PREFACE

Practical training is an important part of the theoretical studies. It bears immense

important in the field of Business Management. It offers the student to explore

the valuable treasure of experience and an exposure to real work culture

followed by the industries and there by helping the students to bridge gap

between the theories explained in the book and their practical implementations.

Training plays an important role in future building of an individual o that

he / she can understand the real world in which he has to work in future. The

theories greatly enhance our knowledge and provide opportunities to blend

theoretical with the practical knowledge where trainees get familiar with certain

aspect of industries relation. I feel proud to get my self trained at WOODLAND

SHOES at Jodhpur that is one of the top most organizations in India and whose

customer base is increasing rapidly with every passing day. For research work, I

have assigned the topic A Study On Consumer Preference For Branded Shoes. which will help in analyzing the preference strength for Woodland Shoes.

1

Acknowledgement

The research on A Study On Consumer Preference For Branded Shoes has been given to me as part of the curriculum in 2-Years Masters Degree in

Business Administration.

I have tried my best to present this information as clearly as possible using basic

terms that I hope will be comprehended by the widest spectrum of researchers,

analysts and students for further studies.

I have completed this study under the able guidance and supervision of Ms. I will

be failed in my duty if I do not acknowledge the esteemed scholarly guidance,

assistance and knowledge. I have received from them towards fruitful and timely

completion of this work.

Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project.

I also thankful to my friend who helped me a lot in the completion of this project.

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EXECUTIVE SUMMARY

This project takes a look in various kinds of Merchandising activities,

Market Share of different sports shoes and various Sales

Promotion schemes, which are followed in the Sports shoes

industry. The three major global players i.e. Reebok, Nike, and

Adidas dominate the sports shoes industry in India. India is one

of few battlegrounds in the world where there is neck-to-neck

competition between the three. The companies claim to be in

number one sport coating the data produced by two different

marketing research companies.

In the 1980s, Adidas sneakers became popular amongst teenagers and young

men. The Adidas sneaker was popularized by the Run DMC song "My Adidas"

and became a huge fashion trend. The Tapie affair the history of the company as

presented by its official web site is incomplete, perhaps because it is indirectly

linked to financial scandals. After a period of serious trouble.The death of Adolf

Dassler's son Horst Dassler in 1987, the company was bought in 1990 by

Bernard Tapie, for 1.6 billion French francs ($320 million), which Tapie borrowed.

Tapie was at the time a famous specialist of rescuing bankrupt companies, a

business on which he built his fortune.

Nike is the world's #1 manufacturer and marketer of athletic footwear and

apparel. Almost out of the blue, the company established itself as one of the

world's most familiar brands during the 1980s and 1990s.

As familiar as a Coke bottle or Big Mac, the Nike "swoosh" logo came to

symbolize not just sports culture, but street culture, as the appeal of the star

players who endorsed the brand was carried onto city streets. The approach of

the new century set Nike new problems.

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Trainers went (briefly) out of fashion; economic slowdown and labor problems hit

Asian performance. But the group has bounced back, retaining its iron grip on the

sporting apparel sector and still undisputed leader in sports-oriented street wear.

Reebok is the world's third-largest maker of sneakers, athletic shoes and sports

apparel. Goods are sold under the brands Reebok, Rockport and Greg Norman

Collection. Reebok is also the official outfitter of the NFL and has an exclusive

deal to supply NBA jerseys beginning this season.

Reebok announced in July it would merge with German sporting apparel

company adidas-Salomon in a deal valued at $3.8 billion. The merger is

expected to be completed by the first half of 2008 and will create the second-

largest sporting goods company behind Nike with $11 billion in revenues.

Adidas will maintain its corporate headquarters in Germany and its North

American headquarters in Portland, OR. Paul Fireman will remain as Chief

Executive Officer of Reebok International Ltd. and will continue to lead the

Reebok team. Reebok will continue to operate under its name and will retain its

headquarters in Canton, MA.

In fiscal 2008, Reebok had net income of $192.4 million and sales of $3.7 billion.

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TABLE OF CONTENTSS.no. Topic Name Page No.1. Acknowledgement 32. Executive Summary 43. Company Profile

CONTENT PAGE NO Certificate 1

Declaration 3

4

Research Objectives 6

Research Methodology 7-10

Limitations 11

12-28

Data Analysis & Interpretation 29-42

Suggestions & Recommendations 43-44

Annexure 44-48

5

Bibliography 49-50

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INDUSTRY

PROFILE

7

ABOUT SHOES?

Sole

The bottom of a shoe is named the sole.

Insole

The insole is the interior bottom of a shoe, which sits directly beneath the foot.

Many shoes have removable and replaceable insoles, and extra insoles are often

added for comfort or health reasons (to control the shape, moisture, or smell of

the shoe).

Outsole

The outsole is the layer in direct contact with the ground. The material of the

outsole depends on the function, dressiness, and quality of the shoe, but is

generally very durable material, since it experiences the most stress. Dress

shoes have leather outsoles; casual or work-oriented shoes have outsoles made

of natural rubber or a synthetic imitation. The outsole may comprise a single

piece, or may comprise separate pieces of different materials. Often the heel of

the sole is rubber for durability and traction, while the front is leather for style.

Specialized shoes will often have modifications on this design: athletic cleats

have spikes embedded in the outsole to grip the ground; many kinds of dancing

shoes have much softer or harder soles. These soles can be as hard as

concrete, and very sturdy.

Heel

The bottom rear part of a shoe is the heel. These come in a variety of sizes and

are usually made to support the large stresses applied to the heel of the foot.

They are often made of the same material as the sole of the shoe. This part can

be high to make the person look taller, or flat.

Vamp, or upper

Any shoe has an upper part that helps hold the shoe onto the foot. In the

simplest cases, such as sandals or flip-flops, this may be nothing more than a

8

http://en.wikipedia.org/wiki/Flip_flophttp://en.wikipedia.org/wiki/Sandal_(footwear)http://en.wikipedia.org/wiki/Dancinghttp://en.wikipedia.org/wiki/Cleat_(shoe)http://en.wikipedia.org/wiki/Rubberhttp://en.wikipedia.org/wiki/Leather

few straps for holding the sole in place. Closed footwear, such as boots,

sneakers and most men's shoes, will usually have a more complex upper. This

part is normally decorated or is made in a certain style to look fashionable and

attractive for the buyer.

Accessories to shoes

Shoe horn - can be used to insert a foot into a shoe by keeping the shoe

open and providing a smooth surface for the foot to slide upon

Shoe tree - placed inside the shoe when user is not wearing it, to help

maintain the shoe's shape

Shoe polishing equipment:

Shoe polish - a waxy material spread on shoes to improve

appearance, glossiness, and provide protection

Shoe brush and polishing cloth - used to apply polish to

shoes

Overshoes or galoshes - a rubber covering placed over shoes for rain and

snow protection

(Orthopedic) shoe insert - insert of various materials for cushioning,

improved fit, or reduced abrasion. These include padding and inner

linings. Inserts may also be used to correct foot problems

Shoe bag - a bag that protects shoes against damage when they are not

being worn

Shoe stretcher - a tool for making a shoe longer or wider or for reducing

discomfort in areas of a shoe

Snow shoe - a wooden or leather piece which increases the area of

ground covered by the shoe

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http://en.wikipedia.org/wiki/Shoe_inserthttp://en.wikipedia.org/wiki/Galosheshttp://en.wikipedia.org/wiki/Shoe_treehttp://en.wikipedia.org/wiki/Foothttp://en.wikipedia.org/wiki/Shoe_horn

Types of shoes

Dress and casual shoes

Dress shoes are categorized by smooth and supple leather uppers, leather soles,

and narrow sleek shape. Sturdy leather uppers, non-leather outsoles, and wide

profile characterize casual shoes.

Some designs of dress shoes can be worn by either gender. The majority of

dress shoes have an upper covering, commonly made of leather, enclosing most

of the lower foot, but not covering the ankles. This upper part of the shoe is often

made without apertures or openings, but may also be made with openings or

even itself consist of a series of straps, e.g. an open toe featured in women's

shoes. Shoes with uppers made high to cover the ankles are also available; a

shoe with the upper rising above the ankle is usually considered a boot but

certain styles may be referred to as high-topped shoes or high-tops. Usually,

laces or zippers secure a high-topped shoe, although some styles have elastic

inserts to ease slipping the shoe on.

