show’s longevity has put cemented it as one of the most powerful vehicles in the Middle East. “We’ve been coming to GITEX for around 30 years, and for us, the opportunity to show our latest and greatest technology, along with the chance to meet some of the biggest public and private partners is fantastic,” he said. “More than that, it’s a chance to participate in a very important institution within Dubai. We know it’s the biggest techology experience in the Middle East and we’re honoured and thrilled to be a part of it.”

When asked about his perception of the most important technology trends in the next 18

Middle East – to adapt a range of its strategies.

“Our theme for GITEX, and in terms of the company’s ethos at large, is to empower every person and organisation on the planet to do more with technology, and we have brought that experience here to our stand,” he said. “We’re especially highlighting this with our cloud platform and productivity cloud by talking about personal computing. We have a range of new devices, an IoT experience section and demonstrations, and we look forward to receiving our partners and customers on so that they can have a better appreciation for the Microsoft experience in general.”

Mansour added that the trade

between Visa Inc. and FireEye. Beginning late 2015, subscribers will gain access to a powerful web portal that distills the latest proprietary cyber intelligence relevant to payment systems into actionable information, including timely alerts on malicious actors, methods, trends

www.businessdna.ae

VISA AND FIREEYE LAUNCH NEW CYBER INTELLIGENCE SERVICE

Microsoft lauds GITEX longevity

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WHAT’S INSIDE

Cisco and GBM Outline Key Steps for Digitisation

NETSCOUT Systems Launches Middle East Market Presence

GITEX 2015 HIGHLIGHTS

Show dates: 18-22 October 2015, Dubai World Trade Centre | AT GITEX TECHNOLOGY WEEK | Exhibition hours: 10am -7pm

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Visa Inc. and FireEye, Inc. today announced the launch of Visa Threat Intelligence, Powered by FireEye. Tailored to the needs of

Michael Mansour, Chief Innovation Officer, Microsoft Gulf

Mark Nelsen, Senior Vice President of Risk Products and Business Intelligence, Visa Inc

Microsoft is drawing attention to the way its devices and solutions can harness the power of the Internet of things and Big Data.

Michael Mansour, Chief Innovation Officer, Microsoft Gulf, told 60 Minutes how an unprecedented shift in technology is causing the company – and the

the payments industry, this new service will deliver real-time threat information to merchants and issuers so they can quickly assess and act on the most critical cyber-attacks that could breach their payment systems.

Visa Threat Intelligence is the first product available as part of a new global strategic partnership

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Visa...in cyber-attacks, and in-depth forensic analysis from recent data breaches.

Mark Nelsen, Senior Vice President of Risk Products and Business Intelligence, Visa Inc. said “Visa Threat Intelligence removes the noise by assessing hundreds of threat indicators and serving-up the most important and timely information. Users can then isolate and address those threats that are the most pressing and potentially damaging to their business and customers.”

More sophisticated users can also take advantage of APIs that can automatically feed threat indicator data into their own security systems. A premium offering will grant access to advanced tools, powered by FireEye virtual execution engine

(MVX™) technology, that analyse and isolate malicious indicators from malware to identify suspicious activity from IP addresses and domains.

In addition, Visa Threat Intelligence will provide a secure platform where clients can opt to form trusted communities and safely exchange real-time threat intelligence. Leveraging community-based intelligence is crucial to a comprehensive defense strategy because many attack groups run campaigns that target organisations with a similar profile.

“Attack groups are exceptionally skilled at executing an attack across multiple organisations, identifying successful techniques and scaling those methods to an entire industry,” said Grady Summers, Chief Technology Officer, FireEye, Inc. “By partnering with Visa, we can provide targeted

intelligence to the payments industry to combat the economies of scale that attackers employ and help create a community united in a common defense.”

As noted in the latest FireEye M-Trends report, the payments industry continues to be an attractive target for cyber criminals as attackers find new ways to steal credit card numbers from point-of-sale (POS) systems. Through this global strategic relationship, Visa and FireEye are looking at new ways to empower merchants, issuers, and other payments players with the best technology, intelligence and expertise to protect their organisations. In early 2016, the partnership is expected to roll out additional solutions to identify malicious communications and recommend remediation steps based on activity in the network as well as infection rates across the network.

months, Mansour said, “That’s an easy answer. The IoT is especially important. We’re seeing an explosion of technology that we hadn’t seen before, whether we’re talking PC or cloud, the number of IoT devices will outnumber the amount of PCs, phones, tablets and wearables combined by the year 2020. It really is a revolution that’s happening in front of us and we’re seeing demand on the device side for IoT. We’re seeing a demand for harnessing all the new data that’s coming in from the power of cloud and analytics.

