Low risk, high return marketing for startups by tamsin fox davies at guru program spring 2014
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Transcript of Low risk, high return marketing for startups by tamsin fox davies at guru program spring 2014
Halfmoon YogaHalfmoon Yoga
B•B•Q
Low Risk, High Returns
A marketing framework for startups
© 2014
Small Business Evangelist, Constant Contact
2
Tamsin Fox-Davies
ConstantContact.com/TamsinsTips
Facebook.com/SmallBizMarketingMentor
@TamsinFD
3
Grow with Constant Contact Get results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Offers & Promotions
Events & Registrations
Newsletters & Announcements
Feedback & Surveys
Marketing You have an advantage You can be your authentic self
5
marketing
Marketing
At its core, marketing is about eliciting a physical and measureable
response
6
Marketing
Marketing has changed.
Find
Marketing then. Marketing now.
Convert
Keep
7
Marketing
Engagement is the new word of mouth
8
Marketing
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!” EXPERIENCE
9
4 Pillars
Getting found & discoverability
Engage & nurture
relationships
Campaigns that drive action
Analytics & making
decisions
10
4 Pillars
Getting found & discoverability
Engage & nurture
relationships
Campaigns that drive action
Analytics & making
decisions
Mobile
Search & SEO
Social
Listings
11
4 Pillars
Getting found & discoverability
Engage & nurture
relationships
Campaigns that drive action
Analytics & making
decisions
Engagement marketing
List growth & management
Loyalty
Permission non-SPAM best practices
THANK�YOU
BonusOf fer !
Mobile
Search & SEO
Social
Listings
Engagement marketing
List growth & management
Loyalty
Permission CAN-SPAM compliance
THANK�YOU
BonusOf fer !
12
4 Pillars
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Getting found & discoverability
Engage & nurture
relationships
Campaigns that drive action
Analytics & making
decisions
Mobile
Search & SEO
Social
Listings
Results & reporting
Analytics – “so what?”
Adjustment and iteration
Hypothesis testing
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Engagement marketing
List growth & management
Loyalty
Permission CAN-SPAM compliance
THANK�YOU
BonusOf fer !
13
4 Pillars
Getting Found & Discoverability
Engage & Nurture
Relationships
Campaigns That Drive Action
Analytics & Making
Decisions
?
Mobile
Search & SEO
Social
Listings
14
4 Pillars
Getting Found & Discoverability
Engage & Nurture
Relationships
Campaigns That Drive Action
Analytics & Making
Decisions
Newsletters & Announcements
Feedback & Surveys
Offers & Promotions
Events & Registration
Engagement marketing
List growth & management
Loyalty
Permission non-SPAM best practices
THANK�YOU
BonusOf fer !
Results & reporting
Analytics – “so what?”
Adjustment and iteration
Hypothesis testing ?
Mobile
Search & SEO
Social
Listings
15
Next steps
Start where you are And where your customers and relationships are.
SAVE!
Halfmoon YogaHalfmoon Yoga
B•B•Q
Get started today…
www.ConstantContact.com
60-day free trial
Want more help?
www.ConstantContact.com/TamsinsTips
Get my tips & resources…
© 2014