5 Quick Ways To Grow Your Business
-
Upload
client-cloning-systems -
Category
Documents
-
view
271 -
download
3
description
Transcript of 5 Quick Ways To Grow Your Business
5 Quick Ways to Grow Your
Business -- Fast!Kevin Donlin
Client Cloning Systems .com
#1Sell More to Current
Clients
How? Upsell: “Would you like the
upgrade option?” Cross-sell: “What else can I
help you with?” Special promotions: “We’re
having a closed-door sale….”
Why Listen to This Guy?
Marketing online since 1994 Webmaster for FedEx.com
(1995-1998) Copywriter -- sales letters, web
pages, print ads -- since 1998 Author: “21 Quick Ways to
Get More Clients” (2011)
#2Funnel VisionThanks Jay Abraham!
Drive-Thru – 1948 (City Center Bank – 1928)
Filet-O-Fish – 1962 (Catholic Church – 33 A.D.)
Chuck E. Cheese – 1977 (Atari – 1972)
How? Borrow ideas from other industries: automotive to zoos media: mail, web, radio, TV markets: cities, countries…
centuries
#3Amazon
Focus Group
“How to Plan for Retirement While Living Better Now”
“Plan for Tomorrow. Live Better Today.”
“How to Eliminate Debt -- Even if You’re Living
Paycheck to Paycheck”
Why? Language for ads, web pages Hot buttons to push Objections to overcome Ideas for new product, services
#4Thank-You Marketing
Why?It can pay you back $399 for
every $1 you spend …
Case Study Sarah Siewert, from Chicago, bought
a $400 purse in Dec. 2010 2 weeks later, got a thank-you note Bought another $400 purse Cost of thank-you note + postage: $1 Revenue from second sale: $400 ROI: 399 to 1
Why? Easy! No thinking involved! Invisible to competitors Opposite of impersonal service
How?Write and mail a thank-you note
after every:1. Sale2. Referral
#5Force
Multipliers
What?What is your marketing force
multiplier? phone call thank-you note meeting
How can you do more of it?
5 Quick Ways to Grow Your Business – Fast!
1. Sell More to Current Clients2. Funnel Vision3. Amazon Focus Group 4. Thank-You Marketing5. Force Multipliers
Thank You!Grab Your FREE Excerpt from
my New Book at:ClientCloningSystems.com/slideshare