USAIDUSAID--InmaInma Communications OverviewCommunications Overview July 18, 2010July 18, 2010

This presentation was produced for review by the United States Agency for International Development. It was prepared by The Louis Berger Group, Inc. under USAID Contract 267-C-00-0700500-00

COMMUNICATIONS GOAL To promote and publicize USAID-Inma’s identity, accomplishments and benefits to a wide range of audiences to build support for the program and strengthen the image and reputation of USAID-Inma.

AUDIENCEUS Agency for International Development (USAID); US Department of Agriculture (USDA); US Military; Provincial Reconstruction Teams (PRTs); other US Government (USG) implementing partners in Iraq; Government of Iraq (GOI) national Ministries of Agriculture and Water Resources (MoA, MoWR); Iraqi farmers’ associations, cooperatives and private businesses; Iraqi media; Iraqi citizens; US taxpayers; international donor community

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CORE MESSAGE:USAID-Inma approaches Iraqi food markets through value chain analysis to address the constraints to profitability as product flows from the farm through markets to the consumer. USAID-Inma supports two of the most needed and profitable agricultural value chains in Iraq:

• Livestock

• Horticulture

These activities increase productivity, lower production and marketing costs, increase the profitability of agricultural enterprises, and generate rural employment.

USAID-Inma assists Iraqi enterprises to attain a critical mass of producers and marketers to convincingly demonstrate high-value businesses. Specific USAID-Inmaactivities include field trials, demonstrations, and institutional support to catalyze the adoption of improved production, postharvest, and marketing practices.

USAID-Inma’s Business Development Services unit complements the value chains through agribusiness financing, market information systems, business consultation services, and training programs.

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ZinaSenior Communications Officer

0-781-130-0038

COMMUNICATIONS DEPARTMENT

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Website:www.inma-iraq.com

Jenna BiseniusPublic Affairs & Reporting Manager

jbisenius@inma-iraq.com / 0-780-109-9426

NatheerGraphic Designer

0-790-497-4145

General Inquiries:www.info@inma-iraq.com

Agribusinesses: directory@inma-iraq.com

Grants:grants@inma-iraq.com

Jobs:hrjobs@inma-iraq.com

Public Affairs

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- Success stories

- Media advisories prior to an event

- Press releases after an event

- Website content (verbiage, photos & video)

GETTING THE WORD OUT THROUGH:

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- Media query response- Interviews- Informal roundtable events- Press conferences- Site visit coordination & media escort

MEDIA RELATIONS

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- Talking points, Q&A, speeches, PPT presentations, bios- Facility booking- Food / beverages- Guest list & invitations- Agenda, handouts, certificates, badges, etc.- Podium, microphone(s), speaker systems- Translation coordination (personnel & equipment)- Coordinate with printer(s) to create / deliver / set up signage- Transportation & security coordination- Set up of photo walls, booths and other displays- Facilitation of guest entry / VIP meet & greet- Guest registration & orientation upon arrival- Media management / escort during event- Photo & video support- After Action Reports

(Conferences, symposiums, workshops, MOU & grant signings, ribbon cutting ceremonies, trainee graduations, recognition ceremonies, etc.)

Requires extensive coordination of many interdependent parts:

EVENT COORDINATION & SUPPORT

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Date Event LocationAprox. Attendees

(not including Inma, USAID, PRT’s or media)

4 Mar 2009 “Reviving Irrigation” Conference Al Rasheed Hotel (Central Baghdad)

50

20 Apr 2009 “Poultry Industrial Growth” Conference Al Rasheed Hotel(Central Baghdad)

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16 May 2009 “Greater Income With Less Water” Conference Al Rasheed Hotel(Central Baghdad)

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14 Jun 2009 Rabee Packing House Ribbon Cutting Ceremony Adhamia(North Baghdad)

120

21 Jun 2009 National Agricultural Finance Conference Al Rasheed Hotel(Central Baghdad)

125

25 Jun 2009 Feedlot Symposium Al Rasheed Hotel(Central Baghdad)

125

12 Jul 2009 Agriculture Workshop Inma Compound (Mansour, Baghdad)

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3 Aug 2009 Irrigation Workshop Inma Compound(Mansour, Baghdad)