Shoes made from real crocodile skin, in a conservation exhibit at Bristol Zoo,

England

Men's shoes

Men's shoes can be categorized by how they are closed:

Balmorals - the vamp has a V-shaped slit to which the laces are attached;

also known as "closed lacing." In England, the balmoral is known as the

Oxford. American clothing companies to market shoes that are not

Oxfords, such as rubber-sole bluchers, use the word Oxford.

Blchers - the laces are tied to two pieces of leather independently

attached to the vamp; also known as "open lacing." In England, the

Blucher is known as the Derby shoe.

Monk-straps - a buckle and strap instead of lacing

Various other closings exist but are less popular such as side-elastic closings.

Men's shoes can also be decorated in various ways:

10

http://en.wikipedia.org/wiki/Bl%C3%BCcherhttp://en.wikipedia.org/wiki/Balmoral_(shoe)http://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/Bristol_Zoohttp://en.wikipedia.org/wiki/Crocodilehttp://en.wikipedia.org/wiki/Boothttp://en.wikipedia.org/wiki/Dress_shoe

Plain-toes - have a sleek appearance and no extra decorations on the

vamp.

Cap-toes - has an extra layer of leather that 'caps' the toe. This is possibly

the most popular decoration

Wing tips - The toe of the shoe is covered with a perforated panel, the

wing tip, which extends down either side of the shoe. Wing tips can be

found in both balmoral and blucher styles. In England this is called a

brogue.

Women's shoes

There are a large variety of shoes available for women. Some broad categories

are:

Pumps, known in the US as ballerinas or skimmers, are shoes with a very low heel and a relatively short vamp, exposing much of the instep. They are popular

for warm-weather wear, and may be seen as more comfortable than shoes with a

higher heel.

High heels may be shoes with heels 2 inches (5 cm) or higher. They are often seen as having more sex appeal than low heels (see article for discussion) and

are thus commonly worn by women for formal occasions or social outings.

Sneaker boot and sneaker pump - a shoe that looks like an athletic shoe,

but is equipped with a heel, making it a kind of novelty dress shoe

Boots - Long shoes (covering the ankle) frequently made of leather. Some

are designed to be used in times of bad weather, or simply as an alternate

style of casual or dress wear. Styles include rubber boots and snow boots,

as well as work boots and hiking boots.

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http://en.wikipedia.org/wiki/Bootshttp://en.wikipedia.org/wiki/Sneaker_boothttp://en.wikipedia.org/wiki/High_heels

Slippers - Usually for night use, commonly worn with pajamas

Athletic shoes

Men's and women's athletic shoes and special function shoes often have less

difference between the sexes than in dress shoes. In many cases these shoes

can be worn by either sex. Emphasis tends to be more on function than style.

Sneakers /trainers (also called gym shoes or tennis shoes) - general

purpose athletic shoes; made out of rubber, cloth, and/or plastic to be

lightweight, flexible, and have good traction. Special varieties available for

basketball or tennis.

Running shoes - very similar to above, with additional emphasis on

cushioning.

Track shoes - lightweight; often with plastic or metal cleats

Cleats - a type of shoe featuring molded or removable studs. Usually worn

while playing sports such as rugby, football, American football, or baseball

Golf shoes - with "spikes" for better grip in grass and wet ground.

Originally the spikes or "cleats" were made of metal but replacable "soft

spikes" made of synthetic plastic-like materials with prongs distributed

radially around the edge of each spike are much more common today

(and are required on many golf courses since they cause less damage to

the greens)

Bowling shoes - intermediate style between ordinary dress shoes and

athletic shoes. They have harder rubber soles/heels so as not to damage

bowling alley floors. They are often rented or loaned at bowling alleys.

Climbing shoes , also known as hiking shoes or boots - usually have a high

somewhat stiff upper with many lace eyelets, to provide ankle support on

uneven terrain, with extra large traction on the sole.

Walking shoes - have a more flexible sole than the running shoe, lighter in

weight than the hiking boot, may have air holes, may not be water proof.

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http://en.wikipedia.org/wiki/Climbing_shoehttp://en.wikipedia.org/wiki/Bowlinghttp://en.wikipedia.org/wiki/Golfhttp://en.wikipedia.org/wiki/Baseballhttp://en.wikipedia.org/wiki/American_footballhttp://en.wikipedia.org/wiki/Football_(soccer)http://en.wikipedia.org/wiki/Rugby_footballhttp://en.wikipedia.org/wiki/Cleatshttp://en.wikipedia.org/wiki/Cleathttp://en.wikipedia.org/wiki/Track_shoehttp://en.wikipedia.org/wiki/Sneaker_(footwear)http://en.wikipedia.org/wiki/Athletic_shoehttp://en.wikipedia.org/wiki/Pajamashttp://en.wikipedia.org/wiki/Slipper

Skating shoes - typically called skates. They have various attachments for

skating on the bottom of the shoe portion.

o Ice skates

o Roller skates

o Inline skates

Ski boot - a large, thick plastic boot specially designed for attachment to

the ski.

Skateboarding shoes have flat soles for a better grip on a skateboard.

They are very wide and have extra layers of padding to protect the

skateboarders feet. Many young people wear them for comfort.

Cycling shoes are equipped with a metal cleat to interface with clip less

pedals, as well as a stiff sole to maximize power transfer and support the

foot.

Snowshoes are special shoes for walking in thick snow. In temperate

climates, snowshoes are used for mostly recreational purposes in winter.

Orthopedic shoes

Orthopedic or "comfort" shoes are made with pedorthic and anatomically-correct

comfort qualities, such as padded removable foot beds, wide toe boxes and arch

support are made especially for those with problematic feet.

Dance shoes

Pointe shoes - shoes designed for ballet dancing, which have the toe box

stiffened with glue and a hardened sole so the dancer can rise on the tips

of her (or his) toes

Ballet slipper - heel-less slippers made of canvas or leather, with usually a

leather sole that may be continuous or in two parts (split-sole) - stiffer

leather sole over the ball of the foot and over the heel, with the part of the

shoe under the arch made of the softer material of the upper, so as the

foot can be pointed to its utmost. Elastic straps usually secure ballet

13

http://en.wikipedia.org/wiki/Pointe_shoeshttp://en.wikipedia.org/wiki/Pedorthichttp://en.wikipedia.org/wiki/Snowshoeshttp://en.wikipedia.org/wiki/Bicycle_pedal#Clipless_pedalshttp://en.wikipedia.org/wiki/Bicycle_pedal#Clipless_pedalshttp://en.wikipedia.org/wiki/Cycling_shoehttp://en.wikipedia.org/wiki/Ski_boothttp://en.wikipedia.org/wiki/Skatinghttp://en.wikipedia.org/wiki/Skates

slippers. They are most commonly pink, white, black, or pale tan, although

they may be made in specialty colors such as red or blue.

Jazz shoe - similar in basic structure to a split-sole ballet slipper, jazz

shoes usually have a longer vamp, securing the foot by laces or elastic

inserts. Unlike ballet slippers, jazz shoes usually have a low (1" or under)

heel.

Tango/flamenco dance shoes

Dance sneakers (or dansneakers)- a combination of a sneaker and a

dance shoe, with a block toe like a ballet slipper

Character shoes - shoes with a 1"-3" heel, which are usually made of

leather, and often have one or more straps across the instep to secure the

foot during dance. They may come in soft-soled (suede) or hard-soled

varieties. They may be adapted into tap shoes by attaching taps.

Work shoes

Work shoes are designed to stand heavy wear, to protect the wearer, and

provide high traction. They are generally made from sturdy leather uppers and

non-leather outsoles. Sometimes they are used for uniforms or comfort by

nurses, waitresses, police, military personnel, etc. They are commonly used for

protection in industrial settings, construction, mining, and other workplaces.

Protective features may include steel-tipped toes and soles or ankle guards.

Historical shoes

Footwear has been worn for tens of thousands of years. Shoes of the past

include:

Espadrilles : these sandals, which are still worn today, are found as early

as the 14th century.

Patten : a European wooden overshoe used to keep a persons feet dries

outdoors. First worn in the middle ages, they continued in use even into

the early 20th century.

Poulaine : a shoe with a long-pointed toe, popular in Europe in the 1400s.

