60 MinsShow dates: 9-13 October 2011, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am - 5pm

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“Blue Coat is demonstrating a new range of WAN optimisation solutions that reduce the wait for Middle East users and save WAN bandwidth together with our cloud-based Web security products that deliver Web security to everyone from the smallest business to large multinationals on our booth. We will educate prospects on the latest solutions for optimising Intenet traffic to ensure users can access the content they need without being infected by the malware and phishing sites that are so dangerous. We have had some impressive customer wins in the region during the past year, including the ISU unit at KACST.”

EMC geared up for growth

WHAT’S INSIDE

Shift to integrated security

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Sophos is seeing a positive shift by organizations in the Middle East towards early adoption of technology and innovation.

MSI launches All-in-One PC

SafeNet unveils simplified ID federation for cloud

Nigel Hawthorn, VP EMEA Marketing, Blue Coat Systems

Increasing customer demand for storage and big data technologies has brought record financial gains and market share for EMC in the Middle East.

EMC’s revenue in the Middle East has grown by 30% year on year and the company is raising outlook for the next year, backed up huge investments in resources and offices across with the region, according to Mohammed Amin, Senior VP and Regional Manager, EMC Turkey, Emerging Africa and Middle East region.

“We are gearing up for the same kind of growth next year as most of our customers get their infrastructure cloud ready. We will reinforce our presence in certain geographies such as Qatar and Kuwait, coupled with a special focus on the African market,” he says.

Amin says there are big opportunities brewing in the regional marketplace for big data and cloud computing. “The exponential growth in data volumes is creating unprecedented complexities for IT organisations and we offer big data solutions that will make storing, retrieving analysing reams of data

cheaper and faster than ever.”Once relegated to the

supercomputing environment,  big data technology is becoming available to the enterprise masses - and along the way it is changing the way many industries do business. 

Cloud is another big focus area for EMC. “It is the next wave. With so much unstructured data being generated every day by users, organisations will have to rethink the way they build infrastructure, share resources and will have to adopt a pay-as-you-go computing model. We are working with our customers and cloud service provider partners

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Jim Balsillie, CEO, Research in Motion (RIM), was received by Osman Sultan, CEO, du and Farid Faraidooni, Chief Commercial Officer, du, yesterday, for a briefing on du’s products and the services on display.

“Our partnership with RIM allows us to provide our customers the very latest innovations from BlackBerry, keeping them up to date with the newest technologies in the smartphone sector. We look

forward to our relationship with RIM strengthening even further in the future, in order to continue offering a choice of the most popular smartphones on the market,” commented Sultan.

Balsillie added: “I am delighted to be back in the Middle East and participating in GITEX. We have enjoyed great success in the past year thanks to our strong partnerships in this region, including with our friends here at

du. We are here to underline our ongoing commitment to the region, make some new announcements and celebrate our most recent innovations. We are currently rolling out the largest global launch of new products in our history with seven new BlackBerry smartphones based on the new BlackBerry 7 operating system and we are thrilled by the positive response of our customers and partners in the Middle East.”

du and RIM Geared up...4 CONTINUED FROM PAGE 1

to accelerate the adoption of cloud and storage-as-a-service model,” says Amin.

He added that EMC customers in the region have a much better storage utilisation levels, as compared to the industry average of 30-40%. “We help our customers with capacity planning and infrastructure optimisation, so that they have very good utilisation levels and are better prepared to deal with the colossal growth in data over the coming years. We sell information management solutions, not just storage.”

“With so much unstructured data being generated every day by users, organisations will have to rethink the way they build infrastructure, share resources and will have to adopt a pay-as-you-go computing model.”

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Vendor Focus Shift to integrated security Sophos is seeing a positive shift by organizations in the Middle East towards early adoption of technology and innovation. GITEX has given staff at Sophos and Astaro the opportunity to interact directly with a wide range of CTOs and CIOs. They have found that the company’s complete, layered approach to IT security is meeting organisations’ needs for an integrated security solution, because it is simple, cost effective and user friendly, supporting business growth by eliminating real risks like data loss.

“The stage is set for the Middle East to develop its education and knowledge economy to replace more traditional areas of economic reliance and success.” said James Lyne, Director of Technology Strategy, Sophos. “For some time we have been talking about implementing layered security approach (at gateway, endpoint, Web, e-mail) but few organisations today have succeeded. However, organisations worldwide are set to fail if they continue the long tradition of legacy security controls and need to ensure their IT security measures can cope with the host of new enabling technologies like mobile and cloud if IT is to avoid losing control. The fact is that employees will use these technologies by default, circumventing the usual IT controls and exposing organisations to

risks like data loss. Organisations therefore need to take a layered – or defence in depth – approach and this is what we are seeing happening here in the Middle East.”

