CONTRIBUTION.
© Alex Noudelman
51
x
VIDEO
© Alex Noudelman
VIDEO IS AWESOME.
© Alex Noudelman
VIDEO IS AWESOME.
BUT YOU DON’T HAVE TO SPEND THOUSANDS OF DOLLARS
CREATING IT!
© Alex Noudelman
DO YOU OWN A SMARTPHONE?
© Alex Noudelman
DO YOU OWN A SMARTPHONE?
THAT’S ALL YOU NEED TO CREATE GREAT VIDEO AND GREAT CONTENT FOR IT.
© Alex Noudelman
RECORD, UPLOAD & EMBED
x v
© Alex Noudelman
RECORD, UPLOAD & EMBED
x v
(JUST MAKE SURE TO HOLD YOUR PHONE
HOROZONTALLY.)
© Alex Noudelman
61
P
PREZI
© Alex Noudelman
PREZI PRESENTATIONS
ARE REVOLUTIONARY.
© Alex Noudelman
PREZI PRESENTATIONS
ARE DIFFERENT.
© Alex Noudelman
PREZI PRESENTATIONS
ARE PROFESSIONAL.
© Alex Noudelman
PREZI PRESENTATIONS
ARE EYE-CATCHING.
© Alex Noudelman
PREZI PRESENTATIONS
ARE BETTER SUITED
FOR THE DIGITAL AGE.
© Alex Noudelman
PREZI PRESENTATIONS
ARE CRAWLED BY
SEARCH ENGINES.
© Alex Noudelman
HERE ARE A FEW MORE
TO DEVELOP PREZI
PRESENTATIONS.
© Alex Noudelman
71
W
BLOGGING
© Alex Noudelman
THERE ARE SO MANY GREAT BENEFITS TO BLOGGING.
© Alex Noudelman
THERE ARE SO MANY GREAT BENEFITS TO BLOGGING.
BUT THIS IS WHERE MOST TIME-STARVED MARKETERS STUMBLE.
© Alex Noudelman
THE SOLUTION?
© Alex Noudelman
THE SOLUTION?
REMIX
YOUR EXISTING MICRO CONTENT.
© Alex Noudelman
WHAT YOU’RE READING HERE IS A PERFECT EXAMPLE.
© Alex Noudelman
AND THIS SLIDESHARE & ANY LINKEDIN PULSE ARTICLE WILL BECOME ANOTHER BLOG POST.
© Alex Noudelman
AND THIS SLIDESHARE AND LINKEDIN PULSE WILL BECOME TWO MORE BLOG POST.
© Alex Noudelman
HERE’S THE THING…
© Alex Noudelman
HERE’S THE THING…
YOUR BLOG DOESN’T HAVE TO BE A PHD THESIS.
© Alex Noudelman
LINKEDIN ANSWERS
© Alex Noudelman
LINKEDIN ANSWERS BLOG COMMENTS
© Alex Noudelman
LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH
© Alex Noudelman
LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS
© Alex Noudelman
LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS SLIDESHARES
© Alex Noudelman
LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS SLIDESHARES LINKEDIN PULSE ARTICLES
© Alex Noudelman
LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS LINKEDIN PULSE ARTICLES SLIDESHARES PREZIS
LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS LINKEDIN PULSE ARTICLES SLIDESHARES PREZIs EMAZE
© Alex Noudelman
LINKEDIN ANSWERS BLOG COMMENTS INDUSTRY RESEARCH COMPANY VIDEOS LINKEDIN PULSE ARTICLES SLIDESHARES EMAZE
ALL MAKE GREAT BLOG POSTS.
OKAY,
LET’S RECAP THIS
THIS LIST IS JUST A
START.
THIS LIST IS JUST A START.
WHAT WILL YOU CREATE TODAY?
THANK YOU FOR READING
BY ALEX
NOUDELMAN