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Isn’t it Time You Isn’t it Time You Made Made

Connections Connections 4Good?4Good?

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The typical social networker has at

least 50 contacts who read updates

about their activity – some have

thousands.

So, if you can connect with one

person via social networking, you are

now reaching as many as 50 TIMES

more people than with traditional

marketing.

More than ever, social media is helping More than ever, social media is helping organizations develop a growing pool of organizations develop a growing pool of

members and donationsmembers and donations

The Mathematics of ConnectingThe Mathematics of Connecting

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BUT …BUT …that same concept raises so many questions…that same concept raises so many questions…

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Tough questionsTough questions must be answered to must be answered to achieve social media success for your achieve social media success for your

organization.organization.1. What is the right type of community and social media outreach for

my organization?

2. How should I set and track the goals for my social media program?

3. How much money or awareness is our social media program generating?

4. Is our online community representing us accurately?

5. How can I use social media to deliver survey data that will help the organization navigate changing times and roll out new offerings?

6. Who is important to connect with to expand the message of our mission?

7. How many are advocating for us right now?

8. How can we ensure our blog is delivering value and driving interaction?

9. How many volunteers/donations/members can be directly attributed to our social media?

10.How can I ensure that my current members get involved in person?

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GetGet answersanswers to to

these tough these tough

questions and help questions and help

your organization your organization

prosper with prosper with

4Good Media. 4Good Media.

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Learn how our four-part Learn how our four-part

process helps you process helps you

measurably attract and measurably attract and

engage a growing pool of engage a growing pool of

members, donors, and members, donors, and

supporters.supporters.

4 Steps 4Good4 Steps 4Good

EnticeEntice

EducateEducate

EngageEngage

EvaluateEvaluate

After reviewing your program objectives

and researching your target audience,

we identify the appropriate search

engines, social media sites, mobile

applications, blogs, and public and

private groups to launch your messages.

We build out those platforms and set

formal goals for each program.

It Begins with “Entice”It Begins with “Entice”

Be Where They are.Be Where They are.

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We find the networks and sites where your audiences are congregating and engage them in conversation about your organization.

• We then help facilitate a valuable stream of peer-generated and

organization-generated content that target each type of

audience member (or persona).

• Content may feature a wide variety of formats and technologies,

including blog posts, ebooks, RSS, texting, mobile surfing, instant

messaging, video /photo sharing, micro-blogging, podcasts, and site

widgets to help you build your organization’s credibility with specific

constituencies.

Deliver Value and “Educate”Deliver Value and “Educate”

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Feed – then Trigger – their CuriosityFeed – then Trigger – their Curiosity

We respond to all posts, questions,

polls, and comments with thought-

provoking content, helping visitors and

members internalize your mission and

share it with others.

Careful monitoring of both the volume

and nature of user-generated content

fuels greater interest in your

organization and its programs.

““Engage” to keep them involvedEngage” to keep them involved

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We Make it Easier for them We Make it Easier for them

to have Conversations about to have Conversations about

You.You.

Ok, now he found you.

What does this guy

need to see from

your online community

to become more involved in it?

We facilitate an appropriate

stream of peer-generated content

and connections to bring him from

a cynic to a champion of your

cause.

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Listening, Reporting, and Ongoing Evaluation

Review/ re-launch Program-specific

Social Media Program

Develop and Launch

Customized Cell Phone Application

We then we bump things up a

level…

by developing and deploying a

customized cell phone

application available for both

iPhone and BlackBerry platforms.

Now your social community can

connect with you and others,

creating even more buzz and

growth.

Catalyze Further GrowthCatalyze Further Growth

““Evaluate” Results and OptimizeEvaluate” Results and Optimize

Listening, Reporting, OptimizingListening, Reporting, Optimizing

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We very closely track and share all

results, delivering valuable

marketplace insights that can

inform every facet of your

organization:

•Customer service,

•Outreach/marketing programs,

•Event activities, and moreAnd, we use these insights to

aggressively optimize your program

for increasing ROI.

Make Connections… 4Good12

Getting started is easy and rewarding. Just say “yes.”

(Go ahead, click on

it)

Make Connections… 4Good

It’s time you started attracting valuable attention from the

thousands who are searching for organizations like yours and talking

about topics of vital interest.

4Good Media will effectively help you grow your pool of donors,

members, and supporters. And, we show you every step of the

way how to do it.

““Evaluate” usEvaluate” us