6 ways to Improve your Content Marketing
Transcript of 6 ways to Improve your Content Marketing
According to the Content
Marketing Institute, over 85% of brands use content marketing…
….but less than 50% believe
they're good at it.
Good Content Marketing is…
Creating & distributing valuable, relevant, timely and consistent content to build an audience.
What is Valuable? Relevant? Timely?
What content is resonating with your
audience right now?
What is driving engagement, passion,
shares and comments?
Create A Competitive Edge
By knowing what content matters to your audience right now you can:
– be the first to share viral content
– the first to comment and share viewpoints
– create content quickly around the stories that matter most to your audience
In short, create a deeper level of engagement and build credibility.
Make sure they’ll like it, with data:
• Research what topics work
• Find out which sites are winning
• Stay on top of competitors
• Choose winning formats
• Target the right networks
Track the winning sites
• Review their most shared content
• Be alerted :
– every time they publish new content
– when one of their stories starts to trend
– get a daily digest of their new links
• View the people that share and amplify their content
Content Marketing is…
Creating & distributing valuable, relevant, timely and consistent content
to build an audience.
• Over 22,000 shares in August 14
• 2 links in Sept 14
• 2 links in October 14
• 3 in 2015 (Jan, Mar, April)
Shares happen much faster than links
1. Tap into what’s trending right now
2. Research what topics work
3. Find out which sites are winning
4. Choose winning formats
5. Target the right networks
6. Promote through amplifiers