網路行銷實務課程

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網路行銷實務課程. 授課教師: 林啟煌 和春技術學院 企業管理系. 授課大綱. ※ 課程目標 1. 使學生清楚網路行銷組合並加以應用 2. 具備商業網站經營能力:包含企劃、建置、及網路行銷 3. 透過業界師資的產業實際案例分享,激發學生思考創意,學生如果有好的商品 ( 或創意 ) ,自己便能夠立即創業。  . 課程內容. 第一單元 網路行銷概念 第二單元 網路商店經營現況與趨勢 第三單元 網路行銷策略 ( 行銷 4P+4C) 第四單元 網路行銷溝通 -- 網路廣告 , 關鍵字廣告、 關係行銷 第五單元 網路商店創業步驟 - PowerPoint PPT Presentation

Transcript of 網路行銷實務課程

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