“I don’t think GITEX has changed per se, but I do think that the theme has always resonated with our participants but also evolved on the technology side. GITEX is a hub for many partners of DWTC to showcase their innovations, and we’re a big part of that.”

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Microsoft...

At a press roundtable at today moderated by IDC’s IoT Research Lead for MEA, Cisco and GBM outlined the vital key steps that organisations in the Middle East will need to implement in order to become fully digital to embrace the Internet of Things (IoT) era.

Cisco’s Country Digitisation Acceleration (CDA) strategy is a long-term commitment to a partnership with national leadership, industry and academia to deliver real outcomes faster and more effectively. It aims to accelerate the national digitisation agenda to grow GDP, create new jobs and invest in a sustainable innovation ecosystem across public and private sectors.

At the core of the strategy are 5 key components for successful digitalisation:

Education: Creating a better educated workforce, in the latest

technologies and practices such as the Internet of Everything, capable of driving digital transformation. Today our Networking Academy program in the Middle East region boasts 684 networking academies and 65,785 students. The Middle East region has the highest percentage of female Networking Academy students: 32 percent, compared to 19 percent globally. Saudi Arabia has the highest concentration of students in the Middle East with 17,142, 37 percent of whom are female. The highest percentage of female students is in Oman (57 percent) and UAE (56 percent).

Encouraging entrepreneurship: Cisco will work with internal, national and international venture capital entities to provide multi-stage funding for global technologies. The company has already announced a $6 million investment in the Baida Impact

Fund in Jordan to support early stage online and mobile innovation, healthcare technologies and services, e-commerce, consumer Internet and digital media services in Jordan.

Facilitating Innovation Cisco holds 19,000 patents, 7,000 of which are for software innovation. 25,000 engineers, $6.3 billion R&D .

Public and Private Partnerships Through the Cisco Country

Digitisation Acceleration partnership, new and established businesses will gain access and export opportunities to markets worldwide through Cisco’s global distribution channels.

Infrastructure:Build an infrastructure that gives citisens access to the finest healthcare, city services, education, entertainment and many other areas – all in a highly secure environment. Today, Cisco is involved in over Smart City/ IoT/IoE projects worldwide

With security issues surrounding the Internet now the number 1 priority in the digital era, more and more organisations in the Middle East are increasingly seeing the value of adopting an end to end security approach that is as pervasive as the Internet of Everything (IoE) itself. Cybersecurity solutions need to protect not just

Cisco and GBM Outline Key Steps for Digitisation

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Rabih Dabboussi, General, Manager, Cisco UAE

Hani Nofal, Vice President, Intelligent Network Solutions, GBM

networks and devices, but also critical applications and data. Identity-based user and device authentication is critical to securing applications and data across mobile and cloud deployments.

Security is an important discussion within organisations and government bodies. While those discussions continue to evolve, it is important to note that threats to smarter and efficient operations exist right now. In the fourth edition of the GBM Annual Security Study, they focus on regional executives’ awareness and readiness to address these security challenges.

GBM’s Annual Security Study polled 500 IT professionals based in the United Arab Emirates, Qatar, Oman, Bahrain and Kuwait. One key outcome of the survey is that there is a lack of awareness of the laws and regulations related to cyber security in GCC respondents’ respective countries - 80 per cent of respondents were not aware of the cyber protection laws in their own country, Additionally, the survey has shown that security breaches in the GCC are on the rise, with one in five participants being aware of a privacy violation in the past 12 months, yet behavior has changed little in light of increased breaches.

The survey also highlighted that while 80 per cent of executives said they use their personal mobile for work and personal use, less than 10 per cent use appropriate security measures. Meanwhile, 50 per cent of respondents use only one type of security measure to access data on their mobile devices, generally a password or PIN.

ManageEngine is highlighting its theme of ‘Simplified IT Management for all businesses’ at this year’s GITEX Technology Week.

The firm is showcasing its entire product suite, which includes solutions for network performance management, IT help desk, application performance management, desktop and mobile devices management, log analysis and security, privileged password management and active directory management and reporting, at the event.

ManageEngine is also launching a new version of its Applications Manager, Mobile Device Manager Plus, Desktop Central, ADAudit Plus during the event.

