5 SEO Trends That You Must Know To Stay

Ahead In The Competition

SEO is the process of maximizing the number of visitors to a particular website by

ensuring that the site appears high in the list of results returned by a search engine.

Search Engine Optimization is all about making the task of search engine crawlers easier.

One way to do this is by knowing how search engines are changing and then adjusting your strategy accordingly to remain afloat.

Doing so will always help you ensure that you are always one step ahead of your competitors.

SEO

LATEST TRENDS

Artificial Intelligence Impacting SEO

Rise Of Accelerated Mobile Pages (AMPs’)

Emergence Of Dense Content

Content Marketing

User Experience Optimization

The SEO industry is forever catching up with search engine updates. You should, therefore, keep a watch on these trends to stay ahead in the game.

• RankBrain is Google’s name for its innovative, machine-learning artificial intelligence algorithm that’s used to process search results.

• It’s officially been named Google’s third-most important ranking factor.

• This algorithm uses machine learning — a computer’s ability to teach itself and improve without human input.

ARTIFICIAL INTELLIGENCE is Rapidly Changing the Face of SEO

Search Engine Optimization on Google is evolving faster than ever before and you must change your strategy to accommodate progressively smart machine intelligence that seeks integrity.

Research content topics

thoroughly

Apply semantic keyword

strategies.

Produce thought-provoking content.

Distribute your content heavily

across all media.

Ensure your website is easy

to navigate.

RISE OF ACCELERATED MOBILE PAGES

Google has already revealed that mobile speed and usability are primary indexing metrics and this will only become increasingly prevalent as more people use mobile devices for search.

According to studies, up to 60 percent of Google searches now happen via mobile. You no longer can afford to ignore mobile users.

Accelerated Mobile Pages aim to dramatically improve the performance of the mobile web; therefore, they are quick to load and demand a set of technical criteria that websites need to follow to make adjustments for increase in speed.

Note- This link is just to review

https://sumo.com/stories/mobile-seo-google-2017

In 2017, Google is getting serious about the mobile experience. Here’s what I mean. Google wants you to easily navigate the content you’re looking for on your mobile device. If things take much time to load on your phone or don’t show up at all, that’s a bad experience. Google doesn’t want you to have a bad experience.

This means they’re going to penalize sites that don’t offer a great mobile experience. And since over 90% of clicks happen on the first page of a search result, living on page two will result in a scenario wherein you will technically exist, but no one will ever visit you.To resolve this, Accelerated Mobile Pages are again the best option. They will not just improve the mobile experience but also give double plus in SEO; consequently, you will enjoy a higher rank in SERPs.

SEO Benefits

Implementing Accelerated Mobile Pages on your site will not only create a better mobile experience, it will also have the potential to increase the overall visibility and SEO value of your site.

Click-Through

Rate Increases 

Mobile Page Speed 

Increases

Increases Impressions

& Engagement 

Google’s Ranking Factor

Benefits of AMPs in SEO

Tips to Optimize Accelerated Mobile Pages

• Ensure that you have set AMPs correctly with the correct HTML and Javascript formats.

• Validate and configure analytics (AMPs require unique analytics tag).

• Make sure that you are creating engaging Titles and Headlines that include call to action and encourage clicks.

• Avoid Keyword Stuffing.

• Optimize your article’s featured images that will appear in AMP results.

ROI from content remains one of the biggest struggles for marketers. Usually this happens because marketers create content without defining proper business goals or objectives other than creating more content to generate more traffic and engagement, which reduces readers’ interest.

CONTENT MARKETING

SEO + Content = Better Together

Organic TrafficLeadsSocial

EngagementAll Traffic

Time on SiteRevenue

Transactions

Top 7 Metrics for Successful Content

While organic traffic was the favorite of marketers in this survey, it wasn’t the only metric. The full list comprises:

EMERGENCE OF DENSE CONTENTContent density refers to the ratio between the content on a page to the size of that page. Pages with higher content density tend to fare better in Search Engine rankings.

• Providing right keywords and easy-to-read paragraphs helps websites rank higher.

• The better the ranking, the higher a website will appear in a search result listing.

• The longer a user takes to locate and understand a piece of content, the less usable your web page will be.

Here's more on this:

USER EXPERIENCE

Google favors sites that are properly optimized for mobile devices, that load quickly, and where it’s clear that users are enjoying their experience.

People now expect websites to load instantaneously and they want them to be more easily navigable than say the back of one's own hand.

Taking a Consultative Approach to Improve

User Experience

Making It Social

Tips to Improve User Experience

Determining Calls to Action

Testing and

Monitoring

Implementing

Responsive Web Design

Trying Good Old-Fashioned

Testing

Avoiding Overwhelming Users With Data Entry

Educating Consumers

Using Customer Surveys

Thank You

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