14

http://en.wikipedia.org/wiki/Poulainehttp://en.wikipedia.org/wiki/Middle_ageshttp://en.wikipedia.org/wiki/Patten_(shoe)http://en.wikipedia.org/wiki/Espadrilleshttp://en.wikipedia.org/wiki/Anklehttp://en.wikipedia.org/wiki/Steel-toe_bootshttp://en.wikipedia.org/wiki/Mininghttp://en.wikipedia.org/wiki/Constructionhttp://en.wikipedia.org/wiki/Militaryhttp://en.wikipedia.org/wiki/Policehttp://en.wikipedia.org/wiki/Waitresshttp://en.wikipedia.org/wiki/Nursehttp://en.wikipedia.org/wiki/Uniformhttp://en.wikipedia.org/wiki/Tap_dance

Maintenance

Breaking-in - Some shoes are made of hard but deformable material. After

a person wears them multiple times, the material reforms to fit the

wearer's feet. The person is said to have broken in the shoes.

Polishing - for protection, water resistance (to some extent) and

appearance, especially for leather shoes and boots.

Heel replacement - heels periodically wear out. Not all shoes are designed

to enable this.

Sole replacement - soles also wear out. Not all shoes can have their soles

replaced.

Shoelace replacement.

When unfit for use, shoes can be treated as trash or municipal solid waste

and disposed of. The exception can be with most athletic sneakers which

can be recycled and turned into other raw materials. See Nike Grind as an

example.

Someone who makes or repairs shoes in a shop is called a cobbler.

15

http://en.wikipedia.org/wiki/Nike_Grindhttp://en.wikipedia.org/wiki/Municipal_solid_wastehttp://en.wikipedia.org/wiki/Boot

MARKETING MIX

PRODUCT

FUNCTIONALITY

FEATURES

Pores in the pads, so that the fragrance can move upward

Liquid with different fragrances (mild & strong)

Acupressure in built in the pad

Magnetic pads- to control the blood pressure

Different color schemes & designs

Refilling of the fragrance in the pads

Range for male, female, children (above 15 years)

Light weight

16

BRAND

WOODLAND

WARRANTY

For 1 year

17

PRICE

Price of shoes is totally based on the relative prices of the other available brands

in the market

Lakhani

Action

Liberty

Bata

M & B

Nike

Reebok

Addidas

Red tape

Lomani

Wood land

Puma

Austin, etc.

Out pricing polices will be based on value based pricing and competitive

based pricing,

We wont be using price skimming technique as it is only for the technical

products.

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Since our quality of product is good and we have number of different features

provided there in the price ranges from 1500 to 5000.

PLACE

WHERE WE ARE LOCATED

Headquaters in delhi supportedby multiple manufacturing and

development units in states like-

Rajisthan.

Uttar Pradesh

Daman etc

No. of executives are customer geographies with the purpose of creating

and nurturing channel partners as well as customer relationship.

MARKET COVERAGE

Targeting 70%of total customers

Mainly outlets in urban and sub urban areas

LOCATIONS ( for distribution)- trying to cover major urban and sub urban areas

of:-

Delhi

U.P

Maharastra

Bihar

West Bengal

Andhra Pradesh

Tamil nadu

Madhya Pradesh

19

Rajasthan

Karnataka

Gujarat

Orrisa

Kerala

Punjab

Harana

Chhattisgarh

Uttaranchal

Goa

Arunachal Pradesh

Mizoram

Pondicherry

Jodhpur

PROMOTION

ADVERTISING

Posters and Hoardings

Visual media

Printed ( Newspapers, magazines )

Radios(All FM radio channels.)

PUBLIC RELATIONS

follow CRM ( customer relation management ) techniques

corporate social responsibility.

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PEOPLE

segmentation / target marketing

PHYSICAL DISTRIBUTION

CHANNELS OF DISTRIBUTION

Factory

C & F

Retailers

Customers

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hiring carriage from independent carriers

PACKAGING

Black box in the shape of shoe made up of hard board

Logo is printed on the top leaf of the box with red color

Using paper and jute bags for final distribution

No usage of poly bags either inside for packing and for disposing off to the

customers

Fitting tips

The right socks

When trying on shoes, make sure you are wearing the appropriate socks. For

instance, if you are trying on boots that you would wear with heavy socks, don't

try them on with thin nylons.

The right time

The best time to try on shoes is usually at the end of the day, when your feet are

most swollen. The point of waiting until the end of the day is to make sure that

the footwear can fit you at your widest-- kind of a "worst case scenario" check.

The right foot

The first shoe you try on should be for your larger foot. For most people, their

larger foot is the opposite from the hand they write with. For example, if you're

right handed, your left foot might be bigger. Always fit the pair of shoes to this

foot.

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The first step

Stand up with your shoes on. Walk around. You should be able to wiggle your

toes in the front of the shoe. For most footwear, your toes will be able to touch

the top of the shoe, but there should be 3/8" to 1/2" of space between your

longest toe and the end of the shoe. Different styles can sometimes dictate a

different amount of space at the end of the shoe for example " pointed toe" style.

The right shoe

Don't buy shoes that are too tight. If you're at the point where you're hoping they

will stretch to be comfortable, they probably won't. It's true that soft leather and

suede give slightly, moulding to your foot, but they will not dramatically increase

in width or length. There's a difference between a "snug", comfortable fit and a

"tight", uncomfortable fit. A few laps in the store should help you decide how you

feel.

Materials

A wide range of materials and combinations are used to produce footwear

nowadays. Leather, rubber, synthetic materials and fabrics are all mainly used for

the uppers.

Each material has its own specific features, not only in appearance but also in

properties, performance and treatment. The type of material used has an

important influence on how long the item lasts and, often, dictates the

recommended use.

However, the natural material that is most widely used for footwear is LEATHER. Leather breathes, it is soft, it has good impact resistance, it adapts perfectly to

your feet. There are various main types:

Smooth leather has a soft surface with tiny pores, it can be shiny or matt.

Drummed leather has a very soft and lined surface.

Patent leather has a very smooth and shiny surface; it is easily damaged, due to chemical substances, to frost.

23

Nubuck is similar to suede and is easily marked even if you touch it lightly with your fingers, but they brush off easily.

Leather a type used for the soles on formal footwear.

Crust a section of the skin, under the surface.

In India, synthetic materials and fabrics are used for the uppers and insole or

lining of a shoe.

2 most frequent used synthetic material used besides textile:

PVC

Polyvinyl chloride is flexible material that is chemically non-reactive. PVC accepts

paints and performs well under most silk-screening processes have high

strength. It's weather resistance, and odorless.

PU

Polyurethane is a flexible and soft material that sometimes looks like leather.

Very light but does not have a long lasting shelve life. Will tends to bio-degrade

itself after 2-3 years into small molecular powder.

Symbols on shoes

A wide range of materials and combinations are used to produce footwear

nowadays. Leather, rubber, synthetic materials and fabrics are all mainly used for

the uppers. Each material has its own specific features, not only in appearance

but also in properties, performance and treatment. The type of material used has

an important influence on how long the item lasts and, often, dictates the

recommended use. However, the natural material that is most widely used for

footwear is LEATHER. Leather breathes, it is soft, it has good impact resistance,

it adapts perfectly to your feet. There are various main types:

Smooth leather has a soft surface with tiny pores, it can be shiny or matt. Drummed leather has a very soft and lined surface. Patent leather has a very smooth and shiny surface; it is easily damaged, due to chemical substances, to frost.

Nubuck is similar to suede and is easily marked even if you touch it lightly

24

with your fingers, but they brush off easily.

Leather a type used for the soles on formal footwear. Crust a section of the skin, under the surface.

Structures

Upper Sole Lining

Materials

Leather Smooth leather Textile Other materials

Customer promise .

A very personal serviceOur professional specialised staff is there to help you make the best choice.

Don't hesitate to ask them for help or advice.

Product presentationAll the items are clearly marked with the price, size and description of the

materials used to make the product, thus saving you time and making your

choice easier.

Your purchase is guaranteedYou have the guarantee to replace the purchased item if it is still intact and

accompanied by the till receipt.

25

SPECIAL ATTRACTIONS

Alternative and Complementary Remedies for Hypertension

Acupressure for Hypertension

Acupressure is useful as a Complementary therapy in managing hypertension.

In traditional Oriental medicine, hypertension is said to be intimately connected

with blockages in the Liver meridian. The following points are useful for

managing acupressure:

Gb 20, Li 11, Ht 3, St 36, Lv 3, and Kd 1

Caution: If blood pressure exceeds 200/100, do not do acupressure at all.