“As organisations in Middle East, especially the enterprise, are increasingly looking forward to ‘easy-to-use’ and ‘cost-effective’ software in order to

improve productivity and offer better services to their clients; ManageEngine comes in handy for them with a wide range of simple and affordable products for real-time IT management,” said Nirmal Manoharan, Regional Director, Sales, ManageEngine.

Manoharan is enthused with regional progress, and is excited for the firm’s tenth anniversary at the trade show next year. “GITEX Technology Week has been an ideal forum for us to promote our extensive solutions range, hold product demonstrations, meet our customers and partners, and to introduce our latest product updates to leading security and industry professionals,” he said. “We have had tremendous

success at all the previous editions of the event, and the response that we have received over the years has been fantastic.

“The Middle East has been one of our best performing markets with a year-over-year revenue increase of over 30 percent, and this is our ninth consecutive year at GITEX. The region’s largest ICT event provides us with an unparalleled opportunity to introduce our latest product updates to leading security and industry professionals. As a vendor, we can’t find a better place to meet all our customers and partners under one roof, and discuss about IT trends and ManageEngine solutions.”

ManageEngine seeks simplicity

Nirmal Manoharan, Regional Director, Sales, ManageEngine

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At GITEX this week, Netscout Systems, a market leader in service assurance and cyber security solutions, is introducing—for the first time under the NETSCOUT brand—several products that were part of the company’s acquisition of Danaher Corporation’s Communications Business earlier this year for $2.3 billion. At GITEX, NETSCOUT is highlighting industry-leading solutions that enable its customers in the region to realise the maximum value from their investment in networking technologies.

“NETSCOUT views the Middle East as a new and strategic market for us. As a result of the acquisition, we are better positioned in high-growth markets like the Middle East to offer a broad portfolio of best-in-class solutions,” commented Jim McNiel, senior vice president of Worldwide Marketing for

NETSCOUT. “Given the region’s focus on Smart Cities and other technology initiatives that will make the Connected World more of a reality, it’s only natural for NETSCOUT to take a prominent role at GITEX and use this very important event to launch our expanded solution set.”

Ensuring flawless service delivery across wired and wireless networks is increasingly becoming more complex and fraught with risk for enterprises worldwide. Traditional performance monitoring tools simply can’t provide a holistic view of the entire network, and therefore can’t equip IT with the insight needed to deliver an optimal end-user experience.

NETSCOUT solutions enable continuous monitoring and real-time analysis, allowing organisations to eliminate finger pointing and reduce the time needed to find the root cause of

networks performance issues, thereby helping IT teams ensure the best possible experience

“As part of NETSCOUT, Fluke Networks Enterprise Solutions can offer its global partners and customers an enhanced level of services to help them grow their business. We can now tap into a broader set of products and industry expertise to better tailor our IT solutions to meet stringent customer demands,” added Gary Staley, vice president of Global Sales for Fluke Networks Enterprise Solutions, a business unit of NETSCOUT.

In the Middle East, the post-acquisition NETSCOUT is now better able to offer service providers, enterprises and public sector agencies the intelligence and analytics needed to maximise the benefits of powerful technology advances such as IP convergence, virtualisation, cloud computing, mobility, bring

NETSCOUT Systems Launches Middle East Market Presence

Chairman Dominic De Sousa, CEO Nadeem Hood, Publishing Director Rajashree R Kumar, Commercial Director Chris Stevenson, Group Sales Director Kausar Syed, Sales Manager Merle Carrasco, Group Editor Jeevan Thankappan, Editors Annie Bricker, Janees Reghelini, James Dartnell, Online Editor Adelle Geronimo Circulation Manager Rajeesh M, Production Manager James Tharian,

Senior Designer Analou Balbero, Designers Neha Kalvani, Senior Web Developer Jefferson de Joya, Web Developer Abbas Madh, Network Administrator Alexander Bungas, Photographer Charls Thomas Maksym Poriechkin

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your own device (BYOD), and the evolving Internet of Things.

“Fluke Networks has always been a proud partner to our Middle East partners and customers. With NETSCOUT’s increased presence in the region, we can provide regional businesses with the network service assurance solutions that will help them drive growth and sustain profitability,” said Gerhard Auer, vice president of EMEA Sales for Fluke Networks Enterprise Solutions. “Of course, what hasn’t changed is dedication to product quality and our unwavering commitment to our existing partners and customers, even as we move to expand our business.”

GITEX attendees can learn more about Fluke Networks Enterprise Solutions products—as well as those offered by Arbor Networks, VSS Systems and NETSCOUT—in the Network and Security Hall at Booth B1 and 2.

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GITEX 2015 Highlights