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20 Aug 2009 Sheikh Sabah Taji Packing Facility Opening Ceremony Taji(Northwest Baghdad)

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6 Dec 2009 “Irrigation Water: A Precious Commodity” Conference Inma Compound(Mansour, Baghdad)

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13 Dec 2009 “Prospects for Red Meat Production in Iraq” Conference Al Rasheed Hotel(Central Baghdad)

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11 PUBLIC EVENTS Held in 2009

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“Greater Income With Less Water” Conference 5/16/09

Rabee Packing House Ribbon Cutting Ceremony 6/14/09

National Agricultural Finance Conference 6/21/09

Agriculture Workshop 7/12/09

Feedlot Symposium 6/25/09

Irrigation Workshop8/3/09

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Taji Packing Facility Opening Ceremony 8/20/09

Red Meat Conference12/13/09

Irrigation Conference12/6/09

PUBLIC EVENTS: 2009

Date Event LocationAprox. Attendees

(not including Inma, USAID, PRT’s or media)

27 Jan 2010 Livestock Veterinarian Laboratory Workshop Inma Compound(Mansour, Baghdad)

50

11 Feb 2010 Market Demand-Driven Production (Horticulture Conference)

Al Rasheed Hotel(Central Baghdad)

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22 Feb 2010 Dates Marketing Conference Al Rasheed Hotel(Central Baghdad)

120

30 Mar 2010 Market Demand-Driven Horticultural Production Conference

Sheraton Hotel(Downtown Erbil)

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15 - 29Apr 2010

Baghdad Flower ShowUSAID-Inma participated in this event, but did not host it.

The event was held by the Government of Iraq (Amanat Baghdad)

Mansour(Zawra Park in

Downtown Baghdad)

90,000 (approx. 6,000 people per

day for 15 days)

12 Apr 2010 Strawberry Conference Inma Compound(Mansour, Baghdad)

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6 PUBLIC EVENTS Held in 2010 to Date

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PUBLIC EVENTS: 2010

Market Demand Driven Production Conference 2/11/10

Dates Marketing Conference2/22/10

Market Demand-Driven Horticultural Production Conference 3/30/10

Strawberry Conference 4/12/10

Livestock Veterinarian Laboratory Workshop 1/27/10

Baghdad Flower Show15-29 Apr 2010

- Banners, posters, storyboards and other signage- Brochures, flyers and other handouts- Folders, pens, hats, key chains, calendars

PROMOTIONAL MATERIALS

- Banners, posters, storyboards and other signage- Banners, posters, storyboards and other signage

Folders, pens, hats, key chains, calendars

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-Program overviews in MS Word and PowerPoint-Sector fact sheets, project fact sheets-Activities maps

PROGRAMMATIC MATERIALS

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- Training handouts (usually in Arabic)

- Generic “USAID-Inma packets” (folders containing basic program information in either Arabic or English)

- Handbook creation, formatting/editing & printing

- Certificates of completion for trainees

PUBLICATIONS

A training course participant receives a certificate of completion from Inma during a ceremony in Adhamiya

- Generic “USAID-either Arabic or English)

Handbook creation, formatting/editing & printing

Certificates of completion for trainees

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EXAMPLES OF PRODUCTS PRODUCED (Partial List):

TECHNICAL REPORTSIraq: A Strategy for DatesIraq Dairy IndustryAl-Anbar Dairy Industry Feasibility StudyIraq: A Strategy for PomegranatesPre-feasibility Report: Date ProcessingInma Date WorkshopDates Value Chain Analysis and Opportunities for IraqLarge Dairy Farm GuidelinesCentral Iraq Poultry (Broiler) Production: Problems and ProspectsCompetitiveness of Broiler Production in Central Iraq: An Update

VALUE CHAIN ASSESSMENTSValue Chain Assessment: Fresh Stone FruitValue Chain Assessment: Fresh TomatoesLamb and Beef Value Chain (diagram)Fish Value Chain (diagram)Feedlot Value Chain (diagram)