(St 36, Three Mile Foot)

St 36 is the most effective point to rejuvenate the body and blood. The

combination of Li 11 and St 36 is used extensively to treat hypertension.

How To Locate St 36: This point is located four finger widths below the lower

border of the kneecap and one finger width off the shin bone to the outside. Flex

your foot up and down; you will feel the muscle move under your fingers if you

are on St 36.

26

Applying Pressure: Apply moderate to firm pressure on St 36. Hold the pressure

for one minute. This point can also be stimulated either with the heel of your

opposite foot, or with your fingers.

4. (Lv 3, Bigger Rushing)

Traditional Oriental medicine practitioners believe that hypertension is intimately

connected with blockages in the liver meridian. Lv 3 exerts a powerful, beneficial

influence on all aspects of the body associated with the liver meridian.

How To Locate Lv 3: This point is located on the top of your foot, between the big

toe and second toe.

Start at the web margin of skin between the two toes. Now slide your index finger

up between the bones until you feel a depression about 1/2 inch up.

Applying Pressure: Using your index finger, press between the bones. Start with

light pressure. Increase the pressure gradually as much as you can tolerate or

until you are using moderate to firm pressure. Press for about 1 minute.

5. (Kd 1, Bubbling Spring)

How to Locate Point: Kd 1 is on the sole of the foot between the second and third

toe bone, two thirds of the distance from the heel to the base of the second toe.

It's just below the ball of the foot.

Applying Pressure: Press firmly on the point for about a minute.

27

SEGMENTATION PROCEDURE

SEGMENT A market segment consists of a group of customers who share a

similar set wants.

The marketer does not create the segments; the marketers task is to identify the

segments and decide which one(s) to target. Segment marketing offers several

benefits over mass marketing. We at Woodland shoes believe that we can create

a more fine-tuned product or service offering and price it appropriately for the

target segment.

BASIS OF SEGMENTATION

SEGMENTATION FOR WOODLAND

1) GEOGRAPHIC SEGMENTATION: Calls for dividing the market into

different geographical units, such as, nations, states, regions, cities or

neighborhoods. We will be operating basically in the Urban and Suburban

areas and tend to slowly and steadily expand business.

2) DEMOGRAPHIC SEGMENTATION: In this the market is divided into

groups on the basis of variables such as age, family size, family life cycle,

gender, income , occupation, religion, generation, nationality and social

class. We are basically catering to children above 15years of age and

adults.

3) PSYCHOGRAPHIC SEGMENTATION: In psychographic segmentation,

buyers are divided on the basis of lifestyle or personality or values. People

within the same demographic group can exhibit very different

psychographic profiles. Keeping the aforesaid in view we have laid special

28

emphasis on the attitudes, interests and activities. Moreover we have tried

to analyze the different personality traits of the individuals surveyed. For

instance youngsters wish to go in for more abstract designs and peculiar

fragrances. They believe in the notion to be DIFFERENT!!!! Office going

ladies want something smart and comfortable because they have to do all

the chores (of the house as well as of the office ). Office going males want

something very comfortable and a very strong fragrance because they

have to wear the same footwear all day long.

4) BEHAVIORAL SEGMENTATION: Here the buyers are divided into groups

on the basis of their knowledge of, attitude toward, use of, or response to

a product. Like many marketers we also believe that behavioral variables

occasions, benefits, user status, usage rate, loyalty, buyer- readiness

stage, and attitude are the best starting points for constructing market

segments. We have designed our questionnaire keeping in mind the

above parameters.

29

PRICING STRATEGY

PRICING OF WOODLAND SHOES

Out pricing polices will be based on value based pricing and competitive

based pricing,

We wont be using price skimming technique as it is only for the technical

products.

Since our quality of product is good and we have number of different features

provided

FORMAL SHOES INFORMAL

SHOES

Men from Rs. 999 from Rs. 1599

Women from Rs. 799 from Rs. 1399

Kids from Rs. 599 from Rs. 1199

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Competitive 5 Forces modal:

The five forces modal of Porter is an outside-in business unit strategy tool that is

used to make an analysis of the attractiveness (value) of an industry structure.

The Competitive Forces analysis is made by the identification of 5 fundamental

competitive forces:

The entry of competitors -It basically deals with figuring out how easy or

difficult is it for new entrants to starts to compete, what kind of barriers do

exist, etc.

The threat of substitutes It deals with analyzing how easily can our

product or service be substituted, especially by cheaper versions.

The bargaining power of buyers- how strong is the financial position of the

buyers.

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The rivalry among the existing players-Is there a strong competition

between the existing players or not.

Value Chains

Michael Porter first developed the concept of value chains in his work on

competitive advantage. Since then, there has been a considerable amount of

work to expand on Mr. Porters original concepts. Value chain analysis, along

with supply and demand chain analysis, are staples of modern business

management.

Value chain and value coalition analysis is a business design approach that

defines processes based on economic value to a customer. To illustrate the

value of the approach, we can briefly compare it to two other widely used

business process design approaches, 1) work activity and, 2) functional

organization:

Work Activity Based

A work activity based approach is a process design based purely on some set of

activities supporting a workflow. An activity is defined as some effort that

transforms or creates an object.

For example: A work activity based process design on a purchasing workflow

would include the creation of a purchase order. This approach is useful in

determining the efficiency or effectiveness of a workflow process, but is not

always useful in determining whether the activity should have been performed in

the first place.

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Functional Organization

This approach involves the top down organization of functions based on types

of activities, e.g., finance, marketing, and engineering. This approach is

generally the least effective as it tends to result in disconnects across the

enterprise as well as sub-optimized processes, but it is very popular due to its

simplicity. As illustrated below, you can map a functional hierarchy to a process

map, but one does not flow out of the other. The theory is that the process-

based activities, especially in the case of a value chain based process design,

will better align your enterprise to its customers.

Using the value chain approach, processes that provide direct value to the

customer are modeled first. Derivative processes that support the value chain

processes are modeled to support the value chain. The general concept is that

by defining your enterprise around the revenue producing value chain processes,

the enterprise will be more effectively aligned with its customers needs.

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Michael Porters Value chain

Porter distinguishes between primary activities and support activities. Primary

activities are directly concerned with the creation or delivery of a product or

service. They can be grouped into five main areas: inbound logistics, operations,

outbound logistics, marketing and sales, and service. Each of these primary

activities is linked to support activities which help to improve their effectiveness

or efficiency.

There are four main areas of support activities: procurement, technology

development (including R&D), human resource management, and infrastructure

(systems for planning, finance, quality, information management etc.).

The basic model of Porters Value Chain is as follows:

The term Margin implies that organizations realize a profit margin that depends

on their ability to manage the linkages between all activities in the value chain. In

other words, the organization is able to deliver a product / service for which the

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Suppliers/Vendors

Provide Quotes

Process Orders Manage Funding &Contracting

Procure Products orServices

Manage Vendors &Provide Sourcing

Provide AggregatePricing

Provide Oper. &Maint. Services

Manage Projects

Provide Logistics

Process Payments

Channels Sales

Force Call

Center G2G

ExchangeCustomer

B2GExchange

Acct Reps Support

Staff

Track/Adjust Orders

Phase 1 Value Chain Analysis Focus

Phase 1 Value Chain Alignment Areas

Out of scope in Phase 1Key:

Dispose of Gov.Assets

Purchasers

Provide Planning &Req. Definition

Support

Develop SourcingStrategies

customer is willing to pay more than the sum of the costs of all activities in the

value chain.

The value chain method has been extended to include the value coalitions, which recognizes that some processes need to allow greater flexibility. The value

coalition model recognizes that value is often created by the simultaneous

interaction of several units:

35

In the above illustration, R&D, Marketing, Production and Customers all are

viewed as working together to add value. Problems arising in the value coalition

model thus involve several units and requires their simultaneous participation to

find solutions.

36

Marketing Production

R&D CUSTOMERS

Performance management measures are ordained by the organizations strategic

direction and the tactics required to achieve the strategy.

The figure below illustrates that effective performance grows in complexity as it

moves from the individual to the team, and to the values chain and coalition level.

This is because the number of different people, specialties, and types of

information tends to increase at higher levels of the hierarchy.

