25 Ways to Grow Your Weekly Newspaper's Circulation
-
Upload
texas-center-for-community-journalism-at-tcu -
Category
Education
-
view
16.535 -
download
3
description
Transcript of 25 Ways to Grow Your Weekly Newspaper's Circulation
![Page 1: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/1.jpg)
Top 25 Ways to Grow Circulation for the Community Newspaper
![Page 2: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/2.jpg)
![Page 3: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/3.jpg)
1. Single Copy is still the easiest button to push to get
immediate gains at lowest cost
![Page 4: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/4.jpg)
Single Copy Sales Reach the needed Non-Subscribing/ Occasional Reader
![Page 5: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/5.jpg)
Location… Location… Location…
![Page 6: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/6.jpg)
Inside more Retail Stores
![Page 7: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/7.jpg)
(MORI Research for NAA’s 2006 Single Copy Buyers Study)
![Page 8: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/8.jpg)
Single Copy buying is a habit
![Page 9: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/9.jpg)
The value of newspaper sales to retailers…
Newspaper buyers
(MORI Research for NAA’s 2006 Single Copy Buyers Study)
![Page 10: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/10.jpg)
Create Retail Partnerships
![Page 11: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/11.jpg)
![Page 12: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/12.jpg)
BEST PRACTICES
& SUCCESS STORIES
![Page 13: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/13.jpg)
+434
![Page 14: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/14.jpg)
![Page 15: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/15.jpg)
+237
![Page 16: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/16.jpg)
+109
![Page 17: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/17.jpg)
+184
![Page 18: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/18.jpg)
+107
![Page 19: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/19.jpg)
+133
![Page 20: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/20.jpg)
+138
![Page 21: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/21.jpg)
![Page 22: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/22.jpg)
Single-copy outlet expansion Manager Dale Bowen of
the Chiefland (FL)Citizen purchased 25 used racks
and placed 15 at his 4,027 weekly newspaper
Outlet target • 7 per 1,000 HH
• 1 per every 150 HH
![Page 23: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/23.jpg)
Williston FL Manager Kathy Richardson deployed 10 more
racks. Added to 24 retail outlets, they
now have 6 per 1,000 HH.
![Page 24: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/24.jpg)
George Jacobs, Cynthiana KY publisher, purchased 22 racks for deployment at 4 regional papers and Cynthiana Democrat, 5,652 weekly
![Page 25: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/25.jpg)
Get Inside Wal-Mart
Alan Place, manager of Sumter County Times,
5,323 weekly, got 9 check-out rack locations
inside the Bushnell FL Wal-Mart selling about 130
copies per week
www.thenexxusgroup.com
![Page 26: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/26.jpg)
![Page 27: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/27.jpg)
Ryan Bramlett, New Albany Gazette manager, got the paper out earlier and papers on the street earlier. Single sales were up 754 at this 4,932 twice-weekly
Get on sale earlier
![Page 28: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/28.jpg)
We need to “harvest” more single copy buyers to the subscriber side
![Page 29: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/29.jpg)
2. Run single copy inserts
on regular basis
The Kentucky Standard in historic Bardstown KY
earned 73 starts from this Friday the 13th flyer
![Page 30: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/30.jpg)
CKNJ’s Crystal Anderson drew 57 new and 152 renewals from one issue of the newspaper and two of the shopper for this 6,735 twice-weekly
![Page 31: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/31.jpg)
One-Day Sales
![Page 32: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/32.jpg)
Chiefland Citizen’s One Day Sale brought in 93
new and renewal subscriptions
![Page 33: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/33.jpg)
Galax Gazette One Day ‘After Thanksgiving Sale’ sold 24 new starts for this 8,263 Galax VA tri-weekly
![Page 34: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/34.jpg)
Frequency of inserts…
![Page 35: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/35.jpg)
3. Improve your news product
Williston FL Editor Kathy Richardson’s news
improvements have been accompanied by growth
![Page 36: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/36.jpg)
Editor Julie Satterly has joined a circulation growth team
at The Oldham Era, LaGrange, KY
![Page 37: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/37.jpg)
Brunswick Editor Ben Carlson is promoting news
of interest to summer residents on page 1
of 17,000 NC weekly
![Page 38: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/38.jpg)
Key Steps…
![Page 39: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/39.jpg)
![Page 40: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/40.jpg)
![Page 41: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/41.jpg)
Promote SmartSource and Valassis coupon packages
The Record promotes per-issue coupon value in the page 1 ear
![Page 42: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/42.jpg)
SmartSource Coupons
![Page 43: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/43.jpg)
Casey County News, 5,469 Liberty KY weekly, drew 23 new subs and 9 requested samples from this full-page promotion
based on ½ the value of the coupons in that issue
![Page 44: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/44.jpg)
Creative Ad Campaign
![Page 45: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/45.jpg)
![Page 46: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/46.jpg)
![Page 47: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/47.jpg)
![Page 48: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/48.jpg)
5. Devote more time to growth
Susan Collins, circulation manager and general factotum
at The Spencer Magnet, Taylorsville KY weekly grew 197 in one year
![Page 49: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/49.jpg)
Laura Satterly worked as a part-time circulation sales manager for The Kentucky Standard who gained entry to Wal-Mart inside single sales for this 9,380 tri-weekly
Two of Laura’s promotions…
![Page 50: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/50.jpg)
14 starts came from one-day sale flyer for “National
Pamper Yourself Day”
33 starts from Anniversary Sale in Sun. single copy and Wed. non-subscriber shopper
![Page 51: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/51.jpg)
6. Offer Targeted Premiums
Perry County News, Tell City, IN twice-weekly sold 31new with
this America’s Best Recipes cookbook premium.