SPECIAL REPORTSIraqi Dates: Production, Problems and Market ProspectsInma Date Studies: An OverviewInma Program OverviewIraqi Poultry IndustryInma Activities Overview

HANDBOOKSLamb Feedlot Management Guide (Arabic / Kurdish / English)Beef Feedlot Management Guide (Arabic / Kurdish / English)

BRIEFSAgricultural Market Information Collection & DisseminationAl Taee Greenhouses Program InitiativeAnchor EnterprisesAquaculture Program InitiativeBalad Canning FactorySeed & Feed Program InitiativesDate Export & Processing Program InitiativesFeedlots Program Initiative

BRIEFS (cont.)Golden Crescent GFAGrant to Loan & Microfinance Program InitiativeHameediyah Mushroom FarmNew Baghdad MarketNorthern Zone GFA & Ninevah Minorities Program InitiativesPacking HousesPomegranate Export TrialTaji Abu Ghraib Vegetable Improvement Program InitiativeTwo Rivers GFA

SUCCESS STORIESBalad Canning Factory (BCF) Success StoryFish Farmers Weigh Benefits of AerationDrowning Fish: AerationSwimming Home from HillahInvesting in Babel Aquaculture: How Small Fry Become Big FishEconomic Opportunity Replaces ConflictCultivating Change at Um QasrWater Resources Unlock Flow of Peace and ProsperityMilkman DeliversNot Just FishingModern Greenhouses Increase Agricultural ProductivityConstruction of New Baghdad Market Brings New Economic OpportunitiesAl Anbar Reaping Maize BountyInma Scouts Anbar Agribusiness OpportunitiesVegetable Project Kicks Off Northwest of BaghdadFresh on the HoofEverything’s Coming Up Onions

BROCHURESInma Agribusiness Program (Arabic / English)Inma Bilingual Tri-fold Brochure

CALENDARSInma 2008 CalendarInma 2009-2010 Iraqi Farmers’ Guide

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QA/QC OF STAFF OUTBOUND MATERIALS- Ensure materials meet USAID branding & marking guidelines

- Liaise with USAID to get materials approved

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-PowerPoint presentations

-Assistance or training in Adobe Photoshop, MS Publisher, Adobe Acrobat, photography, etc.

-Graphics (maps, illustrations, photo editing, report covers, promotional materials, business cards, badges, photo / video support, etc.)

-Certificates of award, completion, etc.

-Management of photo database, document templates and visual library (logos, graphics, etc.)

-Fielding public queries sent to info@inma-iraq.com

-Responding to general data calls from within USAID-Inma, the Louis Berger home office, USAID, etc.

INTERNAL SUPPORT

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Reporting

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REPORTINGReporting Manager is primarily responsible for coordinating with USAID-Inma technical and Geographic Focus Area (GFA) teams to develop internal reports and deliverables for USAID:

Weekly Reports

Quarterly Reports - Quarterly Progress- Security Provider Data- Employee Nationality Data- Sub-Activity Data (2207 Report)

Provincial Fact Sheets (Quarterly)

SIGIR Report and Data Requests (Quarterly)

Ad Hoc Reporting Requests

Also responsible for close coordination with USAID-Inma Monitoringand Evaluation unit to document results and program impact.

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WEEKLY REPORTS

Capture Highlights of Significant Accomplishments in Easy-to-Read Format

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QUARTERLY REPORTS

Document Quarterly Progress and Highlights Planned for Next Quarter

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PROVINCIAL FACT SHEETS (QUARTERLY)

Assist USAID Iraq to Develop Provincial Narratives on USAID-Inma

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SIGIR REPORT (QUARTERLY)

Assist USAID Iraq in responding to SIGIR requests for informationsuch as:

Provide an update on the Iraq Agriculture Extension RevitalizationProject or any other U.S.-funded agriculture project, as well as any GOI resources devoted to increasing output in the agricultural sector.

Discuss any changes in U.S.-funded irrigation projects since the drought last year.

Provide data on the decrease/increase in Iraqi agricultural output so far in 2009 and over the past two years, including reductionsattributable to the drought.

Discuss any non-drought factors, such as the volume and price of imported food, that may be creating disincentives for Iraqi farmers to plant crops.

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