54933973 Sonalika Tractor Project

Project Report

on

“ SONALIKA TRACTOR LTD”

Submitted in Partial Fulfillment for the Award of the Diploma of

Post Graduate Diploma in Management

(Session 2009-11)

Submitted to: Submitted By:

Ms Surabhi Singh Anmol Verma

(Internal Guide) Roll No 09

PGDM – VI Trimester-Sec-

INSTITUTE OF MANAGEMENT STUDIES, NOIDA

A UGC Recognized Institute

A-8B, Plot –C, Sector-62, Noida

DECLARATION

I Anmol Verma bearing Roll No 09 Class PGDM II Year of the Institute of Management Studies, Noida

hereby declare that the Project Report-607 entitled “ Sonalika Tractor Ldt “ is an original work and the

same has not been submitted to any other Institute for the award of any other diploma. The suggestions

as approved by the faculty were duly incorporated.

Signature of Student

Countersigned

Signature of Faculty Guide

2

ACKNOWLEDEMENT

No management study is complete without practical experience. Being an PGDM student I know

that creativity and practice both are essential elements of management

I would like to pay my sincere thanks to Ms Surabhi Singh for providing me a golden chance to

undergo for project & gaining practical knowledge about sonalika tractor Ltd.

Thanking you

Anmol verma

3

CONTENTS

Indian Tractor Market 5

World Leading Tractor Manufacture 8

Current Manufacture Tractor Of India 10

History Of Sonalika Group 13

Mission & Vision 15

Sonalika Group Units 19

Product And Services Of All Group Units 25

Distribution Network 30

Organisation Chart & functioning of departments 31

Conclusion 40

Suggestions 41

Bibliography 42

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INDIAN TRACTOR MARKET

Arable Land Mn Hectare 1444 170 2

Irrigated Area Mn Hectare 249.6 45.8 2

Tractors In Use Tractors/000 Hectares 28 10.5 8

The Tractors available in developed countries have advanced features and accessories that is not

found in Indian tractors .Tractor industry has made a steady and satisfactory progress even in

drought areas.

Four factors have contributed to the steady progress:

Government laid stress on the mechanization of agriculture with a view to boost food

grain production. Therefore agriculture sector started receiving financial assistance.

There is an increase in awareness among the farmers for the need of farm mechanization

and are keen to acquire tractor with the help of credit facilities from financial institutions.

Agronomists believe that there is need for more tilling due to depletion of moisture and

repeated cultivation of land .It is precisely for this reason that the demand for tractors was

well maintained even during a draught period.

Animal power available is too inadequate to meet power demand of our farmers.

Mechanized operations are preferred to eliminate drudgery and delay, also labour

shortage during harvesting increased the use of tractor.

The automobile sector is a key player in the global and Indian economy. The global

Motor vehicle industry contributes 5 per cent directly to the total Manufacturing employment,

In addition, the auto industry is linked with several other sectors in the economy and hence its

indirect contribution is much higher than this. All over the world it has been treated as a leading

economic sector because of its extensive economic linkages.

5

India’s manufacture of 7.9 million vehicles, including 1.3 million passenger cars,amounted

to 2.4 per cent and 7 per cent, respectively, of global production in number.The auto-

components manufacturing sector is another key player in the Indian automotive industry.

Exports from India in this sector rose from US$1.0 billion in 2003-04 to US$1.8 billion in 2005-

06, contributing 1 per cent to the world trade in auto components in current USD. In India, the

automobile industry provides direct employment to about 5 lakh persons. It contributes 4.7 per

cent to India’s GDP and 19 per cent to India’s indirect tax revenue.

Till early 1980s, there were very few players in the Indian auto sector, which was suffering from

low volumes of production, obsolete and substandard technologies. With

De-licensing in the 1980s and opening up of this

At the end of the day there are enough reasons to believe that the industry will grow because:

More farmers are opting for multiple cropping over last decade. Country's net cropped

area had remained virtually stagnant while gross cropped area increased by about 4.7%.

This indicates the increased popularity of multiple cropping.

95% of tractor sales are on credit. Credit is extended by commercial banks, state land

development banks and regional rural banks.

Irrigation facilities reduce reliance on the monsoon and allow for quick yielding varieties

of food -grain .This reduces the cropping cycle to 3-4 months from the traditional 5-6

months.