Today, businesses in the Middle East are at risk from a range of complex and targeted threats especially from across the web. Roaming employees, and in particular workers with non-company owned devices, are increasingly a weak spot when

it comes to security. Sophos together with Astaro delivers co-ordinated network and endpoint security solutions, layered protection against complex Web-based threats and safeguards data across the gaps created by user-owned devices, mobile users and dissolving network perimeters.

“Sophos offers a licence structure and technology that is easy to adopt, crucial in today’s busy, complex business environment.” Adds Lyne “Future developments will integrate Astaro’s network security more deeply into the core product offering and will strengthen IT infrastructure irrespective of where the user or company data is stored. “

In the Middle East, Kamel Heus, Managing Director, MEA, Sophos, says: “Customers are seeing the benefits of our dedicated local technical support, and are deciding to engage us in a more strategic way at the time of renewals. We have seen a real shift in the market towards a more mature and enterprise security solution, with added focus on mobile control and data protection. Customers in the region are no longer looking for pain point products, but for security vendors with a holistic view on security that allows them to benefit from licence consolidation and better support.”

Touchmate has just increased its mobile phone range, available through Quality Gulf. The world’s first three SIM mobile, the TM-900, allows three SIMs to work simultaneously. According to Vasant Menghani, CEO and Founder of Touchmate, “Most users require a two SIM mobile as local operators have different offers - Etisalat and du in the UAE, for example. But when the user travels abroad, they

want to use an in-country SIM as well as staying connected to their already working accounts or, as importantly, they don’t ewant to risk misplacing their SIMs. Because of this, Touchmate developed a unique technology allowing the use of three SIMs in the same size as a normal cellphone.”

The new phone also comes loaded with wireless FM, “an essential requirement for users

who want to listen to music anywhere via a built-in speaker as well as a headset,” adds Menghani. “Simply one click of a button and it’s activated.” The phone is also Bluetooth enabled and has an in-built still and motion camera. And a special loudspeaker feature allows music to be played at extra volume!

Has a current street price of Dhs 299 via Quality’s stores.

New three SIM mobile

“Organisations need to take a layered – or defence in depth – approach and this is what we are seeing happening here in the Middle East.”James Lyne, Director of Technology Strategy, Sophos.

Samsung Electronics is giving visitors at GITEX Shopper 2011 a chance to get their hands on the latest Samsung 3D LED Monitor, S23A700D and Samsung LED Monitors, 300 and 350 series at attractive prices. The monitor line up demonstrates Samsung’s breakthrough picture quality, eco-friendly technology and super-slim design.

“Across the GCC, Samsung has been able to maintain market leadership in the display segment for the first half of 2011 due to the premium quality and innovative technology of products such as the 3D LED and LED monitors. Today, through our competitive price offering at GITEX Shopper 2011, consumers can experience our latest range of 3D LED and LED monitors and enjoy their breakthrough picture quality and state-of-the-art design,” said Anupam Birla, Business Head of Visual Display Unit at Samsung Gulf Electronics.

The promotion is valid at the Samsung stand at GITEX Shopper 2011 as well as across all major retail outlets in the UAE. During the promotional period, the 23” Samsung 3D LED Monitor (model: S23A700D) will be available at AED 1,399. The Samsung 300 Series LED Monitor will be available in 18.5” (model: S19A300), 20” (model: S20A300) and 21.5” (model: S22A300), retailing at AED 429, AED 479 and AED 599 respectively. The 350 Series LED Monitor will be available in 23” (model: S23A350) and 24” (model: S24A350) and will retail at AED 899 and AED 999 respectively.

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Paramount – The regional leader in Information Security

www.paramountassure.com

Suite 102, Building No 1, Dubai Internet City

P.O Box 25703,Dubai, UAETel: 971-4-3918600

Email: puja@pcsuae.com

Publisher Dominic De Sousa, COO Nadeem Hood, Managing Director Richard Judd, Sales Director Rajashree R Kumar, Editorial Director Dave Reeder Senior Editors Sathya Mira Ashok, Jeevan Thankappan, Arun Shankar Circulation Manager Rajeesh M, Production Manager James Tharian, Art Director Kamil Roxas, Designers Analou Balbero, Froilan Cosgafa IV, Glenn Roxas, Digital Services Manager Tristan Troy Magma

Web Developers Jerus King Bation, Erik Briones, Jefferson De Joya, Louie Alma, Jay Colina

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MSI launches an All-in-One PC MSI continues to expand in the region and comes to GITEX with a new line of gaming laptops, All-in-One PCs, and cloud computing software.

Regionally on-line gaming is on the rise, with estimates as high as 40% growth in the market over the next few years. MSI’s latest GT780 gaming laptop aims to take full advantage of the gaming trend. The laptop was designed by gamers, featuring a keyboard by Steelseries with multi-color backlight technology. The keys have been repositioned for quicker clicking in time-sensitive games, and customisable lighting gives gamers more options than other models. The GT780 has the latest 2nd generation Intel Core i7 Processor and a high-end NVIDIA GeForce GTX 560M discrete graphics card with GDDR5 1.5GB VRAM to offer lifelike visual effects.

