7-powerful-instagram-ecommerce-business-tips-in-2021

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DIGITAL MARKETING

SELLING ON INSTAGRAM: 7 TIPS FROM INDUSTRY EXPERTS

BY PRISM DIGITAL MARKETING

https://www.prism-me.com/

INTRODUCTION TO INSTAGRAM MARKETING

Prism Marketing Management | UAE-CAN-IND 2

Instagram Marketing is the talk of the town and has become a hub of contemporary marketing, such as Influencer Marketing. Your business should have a strong presence on Instagram to get the much-needed exposure. This blog explores industry-tested tips to optimize your Instagram Business Account.


1.Switching from a Personal Account to a Business Account


Switching to a business account not only lets you use features like Instagram Shopping to promote your product but also gives you access to important information like performance insights, helps you run ads, and also lets you include your contact and call to action buttons in your.


2. Setting up Instagram Shopping

If you are an illustrator or a designer who sells his products via the online store, you can promote your work in stories and posts once you have switched to a business account



How To Set Up Instagram Shopping?


1Confirm Eligibility 2Transfer to a business account

3

Link to a Facebook page

4Link to a Facebook page 5Review the account

6

Turn on the shopping feature

Start adding bookmarks

To set up Instagram Shopping, first of all, you have to create a product catalogue in Facebook Catalogue Manager.

It is basically a feature in the Business Manager of Facebook which manages ad accounts and pages for influencers and businesses.


3.Using Product Tags and Stickers

Now that you have set up Instagram Shopping, it's time to start using the features it offers. You can tag products in as many posts and stories as you like.



8Prism Marketing Management | UAE-CAN-IND

How To Tag Products In Posts And Stories?It is really easy to tog products in posts and stories. All you have to do is tap ‘Tag Products’ while creating a post.

You can add around 5 product tags per image, 20 tags per carousel, and 1 product sticker per story.

When the viewer will click on the 'View Products', the product's name and the price will appear on the screen and upon clicking that popup tag, he will be taken to the product detail page


4. Boost Engagement for Greater Exposure

Once you have set up Instagram Shopping, you will want to make sure it has a wide range of reach and is being seen by potential customer.

It helps in engaging the audience in your product by showing posts to users with hashtags and mentions of their interest.



What Type Of Hashtags Is Best To Target The Right Audience?It is best to use a combination of both general hashtags with high posting volume and more specific hashtags that have lower volume.

The general hashtags provide a higher exposure whereas the more specific hashtags receive fewer searches but help to target the most appropriate audience that is more likely to make a purchase.



5.Maintaining a More Consistent Identity

Having an appealing and consistent identity not only creates trust in the product but also helps attract more traffic to the post.

It is important to pay attention to how posts with product tags blend into your feed.

Ensure the backgrounds, color pallets, texture and style of the photography, and the overall editing create a visual cohesion and consistent personality.



6.Running Ads for Wider ReachBoosting engagement is an effective way to attract relevant traffic to your shoppable posts but that can only get you so far. To get a wider range with a more effective target approach you will need to run ads for your product.

Once your business is up and running, with a solid identity, only then you should think about experimenting with paid campaigns to get a wider reach.




How To Promote Your Page Or Product Through Ads?You can promote your page by either

promoting posts directly on Instagram or by using Facebook Ad Manager.

It gets easier and effective with Facebook Ad Manager as it offers a wider range of campaign types and greater customization to target audience having specific interests.

It will not only help you avoid wasting your budget on the wrong demographics but also assist you in editing preferences so that the target platform can be selected.


7. Tell a Story: Create a Connection

Experts say that to keep followers engaged long-term, it is important to remain active in the “social” part of the community. It is crucial to have a good mix of pictures and not only the relevant product pictures. It has been noted that the audience is more likely to be interested if there is a personality on your page or feed.



Conclusion


Having good business traffic on Instagram isn't only about time and money. It depends on how you manage to convince the audience that you have the best product and services by reflecting it through your page or social media platform.


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7-powerful-instagram-ecommerce-business-tips-in-2021

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