5 Neuroscience Nuggets to drive compliance
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Transcript of 5 Neuroscience Nuggets to drive compliance
5 Neuroscience Nuggets to Drive Compliance
Who are we?
Stella Collinswww.stellarlearning.co.uk@stellacollins
Beth Curlwww.hyproformance.com@bethcurl
www.pocketbook.co.uk @manapocketbooks
The challenges Can’t pay attention
boring
What does this mean to me?
This looks complicatedWhat’s important?
English isn’t my first language
Wave if you:Enforce compliance
Have to complyHave failed to comply
Right hand Read compliance
information
Left hand Write compliance
information
Take noticeUnderstand
&Take action
Limbic
Brain stem
Cortex
Emotion sticksAmygdala – limbic systemDopamine
Make it simpleWorking memoryDorsolateral Prefrontal Cortex
The first and most important rule of woodworking is to wear appropriate safety equipment. While hearing protection is necessary for some very noisy tools such as routers and surface planers, and latexgloves may be necessary when applying finishes, there is no time in the wood shop that you should be without your safety glasses. Put them on when you enter the shop, and don't take them off until you leave. Your eyesight is too important to take chances.
Pictures tell a 1000 words
Active images save livesJournal of Consumer Research 2015Visual Cortex
Outcome focusBrian Earp – Yale University 2010
95% of our patients turn up 5 minutes before their appointments
Highlight compliant behavioursPrinciple of social proofNHS Bedfordshire Study 2013
Top TipsInclude emotionMake it simpleUse active imagesFocus on outcomeHighlight compliant behaviour
For more ideas about using neuroscience at work come and talk to us atManagement Pocketbooks Today – until 2:30Tomorrow – from 2-3
Connect with uswww.stellarlearning.co.uk@stellacollinsandwww.hyproformance.com@bethcurl
www.pocketbook.co.uk @manapocketbooks