5 Major Benefits of Airplane Advertising
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Transcript of 5 Major Benefits of Airplane Advertising
1. Cost Effectiveness• When a
company set up their budget, their utmost
effort is to keep the advertising
cost to minimum while getting
maximum benefits from it.
It is surprising that the people setting up
the budget usually overlook the most
cost-effective approach for
marketing; aerial advertising. This approach is very inexpensive as
compared to other modes of advertising.
The approximate cost is 50 cents per thousand prospects clearly a lot cheaper than any other
advertising method. For a TV commercial you may have to pay tens of thousands of dollars whereas an airplane can present the same ad to a large number
of people at a much cheaper cost.
2. High Recall Value
On average each viewer gets over 17 seconds of read time, and
as the plane flies again and
again the message will be surely delivered to the viewers
without problems.
The recall value of airplane advertising is many times higher than any other marketing
approach. According to surveys nearly ninety percent of the people remember the
airplane banner after 30 minutes it had passed.
Almost eighty percent
remembered what was
being advertised and nearly seventy percent could remember at least the half
message.
3. A Novel Approach• Airplane advertising
is surely a novel and civilized approach. People have the
instinct to look at the airplane after
hearing its buzzing sound and your
aerial banner will convey to them your message in a catchy
style.
Moreover people regard
aerial marketing
as a welcome
distraction and
entertaining.
The reason why that this approach is not intrusive like placing flyers in
someone's home or car, or continuing running commercial
throughout your favorite TV show.
4. High Consumers' Responses• Surveys have revealed
that aerial ads were responsible for 20% more responses to a typical ad campaign.
When people see something new they are forced by their instinct to discover
more about it.
So, when they see your brand on the airplane banner they will may
purchase your product the next time they visit
a store or at least explore it. The example of The State of Maine Lottery clearly shows
the high consumer response.
Diverse mediums were used for lottery's ad campaign; including the traditional media and aerial advertising; only 6% of the budget was allocated to airplane marketing. In a survey later on, nearly 70% of the people were asked how they came to know about the launching of this lottery and 18.3% of
them said they came to know about the lottery via aerial ads.
5. Simple Approach - Suitable For Every Business
• The airplane banner does not give much detail
about the business but it is
simple and precise, conveying
the exact message to the
consumers.
As aerial advertising allows you to hit the
specific area or market, it is suitable for business of any nature and any size i.e. you can launch a
campaign in a specific market or all the major markets of
US.
Whether you are launching a new product, planning to makeover the image of your brand or trying to get
the attraction of maximum audience in an inexpensive way; aerial advertising is a great option.
SourceAddress: ARNOLD AERIAL ADVERTISING INC. New
York Headquarters. 48 Wall Street, 11th Floor, New York, NY, 10005.
• Phone: (212) 696 – 4717• Fax: (877) 864 – 9182
• Toll Free: (800) 311 – 9130• Email: [email protected]
• Website: www.arnoldaerial.com