37

15

Values Chain & Coalition Performance

Team Performance

Individual Performance

COMPLEXITY

Hierarchy of Performance

CONSUMER BEHAVIOUR

Effective marketing requires insight into consumers mind. It ensures that the

right product are conceived, produced & offered to the right consumer in the right

way.

What influence consumer behavior: - There are 3 factors that influence consumer

behavior:

1. Cultural factors : - Culture: It is the fundamental determinant of a persons want & behavior. Ex. - American child > Material comfort, achieve & success,

freedom, activity, external comfort, individualism, youthfulness AND Indian

middle class child > Respect & care the elders, Honesty, integrity, hard work,

achievements & success, sacrifice etc.

Sub-culture: Each culture consists of smaller sub-culture that provides more specific identification & socialization for their members. Subcultures include

nationalities, religious, racial group and demographic region. Multicultural

marketing came from this concept.

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1. Cultural factor- Culture- Sub culture- Social life

2. Social factors-Reference group-Family-Roles & Statuses

3. Personal factors-Age & stage in the life cycle-Occupation & Economic circumstances-Personality & self concept-Lifestyle & values

Social life: All of the human societies have any social life. Social classes have several characteristics. First one social classes differ in dress, speech

pattern, and many other characteristics. Second one, persons are perceived as

occupying inferior or superior positions according to social classes. Third, social

classes indicated by a cluster of variable for example, occupation, income,

wealth, education & value system etc. And fourth one individual can move up and

down the social-class ladder during the lifetime.

Social classes show distinct product & brand preferences in many areas

including clothing, home furnishing, leisure activities and automobiles. For

example

KELLOGG INDIA : Kellogg cornflakes : Indian consumer use hot milk {Firstly failed.}

GE FINANCIAL : Hispanic community (from Spain) : 2 years research, Spanish language call centre, launch web-site, tapped bilingual agents in key cities to sell

GE product.

2. Social factors : - Reference group: A persons reference consists of all the group that have a direct (face to face) or indirect influence on his/her attitude

and behavior. There are 3 type of Reference group (a.) Membership group: Groups having a direct influence on person. Some membership groups are

primary group such as family, friend, neighbors, colleagues, etc. People also belongs to secondary group like religious, professional and trade unions etc. (b.) Aspirational groups: People are also influence by groups they do not belong & hopes to belong. (c.) Dissociative group: These are those whose values or behavior an individual rejects.

Family: The family is the imp. consumer buying orgn. in society and family members constitute the most influential primary reference group. Family

members influence buying decisions. In the traditional joint family grand

parents. Nuclear family husband & wife both. Children & teenagers are

targeted by internet.

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The Porvogue Website is targeted at the youth market.

A person participates in many groups Family, clubs, orgn. etc. The

persons position in each group can be defined in terms pf roles & status.

ROLES: A role consists of the activities a person is expected to perform.

STATUS: Each role carries a status.

People choose product that reflect & communicate their roles & actual status in

the society. For ex.-

Mercedes, BMW etc.

3. Personal factors : - A buyers decision also influence by personal

characteristics, following:

Age & stage in life cycle: People buy different goods and services over a life time. Marketers should also consider life events like marriage, childbirth, illness,

divorce, widowhood etc. as giving rise to new needs. Ex.-

BANK OF AMERICA (BOA) : Client manager : for help the persons help

Occupation & economic circumstances: Blue caller workers : Work clothe, work shoes, lunchboxes. President : Dress suit, air travel, country club membership.

Economic circumstances : Spendable income (level, stability, time pattern) , saving, assets, debts, borrowing power etc.

Personality & self-concept: Each person has personality characteristics that influence his or her buying behavior. Personality : Self confidence, dominance, sociability, autonomy, adaptability etc. Personality is a useful variable to analyzing

customer brand & choice. Self-concept: 1. Actual self-concept: - How one views oneself ? 2. Ideal self-concept: - How one would like to view oneself ? 3. Others self-concept: - How one thinks other see one?

40

Lifestyle & values: - Lifestyle : It is a persons pattern of living in the world as expressed in activities, interests & opinions.

People from the same subculture, social class & occupation may lead quite

different life style. Consumer decisions are also influenced by core values, the belief systems that underlie consumer attitudes & behaviors.

Key psychological process: -

Motivation: A motive is a need that is sufficient pressing to drive the person to act.

Three of the best known theories of human motivation: -

FREUDS Theory : - Sigmund Freud assumed that the psychological shaping

peoples behavior is largely unconscious and that a person cant fully understand

his or her own motivation. A technique is called laddering can be used to trace a

persons motivation from the stated instrumental ones to the more terminal ones.

Then the marketer can decide at what level to develop the message & appeal.

MASLOWS Theory : - Abraham Maslow sought to explain why people are

driven by particular need at particular time. Why does one person spend

considerable time & energy on personal safety? This theory helps marketers

understand how various products fit into the plans, goals & lives of consumers.

HERZBERGS Theory : - Fredrick Herzberg develop a two factor theory that tell between Dissatisfiers (factor that cause dissatisfaction) & Satisfier (factor that

cause satisfaction). The absence of Dissatisfiers is not enough; Satisfier must be present to motivate a purchase. Ex.-

A Computer without warranty is dissatisfier and with warranty is satisfier or

motivator.

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This theory has two implications. First, seller should do their best to avoid

dissatisfiers & Second, the sellers should identify the major satisfier or motivator of

purchase in the market & supply them.

Perception: A motivated person is ready to act. Perception is the process by which individual selects, organizes & interprets information inputs to create a

meaningful picture of the world. Perception not only depends on the physical

stimuli but also on the stimulis relation to the surrounding field and on conditions

within the individuals.

In marketing, perceptions are more imp. than the reality. It will affect

consumers actual behavior. It has three process :

Selective attention : It means that marketer have to work hard to attract the consumers notice. People like following types of stimuli :

1. That relate to a current need (Which thing want to buy that ads attract

consumer.)

2. That they anticipate (Radios in the computer stores.)

3. Whose deviation are large in the relation to the normal size of stimuli (5

Rs. off or 100 Rs. off)

Selective distortion : It is the tendency to interpret inf. in a way that will fit our preconceptions. It can work to the advantage of marketers with strong brand

when consumers distort neutral brand inf. to the it more positive.

Selective retention : People will fail to register much inf. to which they are exposed in memory but will tend to retain inf. that supports their attitudes &

beliefs Because of selective retention. It means we are like to remember

goods points about a product which we like & forgot good points about the

competitors.

42

43

Marketing stimuli -Product & services- Price -Distribution &Communicati-on

Other stimuli

-Economic-Tech.-Political- Cultural

Consumer Psychology

-Motivation-Perception-Learning-Memory

Consumer Characteristics

-Cultural-Social- Personal

Buying decision process-Problem recognition- Inf. search-Evaluation of alternatives-Purchase decision-Post purchase behavior

Purchase decision

-Product choice-Brand choice -Dealer choice-Purchase amt.-Purchase timing-Payment method

MODEL OF CONSUMER BEHAVIOR

Learning : Learning involves change in an individual behavior arising from experience. Learning is produce through the interplay of drives, cues &

reinforcement.

A drive is a strong internal stimulus impelling action. Cues are minor stimuli that determine when, where & how a person responds. For Ex.-

*Dell computers : computer good : printer also good (Hypothetical thinking)

Learning theory teaches marketer that they can build demand for a product

by using motivating cues & providing +ve reinforcement.

Memory : Long term memory & Short term memory.

Memory process : 1. Encoding : It refers to that how & where inf. gets into memory Form contents and situations of the market or consumer. 2. Retrieval : It refers to how inf. gets out from the mind.

Buying decision process : It is a five stage model :

Five stage model of consumer buying process

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ProblemRecognition

Information search

Evaluation of alternatives

Purchase decision

Post purchase behavior

Problem recognition : The buying process starts from the problem recognition. The can be triggered by the internal or external stimuli. For ex.

A Londons Restaurant : HOT NOW : Sign that hot food everytime.

Marketers need to identify the circumstances that trigger a particular need by

gathering inf. from a no. of consumer.

Inf. search : - We can search the inf. from various path :

Personal : Family, Friends, neighbor etc.

Commercial : Advertising, Web-sites, Salesperson, Dealers, Display.

Public : Mass media, Consumer rating orgn.

Experimental : Handling, examining, using the product.

Evaluation of alternatives : No single process is used by all consumers or by one consumer in all buying situation.