MSI also brings the latest All-in-One PC, the Wind Top AE2211, to GITEX this year. The AE2211 features an energy-efficient backlit widescreen LED panel, the first of its kind in the Middle East. The LED lighting yields 20-30% power savings over traditional lighting and offers superior graphics. In line with the cloud computing theme

at the GITEX event this year, the multi-touch screen on the latest Wind Top allows the user access to Smart Media Link and Smart

Sync software to share videos and files in the cloud.

Sales in the Middle East for MSI have increased 180% from 2010 to 2011. Saudi Arabia and Kuwait are particularly strong markets for PCs in 2011.

“The point of us being at GITEX is simple: to find new customers and distinguish ourselves from the competition. Printek has been expanding over the years. We have offices in Dammam and Dubai and we will now have an office in Jeddah too. We need to explain to our customers what makes us different and this is the right place to do it.”

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Ayub Parkar, sales director, Printek

“We have seen double-digit growth in the region in the last few years and expect the trend to continue. GITEX allows us to showcase new products and reach out to new and existing customers and partners.”Green Lin, NB Channel Marketing Manager, MEA, MSI

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SafeNet unveils simplified ID federation for cloud SafeNet today announced new cloud functionality for its SafeWord 2008 strong authentication management platform.

SafeWord 2008, which has become known as one of the simplest OTP authentication platforms to deploy, integrate and manage, now includes identity federation and single sign-on (SSO) capabilities for Software-as-a-Service (SaaS) applications, including Salesforce.com and Google Apps. As key solutions in SafeNet’s cloud security portfolio, both of SafeNet’s authentication management platforms, SafeNet Authentication Manager (SAM) and SafeWord 2008, now enable customers to seamless extend enterprise identities to SaaS-based applications.

“The world’s most user-friendly authentication management platform is now cloud enabled,” said Andrew Young, vice president, product management at SafeNet. “As organisations start to widely adopt SaaS applications, they are looking for ways to leverage the operational efficiencies and scaleability that the cloud brings, while still ensuring the security of their virtual assets. SafeNet now enables customers to easily and pragmatically extend their security strategies to include the cloud, without any changes to authentication platform or infrastructure.”

SafeWord 2008, along with SafeNet Authentication Manager (SAM), now provides a seamless and extensible strong authentication and SSO experience for customers accessing SaaS-based applications. By federating an enterprise user identity via Security Assertion Markup Language (SAML), SafeNet’s authentication management platforms now enable

organisations to leverage existing infrastructure, and allow users to have the same login credentials for both on-premise and cloud-based applications.

“By extending enterprise identity management to the cloud, businesses and organizations can achieve greater efficiency through SSO and better visibility into business processes through workflow monitoring, and reporting functions,” said Sally Hudson, Research Director, Security Products and Services at IDC. “Further, as cloud infrastructure absorbs routine activities performed by employees today, employers have greater freedom to deploy resources on adjacent or

new business-critical strategies benefitting the overall business.”

This extension of SafeNet’s authentication management platforms to accommodate both on-premise and cloud-based applications is significant for customers who are making the move to the cloud, or planning for a future infrastructure that includes cloud-based or virtual environments. A unified platform that includes features such as SSO allows users to log on to enterprise and cloud-based applications with the same set of credentials. This simplifies and accelerates the log-on process for end users, and supports customer goals of driving down costs and better utilisation of resources through central management of operations by IT staff. Administrators no longer need to manage several sets of entitlements or credentials for disparate systems and applications, which also improves

the process of attestation for both regulatory and internal policy compliance.

NetSuite’s leading solution provider and SDN partner for the region, Navigant Solutions is joining NetSuite to demonstrate the cloud business management software solutions offered by NetSuite to local businesses in the Cloud Confex area of the show.

With the adoption of cloud computing among local businesses starting to accelerate, NetSuite established its footprint as a compelling comprehensive business management solution for the medium sized business. Navigant Solutions, a progressive management consulting firm specialising in cloud-based business management solutions, has consulted and delivered numerous successful NetSuite deployments in the Kingdom of Saudi Arabia, Qatar and the United Arab Emirates. It also has extensive experience creating and customising functionality on the NetSuite SuiteCloud platform to resolve business challenges specific to companies in the Middle East.

“Businesses in the Middle East often operate across multiple countries and can therefore benefit hugely from the international multi-currency, multi-tax capabilities of NetSuite OneWorld,” said Craig Sullivan, Vice President and General Manager, International for NetSuite. “GITEX Technology Week is an ideal opportunity to showcase the full range of NetSuite’s cloud-based applications and ensure that local businesses are properly equipped for expansion in a rapidly growing market.”

NetSuite and cloud