Reduced cropping cycle require deep tilling which translates into higher demand for

tractors.

Cost of tractors in India is the cheapest in world .The cost of a finished tractor here is as

much as the cost of gear box in developed countries. Hence there exists tremendous

scope for exports.

According to a study conducted by PHD Chamber of Commerce and Industry, Since

purchase of tractor involves a big investment its demand in affected by the availability

and easiness of credit. A higher availability of credit will lead to a higher demand for

tractors.

6

The tractors between the 31-40 horse power and 31-40 hp range dominate the

market. The reason for medium horse power tractors being more popular are that

the major tractor demanding states like Punjab Haryana and Uttar Pradesh have plenty of

alluvial soil which does not require deep tilling. Lately it is visualised that higher hp

segment has the maximum growth potential Higher horse powered tractors will be the

future requirement with the government intention to encourage contract farming through

the leasing in and leasing out of farm lands.

Regarding exports India of latter has been exporting tractors to a number of countries, but

predominantly to Sri Lanka, Nepal and U.S.A .However the study reveals that exports

from India are going down in the recent years .The major reason for the decline in

exports of tractors of tractor from India is being the failure to find an extensive market

overseas ,deteriorating foreign exchange situation in African countries and their poor

buying capacity, comparatively cheaper imports of second hand tractors by South East

Asian countries from developed countries and the disintegration of erstwhile U.S.S.R. but

also the potential export markets can be explored by Indian in the future. Since Indian

tractors confirm to the international standard by virtue of their foreign collaboration it is

possible for India to export to more tractors to the rice and wheat growing countries like

Canada, Philippines and Bangladesh.

The tractor industry in India has developed over the years to become one of the largest tractor

markets in the world. From just about 50,000 units in early eighties the size of tractor market in

the country has grown up to over 400,000 units. Today industry comprises of 19 players,

including 3 MNCs. The opportunities still are huge considering the low farm mechanization

levels in the country, when compared to other developed economies across the world. After a

downturn during last 3-4 years, the industry is back on a growth path, which we believe would

sustain in coming years as well. Key concern for the industry is its dependence on Agricultural

income in hands of farmers and the state of monsoon. Today there are as many as 19 players

operating into tractor manufacturing activity in the country. However, about 97 per cent of

market is shared among the top 6 players only.

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8

World leading tractor manufacture

23.11

13.80

6.72 6.60

10

Mahindra & Mahindra.TAFE.L&T - John Deere.Eicher.Mahindra Gujarat Tractor Limited.New Holland.Escorts (Escort, Powertrac and Farmtrac).Sonalika (International Tractors Ltd.)Punjab Tractors Ltd (Swaraj Tractors).Same Deutz-Fahr Ltd.HMT Tractors.Balwan Tractors, force motors ltd.VST Tillers.Captain Tractors Pvt. Ltd.Crossword Agro Industries.Indo Farm.MARS Farm Equipments Ltd.Preet Tractors.Standard.

Current manufacture of tractor in India…..

Leading Company In Tractor Market Of India 2010

Mahindra Tafe EscortSonalikaFiat New HollandJohan Deere

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Market Share Of Company In India

HISTORY OF SONALIKA GROUP

FOUNDER – Mr. L.D.Mittal

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Sonalika Group - Sonalika group is one of the top automobile and agriculture

machinery manufacturers in India. Apart from tractors its product line includes multi utility

vehicles, three wheelers, engines and various farm equipments and implements. Established in

1969, Sonalika group since the inception has tried to understand customer need to be facilitating

them with its value for money products. The Company has a state of art manufacturing facilities,

spread in acres, located in the free shrubs of Punjab and Himachal Pradesh.

Sonalika is the one of the top 3 tractor manufacturing companies in India, other products include

of, Multi utility vehicles, engines and various farm equipments. Today the group stands tall with

an approximate turnover of 5000 Crore INR. An average growth of 30% makes it one of the

fastest growing corporate in India. It is also one of the few debt free companies. Group has

strength of about 2000 employee technocrats. The company works on the maxims of low

production cost and clean and safe environment. Such efforts have fetched the company the

accreditation like ISO 9001 and ISO 14001. History reveals that innovation is the key to

continued progress and when applied to technology that touches human life, it can unfold a

whole new economic phenomenon that has the power to change the world. With unique

initiatives like the Thought leadership Forum, Leadership Forum, we have been able to create a

unique platform for learning through success stories of industry leaders. The success saga of

