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5 Ways Social Media Can Improve Your Content Marketing
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Social Media 5 WAYS Content Marketing CAN IMPROVE YOUR
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Social media is a great way to improve your content marketing. Producing great content and adding social media promotions can greatly improve your traffic. We have outlined some helpful steps to boost your Content Marketing Strategy with Social Media.
Transcript of 5 Ways Social Media Can Improve Your Content Marketing
What is
Content
Marketing
?
The Content Marketing Institute
defines content marketing as “a
strategic marketing approach
focused on creating and
distributing valuable, relevant,
and consistent content to attract
and retain a clearly defined
audience – and, ultimately, to
drive profitable customer action.”
According to
the Content
Marketing
Institute 73%
http://www.iab.net/media/file/B2BResearch2014.pdf
73% of B2B content
Marketers are producing
more content this year!
1. Look For Social Proof Before You Write!
2. Choose the Right Social Platform
3. Promote Your Own Great Content
4. Reach the Right Influencers to Help You
5. Boost Your Traffic With Some Paid Promotions
5 WAYS to Use Social
1.) Look
For Social
Proof
Before
You Write!
Create great relevant content, if
you do not start with the right
content no amount of promotion
will lead to a successful
endeavor.
Look for social proof before you
write a word! Finding topics that
are popular to begin with will
make your job a lot easier.
Establish your
keywords carefully, looking for
trending topics that you can
incorporate into your headlines
and titles.
Tools that can help!
TopSY – is a great way to see how much activity has
been created involving your keywords.
BuzzSuMO – is a great way to see social shares in one
place.
TopSY The Social
Search
feature
shows the
details of
who is
talking
about any
topic.
TopSY The Social Analytics feature allows you
to see how many Tweets per day.
BuzzSumo In this example
we have used
“Social Media”
and “Content
Marketing” to
see if our topic
has received
many shares.
TIP - I always like to use
the Filter by Date: option to
limit the results to more
recent articles.
3.) Promote
Your
Content
Wisely!
Use your own network to
begin your content
distribution focusing on
networks that you have the
greatest engagement.
This usually includes:
Google+
Use Social Media
Management Tools
Utilize some useful tools that can
help you schedule your posts such
as BufferApp, Hootsuite and Post
Planner, which is great for
organizing your Facebook posts.
Use LinkedIn Groups
Leverage LinkedIn Groups to
share your content.
Begin by joining groups within
your niche and be sure to follow
the rules on what type of content
you can share.
JOIN GOOGLE+
COMMUNITIES
Begin by joining Communities
that have been built around your
topic. This is a great way to reach
new people. Be respectful of the
rules on what you can post.
TWITTER CHATS
Join or start a Twitter chat. Chats
are a great way to reach your
customers and extend your reach.
Here are a few ways to find a Twitter Chat
Schedule: •Google Spreadsheet
•Twubs Chat Schedule
•Tweet Reports
Target Influencers
in Your Niche
Your first order of business is to
Identify your target list of influencers.
TIP - I like to create a Twitter list to make it
easier to track those I think may be a good fit.
Once you have created your list it is important to
gain their attention on their turf. If they have a blog
be sure to subscribe to their newsletters and feeds.
Engage With
Influencers
Be sure to engage with them in their favorite setting.
TIP - If they prefer Google+ begin with a +1 and
comment their post. When sharing their content be
sure to personalize your post with more than just a
generic post.
On Twitter be sure to retweet, favorite and toss in a
mention here and there.
5.) Boost
Your Reach
With PAID
Promotions
There is no golden rule that
says you can’t buy a little
traffic to spread the word!
This does not mean you
have to spend thousands of
dollars promoting a blog
post.
There are some very
economical solutions that
can give you just enough of a
boost to get the ball rolling.