![Page 52: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/52.jpg)
7. Boost Web Starts
(Pop-Up Box)
![Page 53: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/53.jpg)
![Page 54: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/54.jpg)
Pop-under box sold 18 month; 10 average in quarter
![Page 55: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/55.jpg)
“Must-haves” to generate more subscription offers from web sites:
![Page 56: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/56.jpg)
Web Site Single Sales Promo Pick up your copy of The Cynthiana Democrat at these racks and dealer locations: CITY LOCATIONS Ken's NewMarket Ken's Discount Tobacco Shop Kentucky Motors MSP Market (Shell Food Mart) Eastside Pharmacy Thrift Food Mart Yellow Rose First Stop Rite-Aid Save-A-Lot Fast Max Sunstar Entertainment Speedway
![Page 57: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/57.jpg)
8. E-mail Alerts
![Page 58: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/58.jpg)
9. Promote in other media
Tom McDonald and Amanda Pacheco teamed up on this radio spot promoting Las Vegas (NM) Optic improvements and subscriptions with additional 10% discount for citing radio ad. 34 new subscribers cited the spot when subscribing.
![Page 59: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/59.jpg)
Judy Underwood, Morgan County News, Wartburg
TN 5,084 weekly, provides news briefs on the radio in return for promotional
copy. Circulation is up 152 copies, 3.3%.
![Page 60: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/60.jpg)
Meghan Murphy, Clear Creek (CO) Courant editor, records weekly radio spots on the local station, listing
single copy outlets
![Page 61: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/61.jpg)
10. Direct Mail non-subscribers
Stephanie Hornback, manager of The Record,
Leitchfield KY, oversaw direct mail to non-subscribing
households, gaining 734 new starts this year
![Page 62: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/62.jpg)
The Pioneer News, Shepherdsville KY, 8,200 twice-weekly
mailed this continuous form outbound/return
envelope and sold 553 new subs at a 4.9%
return on pieces mailed
See www.bwpress.com
![Page 63: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/63.jpg)
Chester SC, News & Reporter, got 65 restarts (16.5% return) from this mailing to 393 former subscribers of the 6,600 twice-weekly
![Page 64: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/64.jpg)
‘We Want You’ Flyer
![Page 65: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/65.jpg)
![Page 66: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/66.jpg)
![Page 67: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/67.jpg)
Improve Direct Mail
![Page 68: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/68.jpg)
11. Sample non-subscribers
The Williamson County Sun, Georgetown TX, sold 280 new for 9.3% return from 3,000 samples and multiple contact options
![Page 69: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/69.jpg)
Letter from publisher with coupon
House Ad
Mail-back card
![Page 70: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/70.jpg)
12. Friday the 13th Specials
![Page 71: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/71.jpg)
New Albany Gazette
![Page 72: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/72.jpg)
The LaRue County Herald News
![Page 73: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/73.jpg)
Roane County News
![Page 74: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/74.jpg)
New Year’s Special
![Page 75: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/75.jpg)
13. Telemarket Past Subscribers Citrus County Chronicle sales +708 in 2004
2,379 orders, 39% prepaid by credit card
![Page 76: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/76.jpg)
14. New Mover Calls & Mailings
![Page 77: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/77.jpg)
Henry County Local County Guide Introductory Offer
![Page 78: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/78.jpg)
![Page 79: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/79.jpg)
![Page 80: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/80.jpg)
15. Bulk Subscriptions
![Page 81: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/81.jpg)
16. Requested Sample Card Program
![Page 82: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/82.jpg)
17. Bill stuffers/calls to retail, classified ad customers
![Page 83: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/83.jpg)
18. Emphasize Retention
![Page 84: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/84.jpg)
19. Stop-Saver Calls
Alison Hash of the Galax Gazette
![Page 85: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/85.jpg)
20. Shopper Ads
![Page 86: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/86.jpg)
21. Kiosk Sales
![Page 87: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/87.jpg)
Susan Rowell, Publisher of The Lancaster (SC) News, authorized funding of a kiosk program that has produced 620 new paid starts in four months
![Page 88: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/88.jpg)
The Sentinel-News Valentine’s Day Kiosk
![Page 89: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/89.jpg)
![Page 90: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/90.jpg)
![Page 91: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/91.jpg)
22. Carrier Sales Promotions
![Page 92: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/92.jpg)
Chris Lopez sold 171 new starts in 11 months
to win Carrier of the Month 4 out of 6 months
![Page 93: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/93.jpg)
Amy Zetina, new receptionist at The
News-Enterprise, sold 70 paid starts in 2 months by asking
customers who called or came into the office
23. Front Office Sales
![Page 94: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/94.jpg)
24. Group Fund-raiser Sales
![Page 95: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/95.jpg)
25. Outreach for Literacy
NIE, adult literacy programs use newspapers to teach
![Page 96: 25 Ways to Grow Your Weekly Newspaper's Circulation](https://reader037.fdocuments.net/reader037/viewer/2022110119/5556cdbed8b42abb428b5575/html5/thumbnails/96.jpg)
To say goodbye we bring you Newsy, The News-Enterprise mascot, shown here with their NIE logo
Bye-Bye