Sonalika Group a business conglomerate having prime interest in agricultural & auto machinery

goes back to nearly 5 decades. The corporate philosophy embedded in trust, quality and

commitment has helped the group to carve out a niche for itself in the highly competitive world

of Machinery. Sonalika is the fastest growing tractor company registering growth over growth

since its inception has crossed 1.80 lac merely in 10 years & has attained one of the position in

top three in India

Sonalika group’s products exist in various international markets. Company’s product exported to

Algeria, Angola, Armenia, Australia, Bangladesh, Cameroon, Ethiopia, Ghana, Ivory Coast,

Malawi, Malaysia, Mauritius, Mozambique, Nepal, Oman, Republic of Benin, Senegal, South

Africa, Srilanka, Sudan, Canada, Zambia, Syria, Togo, Tunisia, Ukraine, and Zimbabwe.

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MISSION & VISION

VISION STATEMENT

The dream Project of Sonalika group is to cater the agricultural and auto industry with quality

abrasive products through untiring dedication and leadership.

MISSION STATEMENT

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we pay personal attention to customers so that, we can build products they need, and not

merely sell the products we build.

CORE VALUES

To accomplish our mission, the ownership, staff, and management go to great lengths to treat

each customer like a member of the family and provide them with the best choice of products

and highest quality of service in the industry.

ETHO STATEMENT OR LOGO RATIONALE

Red symbolizes the strength, power, determination, and desire of company.

Yellow surrounding the Sonalika produces a warming effect, arouses cheerfulness, stimulates

mental activity, and generates the same.

Green Leaf in the center symbolizes growth, harmony, freshness, and fertility. Black

underlining the logo associates with power, elegance, and formality.

Orange surroundings the complete logo represents enthusiasm, fascination, happiness,

creativity, encouragement, and stimulation. All this permutation of persona represents the

Sonalika group as an asset in the industry.

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Details of top executives

1. Chairman- Mr. L.D. Mittal

2. vice Chairman- Mr. A.S. Mittal

3. Managing Director- Mr. Deepak Mittal

4. Finance Head- Mr.Rajnesh Jain

5. Production Head- Mr. Ashok Kapoor

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6. Marketing Head- Mr.L.R.Yadav (CEO)

7. R&D Head- Mr. Ashwani Malik

Turnover

The total turnover of the group stands for 3200crore INR. An average growth of 30% makes it

one of the fastest growing corporate in India. It is also one of the few debt free companies.

SONALIKA GROUP -MILESTONE

1) 1969, Modest beginning into farm equipment and machine manufacture and

earning name and fame over all these year.

2) 1995 Diversification into manufacture of tractor over whelming response from

the market.

3) 1996 Roll out of first tractor from ITL.

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4) 2000 Enter into joint venture with Renault Agriculture France for tractor

manufacture in India.

5) 2000 Started in house manuf. Of engine for tractor application.

6) 2002 Started export of tractor to Africa, Asian sub continental.

7) 2004 Started Roll out of 100000 Tractors

8) 2004 Started establishment of ICML.

9) 2005 Become the fourth largest tractor manuf. In India.

10) 2005, Roll out of first vehicle from ICML facility.

11) 2005 Joint venture with Yanmar Agriculture of Japan.

12) 2006 Successfully developed 4 wheels drive front Axles and transmission of

tractors for Yanmar.

13) 2006 Rollout of 100000th tractor engine.

14) 2006 Become 3rd largest manufacture of tractor in India.

15) 2006 Market launch of Rhino (MUV) and establish dealer’s network.

SONALIKA GROUP UNITS

Sonalika group divided into four companies’ .Sonalika group units is as follow:

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INTERNATIONAL TRACTORS LIMITED

International Tractors Limited was incorporate on October 17, 1995 for the manufacture of

Tractors and has since then built a distinct position for itself in the Tractor industry. ITL is

manufacturing various Tractors of Sonalika brand between 30 H.P to 90 H.P, and CLASS brand

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SONALIKAGROUP

INTERNATIONAL TRACTOR

LIMITED

INTERNATIONAL CARS AND

MOTOR LIMITED

INTERNATIONAL AUTOTRAC

FINANCE LIMITED

SONALIKA AGRO

INDUSTRIES

between 70 hp to 90hp. The tractors manufactured by company have secured a reputation

of performance, quality and reliability in the market because of their maximum pulling

power, minimum fuel consumption and low emission. All this makes ITL one of the top five

tractor selling companies in India. These tractors are also exported to various countries including

South Africa, Australia, Zimbabwe, Sri Lanka, Canada, Bangladesh, Algeria, Zambia, Senegal,

Ghana etc.

