7 Laws of Highly Effective Sales EmailsBook more meetings and close deals with these laws.

Devin ReedHead of

Content Strategy

Kyle ColemanVP, Revenue Growth &

Enablement

● Importance of constructing the winning email

● The 7 laws of highly effective sales emails

● Why these 7 laws matter

● Deep Dive ○ Groundbreaking data from Gong

○ Email examples

● Giveaway!

Table of Contents

Did you know?

306.4 Bemails are sent out

everyday

The average worker receives

120 emails every day

And of that?

Only 25% are opened

Why does this matter to you?

Set More Meetings Move Deals Forward Faster

Close More Deals

These 7 Laws Will Help You...

LAW

#1Don’t Use ROI in Cold Emails

Hi Kyle,

A lot of people ask me if a something partnership will work for them. The short answer is yes. A partnership

with something is a direct line into a community of 300,000 product managers. In fact, one out of every five

product leaders is a member of our community.

As a marketing leader, how would you like to speed up our sales velocity by 29%, increase your leads by 40%

and 10X your ROI? Check out how our team at something helped Amplitude do just that in this case study.

Are you free on Wednesday morning for a quick chat? Or, use my Calendly.

Best,

What these emails look like....

LAW

#2Don’t Ask for Time in Cold Outreach

What these emails look like...

Hello Kyle,

I just wanted to follow up to see what you thought about something data and how to

identify the In-Market accounts using the same.

I’d love the opportunity to tell you a few of my ideas over a 15-minute call. Are you free

next Thursday? If so, feel free to book some time on my calendar: Calendar Link

I would love to share our something Datasheet for a Friday read.

Have a good weekend and hope to talk to you next week.

Instead...Build your business case with before-and-after stories

Before1,000 leads per month

10% Lead-to-Opp conversion

20% Opp Close Rate

Average Deal Size: 10K

After1,000 leads per month

12% Lead-to-Opp conversion

22% Opp Close Rate

Average Deal Size: 11K

Result$200k per month(20 deals, $10k each)

Result$290,400/month(24.6 deals, $11k each)

The buyer just entered the sales cycle, which CTA should you use in the email?

🔘 Open-Ended: do you have time next week to meet?

🔘 Specific: are you available to meet Tuesday at 4 PM?

🔘 Interest: are you interested in learning more about X?

POLL

LAW

#3Ask for Time for In-Pipeline

Opportunities

LAW

#4Do Single-Thread Email Follow-Ups

After Group Calls

Response rates are highest at 2 recipients then decline.

Once the group is 3 participants or more, move to single-threaded emails for follow-up.

LAW

#5Use Email Engagement to Forecast

Your Deals

Winning deals see a 753% increase in email exchanges as they zero in on a signature versus closed-lost deals

LAW

#6Make It About Them

Law #6: Make It About Them

General Terms

Our clients

Users

[COMPANY NAME]

You

You’ll

Your team

vs.

vs.

vs.

Pronouns to Use

LAW

#7Use Words That Sell

Law #7: Use Words That Sell

Their Name“Imagine closing the gap between your top reps, and everyone else.

“Imagine”

Talk about the valuable tasks and ‘jobs’ the product will help the customer do.

Use Case VerbiageUse crisp, decisive, strong language: “Definitely”, “Certainly”, “We can do that”.

Decisive Language and Words

People have been telling you “a person’s favorite sound in the world is the sound of their own name” since the early 1900s.

Don’t be afraid to experiment with

words

● Using ROI language and time in cold emails decreases success rate. Instead, focus on interest and outcomes.

● Follow up individually with each meeting participant after a group call. This will lead to more email engagement to help you forecast your deals.

● Focus on pronoun-heavy emails and keywords that sell to personalize the customer experience.

Recap

If you enjoyed this presentation, would you want to set up a conversation with our team?

🔘 Yes

🔘 No

🔘 I’ll have to think about it.

POLL

Post a Linkedin post with your favorite takeaway,

and we’ll pick two people for an email feedback

session.

*Don’t forget to tag Gong!

GIVEAWAY

P.S. Follow Gong on LinkedIn

All attendees will receive a list of 7 Laws of Highly Effective Sales Emails in the follow up email w/the recording

Forecasting a nightmare?

Hit up Clari.com/demo