5 B2B Online Marketing Mistakes You Don't Know You Are Making
-
Upload
vladimir-blagojevic -
Category
Business
-
view
594 -
download
0
description
Transcript of 5 B2B Online Marketing Mistakes You Don't Know You Are Making
B2B Online marketing Mistakes You Don’t Know You Are Making 5
If you are not online you are simply not found
84%
of B2B buyers start their research online
Source: The State of Demand Genera3on (by Salesforce)
Yet, things work differently In b2b
Do you also Make these common mistakes?
Failing to Attract The Right Prospects
Sadly, most of your prospects are not ready to buy
3 3% Buying Now 6-7% Open to It
30% think that they are not interested
30% not thinking
30% not interested
Chet Holmes
SPECIFIC NICHE O/en, you are active in a
with special2ed, compl4 solutions
Sometimes unknown product categories
Your pr5pects may simply be
unaware Of the t6e of service you are offering
The Informational Website
we8ite
newsletters
social networks
Most companies spread information about
themselves and their services via:
Only relevant for
small number of prospects 95e aware of the t6e of service you offer and the terminology you use to describe it.
example For
Searching for Search volume
web conferencing tools 260 tools for online
meetings 0
teleworking 5400
working from home 40500
team collaboration 1300
online collaboration 2400
sales meeting 1000
We live in an
Over-communicated society
People are used to
ignore commercial messages
On average you have
8 seconds to grab the attention of your pr5pects
Attention Capturing Landing Pages
Failing to Follow Up
Source: The National Sales Executive Association
9is is how many times you need to follow up!
Sales professionals follow up on average
only three times
Source: The National Sales Executive Association
You don’t have the time
Can (parts of) this
Be automated? 9e answer is: yes. Coming right up
Pitching Too Early
Do you Pitch When you meet someone for the first time
them your service?
People being sold to hate
79% Of marketing leads never convert into sales. Lack of lead nurturing is the common cause !
Lead nurturing Answer:
Source: Marketing Sherpa!
Companies that 4cel at
lead nurturing
50%
Source: Forrester Research
more sales-ready leads at
30%
less c5t
generate
Not building a Growth Engine
Sales is not a dark art accessible to a few selected individuals
There is a lot of structure in sales. In fact, it can be engineered.
There is a lot of structure. In fact, it can be engineered
Growth engine It’s like building a
attract the right pr5pects even if they are not ready to buy
capture leads & get their permission to market to them
nurture your leads until they are ready to buy
1
2
3
score leads to know when they are ready for the n4t step 4
$€£ Use METRICS for CAC, LTV and conversion 5
FREE COURSE: 5 VIDEOS ON HOW TO BUILD THE GROWTH ENGINE FOR YOUR COMPANY
Check it out here: j.mp/GrowthTurbine