ITL has entered into strategic alliance with YANMAR of Japan for joint manufacturing tractors

in India. ITL has a marketing arrangement with TATA International for development of selected

South American and African market. The company’s marketing efforts are promoted by dealer

network of 600, and 450 sub dealers. Such a networking has enabled the company to grow like a

well-knit family whose roots lie in its customers, who have providing constant feedback and

support to allow the company to turn their dreams into products.

They are also manufacturing tractors, meeting norms of Smoke & Mass Emission, Tested and

certified by ARAI, Pune. United States Environmental Norms Agency, Washington DC has also

certified our Engines. These certifications enabled SONALIKA Tractors to enter into world

Market. All the Models of Tractors and Combines Harvesters manufactured by us are tested &

approved by central Farm Machinery and Tractors Training & Testing Institute, Bundi (MP)

India, (the Government of India Institute authorized for issuing test reports).

Address- International Tractors Limited Jalandhar Road, Hoshiarpur (Pb.) Pin-146022

(India)

INTERNATIONAL CARS AND MOTOR LIMITED

International Cars & Motors Limited (ICML) is a Group Company of the Rs 1200 Crores

SONALIKA Group. The Company is promoted by Mr. L.D.Mittal (Chairman), Mr.

A.S.Mittal(Vice Chairman) & Mr. Deepak Mittal, Managing Director, who are having vast

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experience in manufacturing of tractors, Farm machines & Automobiles.

ICML is a project of its kind and is the ‘Pride of Himachal Pradesh’. The Company is having its

state-of-the-art production facility, with centrally air-conditioned, dust & pollution free

environment, to manufacture multi-utility vehicles / sports – utility vehicles, in Amb, Himachal

Pradesh.

The Company is a ‘Mother Unit’ as its establishment shall attract many other ancillary & small

units for meeting the raw material requirements yielding manifold employment avenues, revenue

& industrialization in the state.

The Company has entered into Technical Collaboration Agreement with MG Rover of UK, with

the technical know – how from MG Rover, UK. The Company has manufactured MUV with the

name of RHINO RX & the same MUV boasts of Rover engines. The company is in-process of

developing its own Common Rail Direct injection (CRDi) engines.

The company has the installed capacity to manufacture 2000 MUVs in a month i.e., 24000

MUVs in a year. In the first full year of production in 2006-2007, ICML is aiming to churn out

about 5000 MUVs & expects to achieve a turnover of 250 Crores. The Company, besides

catering to the domestic market, also has an eye on exports & exports to Malaysia, Nepal,

Bangladesh & Indonesia are also in an advanced stage. It will also offload the product in African

continent soon.

The Company is eligible for the Central & State Govt. Tax sops, exemption from the excise duty

& income tax for 10 years, which shall add to its viability & future expansion.

Sonalika Group intends to inject Rs. 1000 Crores in Himachal Pradesh over the next 2 -3 years in

the upcoming ICML plant & ICML has an ambitious plan to play a major role in the Indian

Automobile Industry. International cars & motors ltd, car plant is located in foothills of Shivalik

Range and surrounded by natural greenery of Himalayas at AMB (HP) a tax-free zone. The total

area of plant is 93,000 Sq. M. out of which 42,000 Sq. M. is covered area. Plant capacity to

produce 24000 cars in a year.

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Address:-Amb Distt., Himachal Pradesh.{Tax Free Zone}

INTERNATIONAL AUTOTRAC FINANCE LIMITED

International Autotrac Finance Limited is a non banking finance company approved by RBI.

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IAFL provide finance to customers of International cars & motors limited in rural & semi

urban areas across India through customer friendly schemes.

Its parent company Sonalika Group ranks among the largest tractor & farm equipment

manufacturer in India

Business Plans of IAFL

First Phase: In the first phase, the area of operations will be in the state of Punjab, Haryana,

Jammu, H.P (Done).

