7 Tools for Creating Engaging Visual Content
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Transcript of 7 Tools for Creating Engaging Visual Content
7 Tools for Creating Engaging Content
Chelsea Creekmore[creekmore+co]
www.creekmore.co
Here is your formula for success
Simple Formula = Engaging + Relevant + Timely + Measurable.
Use Visuals
Get 3x’s more engagement than text
Combine Visuals with Text
Get 6x’s more engagement
STRENGTHEN THE MESSAGECUT THROUGH
THE NOISE + GET NOTICED
Tool #1Smartphone
Capture a moment
Tool #2Instagram
Beautify itHashtag it
Share it
Tool #3Over
Mobile Text Overlay Application
Add textShare
Tool #4Buffer App
Social Media Management + Posting for Best
Visibility
Tool #6 www.picmonkey.com
Photo Editing + Special Effects Without Photoshop
Collages, Cover Photos, and More.
Your only limit is your imagination.
Tool #6Sprout Social
Publishing, Analytics, Reports,
Monitoring
#7 HAVE A STRATEGY
Technically not a tool, but 1-6 mean little without it.
Why should you care?
• Increased Engagement - Articles with images get 94% more views
• Improved SEO - 60% of consumers are more likely to choose a business that has a photo in search
• Increased Brand Awareness
• Enhanced Social Presence - 37% increased engagement on a Facebook post if it has images
• …all of which can lead to more sales for your business.
http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic]
Thank you!
@creekmoreandcowww.creekmore.co