60 layers of cake

Founded in December 2005. After two decades in marketing communication, we realised that the current agency model,

has come to the end of its lifecycle.

Collaborative Communication was born. Lead by Chief Creative Officer, Rodger Beekman and Executive Creative Director, Nathalie Brähler

Supported by a worldwide network of experts in every creative field.

Our essence

The essence of the model. Our ‘Collaborative Communication’ model is not a chart. It’s a pure people’s process.

We take that literally: we believe the client should pay for the best creative work made by the best creative people.

And the best creative people are the ones with an entrepreneurial mindset. Self-employed collaborators who are hungry to create good work.

These champions of creativity is the foundation of our organization. It is a reflection of our spirit to share, lead, support and innovate.

60 layers of cake and its people wear this philosophy of meaningful collaboration every day to work.

60 layers of cake

Our essence

60 layers of cake

Overheads are too mainstream. We truly believe that clients should not pay for the agencies overhead expenses.

That's why we don't own office buildings, fancy furniture, parking spots or coffee machines. We’ve found a smart way to keep the overheads stress at bay.

We are a member of Spaces: a shared office concept in over seven cities worldwide

including Amsterdam and London. So wherever our work takes us, we always have a high-end office space that offers an inspiring environment with organic food, fully-equipped meeting rooms and a nice couches to brainstorm on.

In 2016, Spaces will also open in Utrecht, which is 10 min from Zeist/Heinz HQ.

Our essence

Brand units

Creating brand units.

For every project, big or small, we create special brand units with 60 layers of cake members. Multi-talents, innovative thinkers, hands-on creators, strategists, production tigers.

In every unit we’ll place the best minds needed to get the project done. Every unit will be led by one senior member with over 20 years of experience in the industry.

When it comes to execution we add directors, photographers, 3D artists, writers, designers to the unit. Anything that is needed to create the best work.

The client team is also part of the unit. We share all thoughts, insights and ideas openly– together. Collaborative Communication, indeed.

60 layers of cake

Collaborate

60 layers of cake

Collaborate to create the best work. Since the inception, we have shared our network with other companies

and cultures to create the best work. .

We have collaborated with blue-chip firms and other small companies inthe Netherlands, London, Tokyo, Cape Town, Moscow and Dubai.

We’ve teamed up with Pernod Ricard, Glamour, Heineken, JAN Magazine, Het Nationale Ballet, Groen Links, MegaFon, Nike, Nikon, IKEA, Subaru, Karvan Cévitam, Wijko, MTV, Philips,

NBC Universal Global Networks, Nieuwe Revu, Al Jazeera.

And teamed up with agencies like:

Havas Worldwide, Amsterdam BBDO, Moscow

Instinct, Moscow ADK, Tokyo

BPG Bates, Dubai 60 layers of cake, Cape Town

Triple Two, Doha Collaborate

Time to spark

Our aim is to spark emotions. Good work is what sparks an emotion in people. With work like this, we wish to

set a new standard in the category.

The advantage of a modular set up like us is that we shift from being a big unit tosmall team, depending on what the project demands.

But we are always guided by passionate and experienced people who havethe power to create and motivate our brand units.

To push boundaries and create relevant and truly unique work. Work that not only sells product but also connects with the people who buy it.

60 layers of cake

Time to

spark

Voice to be

heard

We like to spread the word. Our members are invited to international advertising conventions as jury members

and media academicians. From the D&AD London to the New York Festivals, we love to shareour knowledge and experience in the form of inspiration.

We like to spread the collaborative word and we see our vision and way of working being embraced in many countries. We believe that you are what you share, so we are happy to share

not only our experience but also our network with the world around us. In lectures, at universities, in juries and of course with our clients too.

60 layers of cake

Voice to be

heard

The perfect

balance

The perfect balance between experience and talent. We offer the right balance between nerds, hot talents, strategic power, creative leadership

and an entrepreneurial mindset. We are indeed poised to be the perfect partner on any brief or project. Quick, smart and relevant with the focus on work that sparks emotions in the consumers.

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The perfect

balance

The time

is now

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The irreversible shift. For years agencies have been fighting the collaborative model

trying to explain to the clients, why big agencies will always be needed. We know . . . we have been there . . . we also tried to fight the change.

But since 2006 we embraced it, in fact we are the pioneers of this movement as quoted by Ad Age. ‘Collaborative Communication’ is here and ready to support any brand or agency with their plans ahead.

The time

is now

60 layers of cake

60 layers of cake / Amsterdamcollaborative communication

Herengracht 124 - 1261015 BT Amsterdamwelcome@60layersofcake.com

60layersofcake.com