Second Phase: In the second phase, the area of operations will be extended to other parts of

Northern India.

Third Phase: In the third phase, the area of operations will be extended to whole India.

SONALIKA AGRO INDUSTRIES CORPORATION

Sonalika Agro was established in 1971 to support the Indian farmers with mechanization

technology to facilitate persistence of green revolution. Sonalika Agro Industries Corporation,

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the group’s maiden venture is one of the foremost Farm equipments and implements

manufacturing companies in India with 80% share in threshers alone. Its product line

includes Combine Harvesters, Tractor/Self Driven straw reapers, Potato Planters, Maize seller –

cum-Dehuskers, Seed –Cum- Fertilizers Drills, various kinds of threshers, etc.; Sonalika Agro is

a pioneer in manufacturing tractors mounted combine harvester, which is not popular in India,

but also in various others countries across the globe. Today, the company is supporting the

farmers with world class farming equipment to ease the process of making the Green Revolution

II, a dream come true. In the light of the company's mission, highly qualified and experienced

staff is working as a family in the manufacturing facility at Hoshiarpur (Pb).

Product and Services of All Group

International Tractors Limited

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This company mainly deals with tractors brands and these tractors also exported to

different markets in foreign countries. These brands are as follow:-

TABLE - PRODUCT CATEGORIES

TRACTOR NAME HORSE POWER LIFTING CAPACITY

DI-750III 50 1600Kg

DI-730II 30 1200 Kg

DI-735 35 1200 Kg at lower links

DI-55 55 1200 Kg at end of lower links

DI-750II 50 1200 Kg


DI-75 2WD 75 1600 Kg


DI-60 SENIOR 60 1200 Kg at end of lower links

DI-75 4WD 75 1600Kg

DI-740III 40 1200Kg

DI-60 2WD 60 1600Kg


DI-398X(north speeds) 39 1200Kg

DI-60 4WD 60 1600Kg

DI-745III 45 1200Kg

DI-35 35 1200Kg

DI-340S 40 1600 Kg at end of lower links

Rx42 45 1200Kg

DI-47Rx 50 1200Kg

DI-730III 30 1200Kg at ends of lower links

DI-732III 34 1200Kg at ends of lower links

DI-60Rx 60 1600Kg

Sonalika Agro Industries Corporation

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This company mainly deals with agricultural equipments and implements. That are helpful

to the farmers in agriculture The product line of the sonalika agro industries corporation is

as follow:-

Combine Harvestors

Threshers

Potato Planters

Maize Sheller-cum

Seed-cum-Fertilizer Drills

Straw Reapers

Ploughs

Harrows

Tillers

International Autotrac Finance Limited

This company basically deals with services which are provided to farmers, salaried for finanace

the tractors and other agricultural equipments and implements. Provide financial assistance to

them.

International Cars And Motor Limited

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At present this company produces one car model Rhino Rx a MUV by this group and

also working on the new car model INSPIRE and this will launch within this year.

Market

No wonder Sonalika products have created a niche for themselves not only in India but also in

foreign markets including France, Africa ,Bangladesh , Srilanka, Senegal, Mali, South Africa,

Canada, Syria and many of the South Asian countries. Some of the international clients are as

follow:

MG Rover, Power Train, Renault, Yanmar

In domestic market sonalika products are popular in all across the India. In Punjab, there are

45dealers of sonalika tractors.

There are 70 dealers of International cars and motor products all over the India.

INTERNATIONAL TRACTORS LIMITED

As per the training concern my training is in the sonalika tractors that is International Tractors

limited. This company mainly deals with tractor manufactures and also some other like

Generators etc.ITL was established in 1995-96 with a covered area of 25 acres. It is situated at

distance of 7 km from Hoshiarpur on Hoshiarpur-Jalandhar road. It is specialist in manufacturing

27

of producing three cylinder diesel engines of tractors. The first tractor manufactured by the

company on 14th Oct, 1996. In Oct, 96 the capacity of the company was one tractor in two

days. It has sold 400 tractors in the first year of launching tractor & now the production rate is

1200-1250 tractors per month but installed capacity of company is 100 tractors per day. It has

developed its own 60HP diesel engine.

ITL’s Hosiarpur situated plant is spread across 50,000sq.meter, which is having fully

computerized and high level modern machines. Presently, the production capacity of plant is 100

tractors per day. Near about 3000 people engaged in the plant including workers, technicians,

and engineers on regular basis and around 3000 people work on contract basis.

