10 Banner Ad Design Mistakes You Don't Want to Make

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10 Banner Ad Design Mistakes You Don’tWant to Make

These 10 tips will help you avoid being one of those companies with badly-designed banner ads.

This isn’t just a matter of personal taste: when your banner ads look bad, your whole company looks bad. With bad banner ads, your ad campaign may actually be hurting your company’s reputation!

Follow these tips to make sure your banner ad campaign is helping your company build a positive reputation that attracts & keeps customers.

Tip 1: Don’t use too much text

Keep it short.

Bad Good

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Tip 2: Use clear, simple text

Make sure your ad can be quickly understood. Pick a simple message and focus on it. If you need to advertise multiple messages, use multiple ads.

Unclear Clear



Tip 3: Is your logo readable?

Logos are an important part of building your brand. But a bad logo can hinder your efforts to build awareness.

Bad logo:-Too small

-Illegible

-Unclear

Good logo:-Large

-Legible

-Easy to tell what company does



Tip 4: Use professional photos

If you don’t have professional photos, buy stock photos at sites like www.istockphoto.com.

Bad photo:Looks like a cell phone snapshot.

Good photo:Professional photo of flowers.


http://www.istockphoto.com/

http://www.istockphoto.com/


Tip 5: Pay attention to design quality

Unprofessional banner ads make your whole company look unprofessional. Design quality is important.

Which one of these companies would you be more likely to order food from?

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Tip 6: Use a clear call-to-action

You need to tell your viewers what you want them to do. The ad on the left does not tell viewers what to do. The ad on the right clearly asks viewers to order pizza.

Bad Good



Tip 7: Use ads that match your website

As much as possible, your ads should match the look and feel of your website. Which ad matches better?



Tip 8: Don’t pay too much

Display ads have a short shelf-life. You should be creating a new set of ads every month or so. Paying too much to have ads made will completely destroy your ROI.

Campaign 1Ad space $1,000

Ad design $500

Total cost: $1,500

Total new sales: $1,400

Return: -$100

ROI: -6.7%

Campaign 2Ad space $1,000

Ad design $50

Total cost: $1,050

Total new sales: $1,400

Return: $350

ROI: +33%



Tip 9: Don’t hire an amateur

If a designer has no experience making banner ads, there is a long list of mistakes they are likely to make, which will end up wasting your time and your ad budget.

Things to consider when designing display ads

(professionals will know these things, amateurs will not)

• Dimensions (width x height must meet standard specs)

• File format (Flash, JPEG, GIF, PNG)

• ClickTAGs (Flash only)

• File size limits (45K is the most common limit)

• Does the ad have an obvious border?

• Etc, etc, etc



Tip 10: Always be testing

Don’t assume that your first set of banner ads will perform very well. They probably won’t. If you want to master online advertising, be prepared to test, test, test.

Test photo Test text Test color

Winner!

Winner!Winner!




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10 Banner Ad Design Mistakes You Don't Want to Make

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