Some basic concepts will help us understand consumer evaluation process :

First, the consumer is trying to satisfy need. Second, the consumer is looking for

certain benefits from the product solution & third one consumer sees each

product like a need satisfier.

Now the question is that what things reflect evaluation.

Beliefs & attitudes : Through experience & learning, people acquire beliefs & attitudes. These influence buying behavior. A belief is a thought that a

person hold about something. And an attitude is persons enduring favorable

45

or nonfavorable evaluation, emotion feeling, Action tendency towards some

action & idea.

Expectancy value model : Which brand consumer like he expect that the satisfaction of that particular brand which he/she like. for ex.

SONY Computer (like) : Purchase : Satisfy : again buy SONY product.

Purchase decision : In the decision making to purchase a product from market the consumer has five sub-decision : Brand. Dealer, Quantity, Timing & payment

method.

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Evaluation of alternatives

Purchase intention

Attitudes of others

Unanticipated situational factor

Purchase decision

Steps between evaluation of alternatives and a purchase decision

A consumers decision to modify, postpone, or avoid a purchase decision is

heavily influenced by risks, they are following :

Functional risk : The product does not perform up to expectation.

Physical Risk : The products negative affect on the consumers or others health.

Financial risk : The product is not worth the price which paid.

Social risk : The product results in embarrassment from others.

Psychological risk : The product affects the mental well-being of the user.

Time risk : The failure of the product in an opportunity cost of finding another satisfactory product. (The TATAs Lakhtakia car. )

Postpurchase behavior : After the purchase the consumer might experience about the marketing strategies. Marketing communication should supply beliefs

& evaluations that support the consumers choice & help him or her feel good

about the brand.

Postpurchase satisfaction : Satisfaction is a function of the closeness between expectation & the product performance.

Postpurchase action : It depends on the consumers satisfaction. If he/she

Postpurchase use & disposal : marketers should also monitor how buyers use & dispose of the product.

47

Hypothetical dole mental map

48

Colou-rful

Singles

Nutriti-on

Healthy

Fresh-ness

Pinea-pple

Escape Refres-hing

Useful

Innov-ative

Contem-porary

Female

Fruits

FunSunshi

-ne

Upbeat

DOLE

COMPANY PROFILE

49

Woodland Enterprises is a 2-in-one business that began as a home-based

catalog in 1985. At the time, Dawna gave up her elementary teaching career so

she could be home with her young son and new daughter.

Today the kids are finishing college and the business continues to grow, with

Dawn as the day-to-day manager and husband Jim handling catalog production

and web site design.

50

In Woodland Catalog we strive to feature the full range of items with the Smokey

Bear and Woodsy Owl emblems that can be bought and sold. Some items, called

"campaign materials" by the USDA Forest Service, are considered as "give-

aways" only and we are not allowed to sell those. They are available from ranger

stations and state forest offices.

Our catalog has grown from 8 pages and one color in 1985 to its current 56

pages in full color. We mail it nationally twice a year. Eventually the business

outgrew our house so we purchased a building on Main Street in Moscow in

1996. To take advantage of the building's storefront and off-street parking, a

small forest fire museum was created for visitors in 1997.

Walter, Dawn and Julianna. Husband Jim likes to be

behind instead of in front of the camera!

In 2002, we purchased an existing downtown business called Northwest

Showcase and moved it from its former location to our storefront. Northwest

Showcase features the work of about 70 of the finest local and regional artists

who are carefully selected based on the quality of their work and their

dependability as a supplier. We also carry some pertinent books and an

assortment of Moscow and idaho memorabilia.

Our customers appreciate the opportunity to buy high quality artist's products

year-round and many vacationers go out of their way to visit the home of the

world's largest assemblage of Smokey Bear items. We're open six days a week

and our friendly staff will be happy to see you! We even maintain a large supply

of local tourism information and Jim is our resident expert on Lewis and Clark

who passed this way in 1805 and 1806. Check out his book, Across the Snowy

Ranges - The Lewis & Clark Expedition in Idaho and Western Montana in our

shopping pages. And by all means, plan to stop in when in the Moscow area.

51

Woodland Enterprises

310 N Main St.

Moscow, ID 83843

Contact: Dawna Fazio, Manager smokey@smokeybeargifts.com

Telephone: 208/882-4767

Facsimile: 208/882-0373

HISTORY OF THE COMPANY

1960: Aero club started as a small manufacturing unit in Delhi. They were among the first to export shoes to the U.S.S.R

1962: They ventured into retailing with an outlet at a prime location in Delhi.

1972: They set up the first fully mechanized modern shoe factory in India (with German Machinery) to augment existing capacities, in view of the

growing export demand.

1992: The Company launched Woodland brand and acquired winter boot factory in Quebec, Canada to cater to the Canadian and U.S. Markets.

1994: Commissioned manufacturing plant for Reebok for export to U.S.A.

1997: Commissioned manufacturing unit for apparels, adding to the range of Woodland products.

2002: Woodland becomes a national leader in premium category shoes, apparels and accessories. Started sourcing operations from South East

52

Asian Countries. Opened offices in China and Hong Kong, facilitating the

heavy domestic demand for new products and development.

2007: Total No. of exclusive showrooms targeted to touch the two hundred mark.

Indian shoe market is one of the most dynamic markets in the world. Although

there are different valuations about the Indian Shoe Market. It is estimated to be

worth around Rs 11000 crores. The market is traditionally price driven and

dominated by the unorganized sector.

What does woodland stands for?

The answer is simple the spirit of adventure, of course. The advertising has been

created specifically to communicate this spirit to everyone. And to encourage

them to keep exploring and keep discovering. Woodland not only believes in

making the best quality products but also creating outstanding communication

ideas. Its no wonder then that Woodland advertisement have been widely

recognized in India and abroad. Woodland is an Indian Brand and they have

done it with Indian Footwear. In a market dominated by sports and leather shoes

Woodland created a category for itself. Woodland never wanted to be an ordinary

shoe so till now this brand is concentrating on the premium end (above Rs 1500

shoes) of 2000 crore casual shoe segment. Woodland targets the up market

segment and is positioning itself as a rugged high quality premium casual shoe. It

can be called as SUV of Indian shoes. The ads are catchy and tempting.

The logo of Woodland was a status symbol during the nineties. The brand is

excellent in quality and styling. The brand carefully presented itself as an outdoor

trekking kind of shoe which captured the imagination of Indian youth True to its

price, the brand delivered its promise on quality which ensured that the brand is

perceived as a value for money brand. Woodland has extended itself to

accessories and apparels. Earlier Woodland tried its hand in the formal shoe

category with the brand Woods but it did not make much impact in that market.

The careful branding has helped the brand to garner about 40% of the premium

casual shoe market. But this market is witnessing lots of competition with global

53

brands flexing its muscle in India. Woodland is a household brand with over 200

exclusive stores across the Indian Sub-continent in addition to a distribution

network covering over a thousand stores across the country.

FEATURES OF THE PRODUCT

Quality worth the money spent on :

Price of woodland shoes starts from Rs 1000 onwards. These shoes are very

beautifully designed and fashionable. These shoes are available for around Rs

1450 and the purchase is worth of quality.

Very trendy and fashionable:

If you are ready to spend around Rs 2,000/- or above Woodland offers

you a wide variety of trendy and fashionable shoes. You could be sure to acquire

stone & pearl worked sandals best suited to your occasion and kids shoes are

also available in different colures like red, velvety-brown, white, blue etc. but they

are priced high.

Long and durable:

54

Woodland shoes are really meant for longevity. They are classically

manufactured for the toughest meanders. Due to its longevity and durability

woodland shoes are preferred by those who dont believe in frequent changing of

shoes.

Padded Layers to provide comfort:

Woodland shoes also provide the customers with padded layers in the shoes in

order to provide much more comfort than other shoes.

Fabric lined for soothing experience:

In some of there models woodland shoes also provide fabric linings for soothing

experience to there customers. This is a unique feature of there shoes.

Incredible range:

Woodland shoes also provide incredible range of shoes to there customers so,

that they can have a variety of choice.

55

56

TYPES AND PRICE OF THE PRODUCT

Formal shoes:-

Woodland has a wide variety of formal shoes starting from Rs. 1445 onwards.

These shoes are light in weight, comfortable and attractive.

Price : 2495.00

Casual shoes:-

Woodlands casual shoes are more in demand among the youths. They provide

good quality, comfort and classic look to their customers. These shoes are

available for Rs.1145 onwards. Shoes are available in full size from 1 to 13.