Competitors of Sonalika tractors are as Escorts, Eicher, Hmt, Mahindra and Mahindra,

Swaraj/PTL, Tafe/Massey, New Holland ford,

ACHIEVEMENTS

-Company has produced smoke free diesel engine

-Company has increased its production of diesel engines up to 60 engines per day

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-International Tractor Limited has a network of network of more than 1000 dealers

-Computerized tractor plant

-First Indian tractor engine750III conforming to Euro II norms

-Pride of country awarded to Sh L.D MIttal, Chariman.

-Gold medal awarded to Sh. A.S Mittal, Vice Chairman

-Udyog Bhushan awarded to Sh. Deepak Mittal, MD

DISTRIBUTION NETWORK

Followed by Sonalika:

COMPANY

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DEALER OR STOCKIST

CUSTOMER

Followed by other firms:

COMPANY

STOCKYARD

DEALER

DIRECT & SUBDEALER

CUSTOMER

ORGANISATION CHART FOLLOWED BY ITL:-

Chairman

|

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ITL has got ISO-9001 quality system certified by International Certification Ltd. It is for

use when conformance to specified requirements is to be assured by supplier during several

stages which may include design, development, production, installation & servicing.

Sonalika has arranged collaboration with French Renaults for technical know-how and

marketing. With the help of this collaboration SONALIKA will develop its own DI-740 Tractor

engine which will help it to reduce its cost.

B) ISO 14001:2004 Environment Management System

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Study of functioning of departments

Production:-

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ITL has fully integrated and state of the art assembly facilitation for producing world class

tractors. Several productivity improvements in assembly line over the years have made it

possible to manufacture nearly 37000 tractors per Year. Atomization of assembly line not only

increased production capacity, but also provided a quantum jump to the quality of assembled

tractors. ITL assembly line producing tractors in broad range from 30HP to 90HP with effective

planning of resources.

Highlights of Assembly Facilitations:

Automated conveyors (Toe-in conveyors, slat conveyor and overhead conveyors.) for sub-

assemblies as well as for major assemblies and final product.

Quality, Assembly & Testing Tools:

Hydraulic Test Rig Up to 1600Kg Lifting Capacity

Millipore Testing Equipment. Torque calibrator

Hydraulic presses

A unique 3-Stage oil filtration system having modern facility of centrifuge filtration

Batch type Special purpose machines (SPM) at various locations for washing of heavy

castings, components & subassemblies

Pipe flushing machine for proper cleaning of hoses & pipes

Induction Heaters for controlled heating of bearings

Standard testing procedures for final product

Roller testing Field Testing

Road testing

Research & Development:-

Brief of R & D :

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ITL R & D center is recognized by government of INDIA

ITL R&D is a complete dep’t in itself starting from designing upto

development, implementation

Capabilities:

Highly qualified team of engineers for designing of transmission & vehicle areas

Vendor development is capable for the development of new projects components of

R&D through vendors & commercial settlement

Vendor quality control is capable for ensuring quality requirements of components

through verification at vendor end

High skilled workers are capable for making any types of prototypes

Facilities:

High configuration workstations are used for design activities

Teamcenter is used for PLM concepts

I-Deas, Solid-Edge & AutoCad is used for 3D & 2D design activities

Two transmission test rigs.

Circular test track (mgr) & Roll over protection test rig.

Hydraulic system test rig.

Endurance test rig for operator seat & fenders.

Pto test bed & Endurance test rig for MUV gearbox under commissioning.

Proto machine shop with HMC, radial drilling & turning centre.

Engine R&D Center:

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Sonalika have In House Design Engine R&D department with up-to-date technology.

Having a team of exceedingly competent & remarkable squad of engineer’s proficient of

designing most excellent Engines in technology.

Engines developed so far available in rating of 28-90 HP. Sonalika has started spreading roots in

MUV manufacturing with own R&D team and designed two exclusive engines with latest

technology.

Engines are designed with Rotary FIE from BOSCH & (CRDi) Common Rail Diesel that gives

variable geometry turbocharger for superior engine response .The in house R&D has all supplies

required for complete design of engine from structural parts to emission development. Use of

CAD and FEA is made to design robust parts. While Emission test cell is also being

commissioned using equipment imported from AVL Austria world leader in emission

measurement for conducting in house emission.

