5  Snapshots  of  Inspiring  Content  Marke4ng  

   

PURINA’S  PETCENTRIC  website    is  designed  to  be  the  ul:mate  des:na:on  for  pet  lovers  either  considering  pet  ownership  or  who  currently  own  pets.  The  Petcentric  team  turned  to  Skyword  for  inspiring,  informa:ve,  and  just  plain  funny  stories  about  pets  to  share  among  its  community.  In  6  months,  social  shares  to  Skyword-­‐created  content  increased  149  percent.  

one  

two      

Traveling  to  the  Caribbean?  Then  make  your  first  stop  the  Priceless-­‐Caribbean  website.  Part  of  MasterCard’s  Love  This  City  campaign,  Priceless  Caribbean  is  a  collec:on  of  stories  about  shopping,  dining,  bucket-­‐list  adventures,  and  other  priceless  gems  of  the  Caribbean.  Skyword's  content  marke:ng  soQware,  editors  and  freelance  writers  help  bring  these  experiences  to  life.    

three      

RSA  Conference  helps  drive  the  informa:on  security  agenda    worldwide  with  annual  industry  events  and  ongoing  thought  leadership.    As  the  world  becomes  more  interconnected  and  the  threat  landscape  more  complex,  RSA  Conference  plays  an  integral  role  in  informing  and  educa:ng  IT  professionals  throughout  the  world.  With  Skyword,  RSA  Conference  spreads  the  word  with  industry  influencers  who  share  insight  and  trends  in  informa:on  security  through  a  sustainable  and  measurable  process.    

four      

The  Na:onal  Center  for  Middle  Market  (NCMM)  exists  for  a  single  purpose:  to  be  the  foremost  expert  and  resource  for  the  middle  market  economy.  A  partnership  between  GE  Capital  and  The  Ohio  State  University's  Fisher  College  of  Business,  NCMM  helps  decision  makers  grapple  with  everyday  issues  that  affect  their  middle  market  businesses.  With  Skyword's  soQware,  editors,  and  custom-­‐recruited    writers,  NCMM  reaches  middle-­‐market  CEO's  when  they  seek  informa:on  on  issues  such  as  technology  trends,  talent  recruitment  and  reten:on,  globaliza:on,  and  work/life  balance.    

five      

Wondering  what's  the  right  age  to  get  your  kid  a  phone?  Or  maybe,  you're  looking  for  the  latest  food  or  brain  training  app.  Well  if  you  are,  chances  are  you  can  get  your  answer  from  Gazelle  –  the  na:on's  leading  consumer  electronics  trade-­‐in  site.  Skyword  helps  Gazelle  introduce  its  service  to  millions  of  consumers  by  being  a  trusted  resource  for  informa:on  on  mobile  devices,  applica:ons,    accessories,  and  all  sorts  of  consumer  electronics.        

For  More  Great  Content  Marke:ng  Snapshots    www.skyword.com/successstories