ShopID :2742

Rs.2395

57

http://www.bigshoebazaar.com/showprod.php?prcd=2742&sp=http://www.bigshoebazaar.com/showprod.php?prcd=2742&sp=http://www.bigshoebazaar.com/showprod.php?prcd=2742&sp=http://www.bigshoebazaar.com/showprod.php?prcd=2742&sp=

Athletic shoes:-

These shoes are beautifully designed and they provide ankle coverage,

lightweight and durability to their customers. Shoes are available for Rs.1545

onwards.

ShopID :7738

Rs.2795

Velvette shoes:-

These shoes are more in demand by the ladies as these shoes are beautifully

designed with Velcro closure and elastic back. These shoes are available for Rs.

1645 onwards.

Price : 2850.00

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http://www.bigshoebazaar.com/showprod.php?prcd=7738&sp=http://www.bigshoebazaar.com/showprod.php?prcd=7738&sp=http://www.bigshoebazaar.com/showprod.php?prcd=7738&sp=http://www.bigshoebazaar.com/showprod.php?prcd=7738&sp=http://images.google.co.in/imgres?imgurl=http://foreveramber.typepad.com/photos/uncategorized/2008/02/08/shoes.jpg&imgrefurl=http://www.thefashionpolice.net/2008/02/&h=336&w=331&sz=13&hl=en&start=78&um=1&usg=__zL7l6Q9Lsdix_4fNBBgIkZEaxF8=&tbnid=U8mjBB3lxiQqDM:&tbnh=119&tbnw=117&prev=/images%3Fq%3DIMAGES%2BOF%2BWOODLAND%2BSHOES%26start%3D60%26ndsp%3D20%26um%3D1%26hl%3Den%26sa%3DN

Trekking shoes:-

Trekking shoes are the most known shoes in the market. These shoes have

excellent foot grip. They also provide good cushioning and deep treaded sole for

all terrains, dust, mud, ice, water. These shoes are available for Rs 1595

onwards

ShopID :3647

Rs.2695

Narrow edge shoes:-

Narrow edge shoes are very in now days. These are easy pointy shoes made out

of swed leather, which looks accurate at normal distance. They are not as difficult

to walk in as it looks. These shoes are available for Rs. 1945 onwards.

ShopID :7736 Rs.2795

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http://www.bigshoebazaar.com/showprod.php?prcd=7736&sp=http://www.bigshoebazaar.com/showprod.php?prcd=7736&sp=http://www.bigshoebazaar.com/showprod.php?prcd=3647&sp=

Sandals:-

These sandals are stylish in design with fantastic colours option, well padded

soles and great grip. The company uses smooth and exotic leather for making of

this shoe. They are available for Rs. 1495 onwards.

ShopID :6667

Rs.2195

Baby shoes:-

Woodland also has a good variety of baby shoes. They provide

Multi coloured kids shoes with attractive looks. These shoes are very

comfortable with a soft fabric lining sole. These shoes are available for Rs. 995

onwards.

RS: 1195.00

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http://www.bigshoebazaar.com/showprod.php?prcd=6667&sp=http://www.bigshoebazaar.com/showprod.php?prcd=6667&sp=http://www.bigshoebazaar.com/showprod.php?prcd=6667&sp=http://www.bigshoebazaar.com/showprod.php?prcd=6667&sp=

FUTURE PLAN OF THE COMPANY

WOODLAND SPENDING BIG TO EXPAND IN INDIA

They are planning to invest about Rs 10 crore (Rs 100 million) to set up three

new plants and to double there production capacity to 20000 shoes per day

in Rajasthan to cater to the increased demand,"

The company currently has a production capacity of 9000 pairs of shoes per day.

The new units, likely to be ready by 2008-end, would take its capacity to

10,000-12,000 pairs.

"They are well-placed to achieve a turnover of Rs 200 crore (Rs 2 billion) in the

current fiscal and are anticipating a top line of Rs 350 crore (Rs 3.5 billion)

in the next two years,"

The company plans to open 60 to 70 new retail stores by 2008 to strengthen its

presence in the country. The new stores would come up in metros and Tier-

I cities and would take the total number of exclusive Woodland stores to

195.

"About 50 per cent of the stores are owned by the company and 50 per cent are

based on the franchise model. They would follow the same model for there

new stores, where around 50 per cent of the stores would be owned by the

company,

The company is now planning to invest up to Rs 200 crore in the next 12 months

on their expansion plans.

They are aiming to open 75 more stores in the country. The plan is to also

enhance the manufacturing capacity to cash in on the ongoing retail boom.

They are also planning to import the latest technology in a big way to set up 100

percent robotics based automated plant.

61

The company is also considering strategic tie-ups and outsourcing work to some

partners in the southern states.

SERVICES PROVIDED TO THE CUSTOMERS

Warranty period:-

The Showrooms also offer warranty for the footwear ranging from 6

months to almost 1 years depending upon the shoes price.

After sales services:-

Woodland showroom also provides their customers with a satisfactory

after sales services. They give complementary gifts to the customers on a

specified purchase made by them. It includes shoe polish, shoe shiner,

belts and other accessories too.

Special discount offer:-

Woodland generally provides special discount offers to the customers

which mostly includes 12% discount on the purchase made. They also

give discounts on special occasions such as ganpati, diwali, dusshera.

Shoe mela:-

Woodland also conducts shoe mela at various cities where they sell there

shoes at discounted rate. They have conducted shoe mela at Hyderabad,

Chennai, Bangalore and many more.

Online purchase:-

Woodland also provides a very convenient facility of online purchasing to

their customers. Under this facility customers can purchase and pay online

through internet.

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INTERNATIONAL PERFORMANCE OF THE PRODUCT

The desire to explore does not have any boundaries. Adventure does not come

with any limits. Discovery does not have an end. These are as vast as the

greatness of the outdoors. And it is this belief that has been continuously driving.

Woodland forward in all its endeavors. It is this belief that has taken Woodland

beyond Indias borders and into the forefront of global outdoor products. And it is

these beliefs that will help Woodland push the frontiers of the style and quality to

bring you only the best. With a number of showrooms already opened and

opening in cities around the world, Woodland is truly becoming a global brand.

Now, without losing focus on its Indian customer, the company has once again

set its eyes back on the international market, this time through its powerful retail

brand Woodland. In the very near future, consumers around the world will be

able to buy Woodland products available in cities beyond the Indian Sub-

continent.

Following are the countries in which woodland brand have established their

market:-

Canada

Large winter boots factory in Quebec

Lasting / finishing in Quebec uses American lasts/ sole/ fitting marketing

in Canada.

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Specialty in winter boots and Woodland type casual shoes.

China & Hong Kong Sourcing operations from South East Asia

Europe Servicing the German, French, Italian markets and prominent brands and

wholesalers by the export wing of the group.

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AdidasIntroduction

Adidas is a German sports apparel manufacturer, part of the Adidas-Salomon Corporation. Adidas was named after its founder, Adolph ( Adi ) Das sler , who started producing shoes in the 1920s in Herzogenaurach near Nuremberg with

the help of his fellow friend Cody. It registered as Adidas AG on 18 August 1949. The company's clothing and shoe designs typically include three parallel stripes

of the same color, and the same motive is incorporated into Adidas' official logos.

Competitors

Rudolf Dassler, Adies brother, founded a rival company, PUMA the chief

competitors of Adidas are Puma and Nike. In August 2005, the company

announced that it had made a deal to acquire rival Reebok for $3.8 billion. The

acquisition would increase its market share in North America and allow it to

further compete with Nike. This will propel Adidas to the number two spot in the

foot apparel market behind Nike. Adidas' trademark saying is 'impossible is

nothing'.

Enhancement

In the 1980s, Adidas sneakers became popular amongst teenagers and young

men. The Adidas sneaker was popularized by the Run DMC song "My Adidas"

and became a huge fashion trend.

The Tapie affair the history of the company as presented by its official web site is

incomplete, perhaps because it is indirectly linked to financial scandals. After a

period of serious trouble following the death of Adolf Dassler's son Horst Dassler

in 1987, the company was bought in 1990 by Bernard Tapie, for 1.6 billion

French francs ($320 million), which Tapie borrowed. Tapie was at the time a

famous specialist of rescuing bankrupt companies, a business on which he built

his fortune.