New Tractor Engine under G1 Series MUV Engine (Rover) Proto-type stage

This center is capable of designing new technologically advanced Engines & its various

components. It can also carry out DFEMA for its own design or any other components.

In-house R&D capabilities:

The in house Engine R&D department of Sonalika is one of the finest. Possessing a team of

highly qualified team of engineers capable of designing complete engine from ground up.

Engines developed so far include tractor engines from Hp rating of 28-90 Hp.With entry of

Sonalika group into MUV segment two engines have been developed by the in house R&D

exclusively for the MUV application.

The engines have been developed using latest technology. One engine uses Rotary FIE from

BOSCH while the other engine is a Common Rail Diesel Engine (CRDi) with variable geometry

turbocharger for improved engine response at all points during engine operation. The in house

R&D has all tools required for complete design of engine from structural parts to emission

development. Use of CAD and FEA is made to design robust parts. While Emission test cell is

also being commissioned using equipment imported from AVL Austria world leader in emission

measurement for conducting in house emission measurement.

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Quality Assurance:-

The entire evolution of Quality is classified into 4 phases

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Inspection Phase

Quality Control Phase

Quality Assurance Phase

Total Quality Management Phase

Equipments used for Quality Assurance,

Profile Projector used for inspection of Critical Parameters e.g. Thread, Gear

profiles etc.

3D Co-ordinate Measuring Machine(CMM)

Software Used For Measurement(CMM)-(Geometrical 3D measuring software) In

this software,we can calculate & store co-ordinate of component as per drawing

specification as well as Geometrical tolerances (Flatness, Concentricity, Parallelism

& Positioning) with Graphical Presentation. With help of Geopak –Win generate a

program of each component & run in CNC mode, safe a time, generate presentable

report as per requirement. Scanning is the option in GEOPAK – WIN,with that you

record contours and surfaces, realize nominal actual comparisons with contours,

calculate geometrical elements at the contour after scanning & import contours from

external systems, respectively export them to systems (Auto cad, Ideas for modeling

purpose).

STANDARD ROOM

GEOPAK-WIN: - Scanning is the option in GEOPAK – WIN, with that you record

contours and surfaces, realize nominal actual comparisons with contours, calculate

geometrical elements at the contour after scanning & import contours from external

systems, respectively export them to systems (Auto cad, Ideas for modeling purpose).

SWOT Analysis:-

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STRENGTH:-

Human Resource Research & Development Physical Resources:- SAP, own IT dept. Availability of finance Investors Relationship

WEAKNESS:-

Import of tractor implements Unsuccessful Rhino car Lack of advertisement regarding their products

OPPORTUNITIES:-

Unexplored Markets for Exports :-Mexican & Brazilian markets

THREATS:-

Competitors Mahindra & Mahindra New Holland John Deere TAFE

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CONCLUSION

Sonalika has various advantages over its competitors such as low initial cost, low fuel

consumption, high speed, low maintenance cost, & easy availability

As tractor is meant for pulling load, sonalika has all these qualities to pull maximum load due to

high backup torque They basically affected by the displays in providing information regarding

new products so company should create some awareness regarding this and make some hording

on roads to attract tractor users with new features mention on it.

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SUGGESTIONS

Through tractor market is highly competitive in India and Sonalika is relatively new brand.

Hence Sonalika need a strong positioning. As sonalika tractor is capable of pulling more load

and unbeatable and unchallengeable features. Sonalika must be positioned as a tractor, which is

most economical and ideal for heavy load work.

Product awareness:

For promotion of a new product awareness is most important factor. As all the farmers contacted

are aware of sonalika tractors and their features and specifications. This can be done through

organizing kisan melas, exhibitions and effective demonstration at village level.

Besides these points we would like to suggest few more things:

More & more emphasis on R & D must be given

Spare parts must be easily available for different models of tractors

Become a cost leader in field of tractors

Provide better after sale service to develop better relation with dealers

.

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BIBLIOGRAPHY

1. WWW.SONALIKA.COM

2. SEARCH ENGINE (GOOGLE AND YAHOO)

3. MAGAZINES (INDIA TODAY)AND JOURNALS

4. NEWSPAPERS

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http://WWW.SONALIKA.COM/

54933973 Sonalika Tractor Project

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