6 Ways to Build a Massive Audience with Content Marketing - #Authority2015

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by @JoePulizzi 6 Steps to Building a Massive Audience with Content

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Transcript of 6 Ways to Build a Massive Audience with Content Marketing - #Authority2015

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by @JoePulizzi

6 Steps to Building a Massive Audience with

Content

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@JoePulizzi

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@JoePulizzi

MY STORY

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@JoePulizzi

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@JoePulizzi

Was I alone?

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@JoePulizzi

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@JoePulizzi

First, build an audience.

Then, monetize it.

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Sweet Spot

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@JoePulizziColumbia Missourian

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Ann Reardon

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Food Scientist Education

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More examples here

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Food Scientist Education

ImpossibleFood Creations

Content Tilt

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@JoePulizzi

Everyone stops at the sweet spot…

Hardly anyone “tilts” the content.

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@JoePulizzi

‣ Google Trends

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@JoePulizzi

What do all media companies do that you do not with your content?

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Create Your Mission Statement: - Defined Audience - Deliver - Outcome

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One Content Type

One Main Platform

Consistent Delivery

Long Period of Time

The Base

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@JoePulizzi

One Content Type + One Platform + Consistency

+ Time

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Massive Open Online Archaeology, Massive Open Online ...

Massive Open Online Archaeology, Massive Open Online ...

AUDIENCE | Goldbach Audience Austria

AUDIENCE | Goldbach Audience Austria

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Joint Consultation Paper - European Banking Authority2015+061... · JC 2015 061 . Joint Consultation Paper Joint Guidelines under Article 17 and 18(4) of Directive (EU) ... Title

Joint Consultation Paper - European Banking Authority2015+061... · JC 2015 061 . Joint Consultation Paper Joint Guidelines under Article 17 and 18(4) of Directive (EU) ... Title

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Massive MIMO: more than “more antennas”tyrr2016.cnit.it/.../uploads/Massive-MIMO-More-than-more-antennas... · Massive MIMO: more than “more antennas ... •Model massive MIMO

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Massive and Sub-massive Pulmonary Emboli Final - Handout.ppt

Boostez votre NOTORIETE – de manière quantitative & qualitative -> Quantitative car nous allons générer pour vous une audience massive -> Qualitative.

Boostez votre NOTORIETE – de manière quantitative & qualitative -> Quantitative car nous allons générer pour vous une audience massive -> Qualitative.

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GRADUATE SCHOOLNewsletterreasons behind why cows contribute a massive amount to greenhouse gas emissions. Sharing some fun facts or telling a story can resonate with the lay audience.

GRADUATE SCHOOLNewsletterreasons behind why cows contribute a massive amount to greenhouse gas emissions. Sharing some fun facts or telling a story can resonate with the lay audience.

Massive Transfusion and Massive Transfusion Protocols · Massive Transfusion and Massive Transfusion Protocols Robert T. Russell, MD, MPH November 2019 Pediatric Trauma Society. Massive

Massive Transfusion and Massive Transfusion Protocols · Massive Transfusion and Massive Transfusion Protocols Robert T. Russell, MD, MPH November 2019 Pediatric Trauma Society. Massive

1 INDUSTRY STUDY 2018 In-Flight Viewing · YouTube Attracts A Massive Travel Audience . Consumers are escaping to exotic locations on YouTube in particular, with the travel space

1 INDUSTRY STUDY 2018 In-Flight Viewing · YouTube Attracts A Massive Travel Audience . Consumers are escaping to exotic locations on YouTube in particular, with the travel space

Audience 3 Wawancara Audience

Audience 3 Wawancara Audience

Digital Book World CONFIDENTIAL. World’s largest digital library Massive audience to expand market for books – 80M monthly readers globally – Site used.

Digital Book World CONFIDENTIAL. World’s largest digital library Massive audience to expand market for books – 80M monthly readers globally – Site used.

6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Content Marketing 2015

6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Content Marketing 2015

Comparing Massive MIMO and mmWave Massive MIMOusers.ece.utexas.edu/~rheath/presentations/2014/... · Comparing Massive MIMO! and! mmWave Massive MIMO Robert W. Heath Jr. ! The University

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PHOTO -JILL FURMANOVSKY Sold Over 30 Million Records Worldwide Grammy Nominated Artist Massive YouTube audience: Heaven is a Place on Earth over 5 Million.

PHOTO -JILL FURMANOVSKY Sold Over 30 Million Records Worldwide Grammy Nominated Artist Massive YouTube audience: Heaven is a Place on Earth over 5 Million.

The Audience lueprint...college – and can reap massive rewards.) Two things about that book: Jacob Jans The Loyal Audience Blueprint 7 1. It talked a lot about how to successfully

The Audience lueprint...college – and can reap massive rewards.) Two things about that book: Jacob Jans The Loyal Audience Blueprint 7 1. It talked a lot about how to successfully