5 ways to cut through the noise

AND get your customer’s attention

Creating personalised email content based on customer preferences

Small Business Evangelist, Constant Contact

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Tamsin Fox-Davies

tfox-davies@constantcontact.com

constantcontact.com

@tamsinfd

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What noise?

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It’s about your reader

Topics: What do they want to know?

Status: Are they ready to buy?

Habits: What do they respond to?

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Topics

Status

Habits

1: Cut down to the essentials

Try a super simple approach so readers

can take in your information in a

matter of seconds

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2: Employ great imagery

A picture tells a thousand words

Grab their attention with great photos

(use people or animals!)

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3: Use the same link x lots

By providing a link more than once you increase the chance

that skimmers will click through

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4: Use video

Videos create connection & tell a

story

Emails with videos get a 300% higher

conversion rate (Wistia)

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5: Follow up quickly

A fast follow up gives you credibility and

reinforces the customers decision to

work with you

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Bonus tip: Now, later or never

Who is it “from?”

What’s the “subject?”

When do you send your communication?

Three little words that rule your world

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SECONDS WORDS TODAY

Think outside the envelope

The only job of a subject line is to get your email opened

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