Tapie decided to move production offshore to Asia. He also hired Madonna for

promotion.

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In 1992, Tapie was unable to pay the interest from his loan. He mandated the

Credit Lyonnais bank to sell Adidas, and the bank subsequently converted the

outstanding debt owed into equity of the enterprise, which was unusual for then-

current French banking practice. Apparently, the state-owned bank had tried to

get Tapie out of dire financial straits as a personal favor to Tapie, reportedly

because Tapie was a minister of Urban Affairs (ministre de la Ville) in the French

government at the time.

In February 1993, Credit Lyonnais sold Adidas to Robert Louis-Dreyfus, a friend

of Bernard Tapie (and cousin of Julia Louis-Dreyfus from the Seinfeld TV series),

for a much higher amount of money than what Tapie owed, 4.485 billion francs

rather than 2.85 billion. Forgetting why the bank actually bought Adidas, Tapie

later sued the bank, because he felt spoiled by the indirect sale.

Robert Louis-Dreyfus became the new CEO of the company. He is also the

president of the Olympique de Marseille football team, to which Tapie is closely

linked.

Tapie went bankrupt himself in 1994. He was the object of several lawsuits,

notably related to match fixing at the football club. He spent 6 months in La Sant

prison in Paris in 1997 after being sentenced to 18.

In 2005, French courts awarded Tapie a 135 million euro compensation (about

886 million francs).

Post-Tapie era

In 1997, Adidas AG acquired the Salomon Group, and its corporate name was

changed to Adidas-Salomon AG.

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A HAWK EYE VIEW

In 1998, Adidas sued the NCAA over their rules limiting the size and number of

commercial logos on team uniforms and apparel. Adidas withdrew the suit, and

the two groups established guidelines as to what three-stripe designs would be

considered uses of theAdidas AG

ADIDAS

Type Public

Founded 1949

Location Herzogenaurach, Germany

Key people Adolph Dassler, founderHerbert Hainer, CEORobin Stalker, CFOAndreas Gellner, Managing Director, India

Industry Textile

Products FootwearAccessories

Revenue $7.866 billion USD (2003)

Website www.adidas-group.com

In 2003, Adidas filed a lawsuit in British court challenging Fitness World Tracings

use of a two-stripe motif similar to Adidas's three stripes. The court ruled that

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despite the simplicity of the mark, Fitness World's use was infringing because the

public could establish a link between that use and Adidas's mark.

In 2005, Adidas introduced the Adidas 1, the first ever production shoe to utilize a

microprocessor. Dubbed by the company "The World's First Intelligent Shoe" it

features a microprocessor capable of performing 5 million calculations per

second that automatically adjusts the shoe's level of cushioning to suit its

environment. The shoe requires a small, user replaceable battery that lasts for

approximately 100 hours of running. It currently retails for $250 (USD). The latest

edition adidas 1.1 has been selling since Nov 2005. This is considered an

upgrade of the version 1, claiming to be better, faster and stronger.

Also in 2005, on May 2, Adidas told the public that they sold their partner

company Salomon Group for 485 mn Euros to Amer Sports of Finland.

In August 2005, Adidas declared its intention to buy Anglo-American rival

Reebok for US$ 3.8 billion. This takeover was completed in August 2005 and

meant that the company will now have closer business sales as those of Nike in

Northern America. The acquisition of Reebok will also allow Adidas to compete

with Nike worldwide. World Cup 1954When West Germany miraculously won the

soccer 1954 World Cup, their footwear was supplied by Adidas. These shoes

introduced a technological breakthrough: studs with screws. When the weather

was good and the pitch was hard, the shoes were equipped with short studs;

when it rained; longer studs were screwed on the bottom of the shoes. As the

final game against the highly-favored team from Hungary was played in heavy

rain, this gave the German players a firmer hold on the slippery pitch.

This anecdote was a plot device used in the successful German film, Das Wunder von Bern, which was a movie version of the 1954 World Cup.

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Official World Cup supplier Since the 1970 FIFA World Cup with the football

Telstar, Adidas has been the FIFA official match ball supplier for every FIFA

World Cup and designs the official match ball for every edition of the event.

Adidas factory outlet in Herzogenaurach , Germany Teams sponsored by adidas

Adidas sponsors major teams in a number of sports, especially football, rugby

and tennis. American college sports teams are also sponsored. (1993-2001):

Robert Louis-Dreyfus. He has been highly successful with managing the

company until 2001. His self-admitted secret was simply copying what Nike and

Reebok did.

"Adidas" is simply a combination of the founder's nickname (Adi) and the first

three letters of his last name (Dassler). This dispels the rumor that the letters are

an acronym for "all day I dream about sports," "all day I dream about soccer," or

more crudely "all day I dream about sex."

REEBOK

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Introduction:

Reebok is the world's third-largest maker of sneakers, athletic shoes and sports apparel. Goods are sold under the brands Reebok, Rockport and Greg

Norman Collection. Reebok is also the official outfitter of the NFL and has an

exclusive deal to supply NBA jerseys beginning this season.

Reebok announced in July it will merge with German sporting apparel company

adidas-Salomon in a deal valued at $3.8 billion. The merger is expected to be

completed by the first half of 2006 and will create the second-largest sporting

goods company behind Nike with $11 billion in revenues.

Adidas will maintain its corporate headquarters in Germany and its North

American headquarters in Portland, OR. Paul Fireman will remain as Chief

Executive Officer of Reebok International Ltd. and will continue to lead the

Reebok team. Reebok will continue to operate under its name and will retain its

headquarters in Canton, MA.

In fiscal 2004, Reebok had net income of $192.4 million and sales of $3.7 billion

Brief history:

Reebok's origins go back to 1895 when Joseph William Foster made running

shoes with spikes in them. He formed a company called J.W. Foster and Sons

which made shoes for top runners. The family-owned business made the shoes

for athletes in the 1924 Summer Olympics.

In 1958, two of the founder's grandsons started a companion company that came

to be known as Reebok, named for an African gazelle.

In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship,

spotted Reebok shoes at an international trade show. He negotiated for the

North American distribution license and introduced three running shoes in the

U.S. that year. At $60, they were the most expensive running shoes on the

market.

By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was

planned for the next year. In 1982, Reebok introduced the first athletic shoe

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designed especially for women; a shoe for a hot new fitness exercise called

aerobic dance. The shoe was called the Freestyle, and with it Reebok anticipated

and encouraged three major trends that transformed the athletic footwear

industry: the aerobic exercise movement, the influx of women into sports and

exercise and the acceptance of well-designed athletic footwear by adults for

street and casual wear

Reebok went public in 1985.

Benefits:

MEDICAL INSURANCE Employees who work at least 20 hours per week are

eligible to join our group medical plans after one month of employment. We

currently offer three health plans (depending on your geographical location) so

that you may choose the plan that best suits your needs. All of our plans have

prescription drug coverage.

DENTAL INSURANCE (For both New England and Non New England: Delta

Dental)

Employees who work at least 20 hours per week are eligible to join our group

dental plan after one month of employment. We currently offer two dental options

so that employees may choose the plan that best suits their needs.

GROUP LIFE INSURANCE & AD&D (Prudential)

Full-time employees. We currently offer $10,000, one times an employee's base

pay or two times an employee's base pay; supplemental life up to $300,000. The

maximum coverage for Life and AD&D are $500,000 each.

LONG-TERM DISABILITY (Prudential)

Full-time employees. Coverage begins on the 91st day of disability. We offer

three different levels of coverage - 50%, 60% and 70% of base earnings.

SHORT-TERM DISABILITY

Full-time employees. Coverage equals 100% of base earnings for up to 90 days.

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TRAVEL ACCIDENTAL DEATH & DISMEMBERMENT (American International

Group) Five times your annual salary to a maximum of $1,000,000. Coverage is

free.

REEBOK EMPLOYEE STOCK PURCHASE PLAN

All Employees with six months of service may elect to participate in the Reebok

Stock Purchase Plan. Employees may contribute between 2% and 10% of their

weekly earnings on an after-tax basis to buy stock at a special discount at the

end of an option period. Option periods begin on January 1 and July 1.

REEBOK SAVINGS AND PROFIT-SHARING RETIREMENT PLAN

All employees with one year of service (and over age 21) are eligible to

participate in the 401(k) plan. Under this plan, employees may contribute

between 1% and 80% o