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January 6, 2009

Business Plan of Yummy Instant Noodles

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1. Summary

As our slogan-Yummy Yummy, we hope our customers can just

enjoy eating our noodles; and Yummy Yummy is the !rst

imagination o" eating e#perience "or them$ %hey don&t need to worry

a'out any other trou'les in their li"e when they eat our noodles$ (ow

can we do it) *irst, we use organic components, which including

organic +our, organic egeta'les, to mae our noodles, we also use

new technology to reduce the percent o" preseraties, and our

concept is to let customers "eel sa"e$ .eople don&t want to eat instant

noodles just 'ecause they thin instant noodles are unhealthy, someparents warn their child/ i" you eat too much instant noodles, you

will 'ecome a mummy 1ecause there are lots o" preseraties in

instant noodles 1ut our noodles are a'solutely without this

uestion$ 3n the other hand, our noodles& price is also cheap;

customers don&t need to worry a'out economic pro'lems either$ 4a"e

and cheap are our main concepts$

5e are a new company, so we don&t hae good maret share yet$

And we cost lots o" money on organic "ood and new technology, so

the content o" one cup can&t 'e ery much, 'ut our +aors are still

a'undant$ ur main customers are women, and the maret is still on

north %aiwan, we plan to e#plore our noodles to south %aiwan !rst,

and then china will 'e the !rst station o" oersea maret$ (ow to add

the content o" one cup and let all the people lie our noodles, is our

target in the "uture$

ur company did ery good jo' to appeal adult customers 'ecause

our noodles is health and +aors is a'undant$ %he main customers

are child in the traditional instant noodles maret, 'ut we hae lots

o" adult customers today, especially women$ 5e thin organic "ood is

the ey success "actors; we will eep it and e#plore our noodles to

the world in the "uture$

2. Vision

7ow the competition on the instant noodle maret is ery

completely$ 4ince we are still a new 'rand to the customer, our

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product maret share is still small$ 3n the "uture, we will try to

increase our product maret share$ ur o'jectie o" the product

maret share is a'out 28$ %here are two main strategy o" e#pand

the product maret share$ *irst, our price o" the product is ery

cheap$ 4econd, we use the rganic noodles and ingredients to 'rea

the tradition concept o" instant noodles$ And hope it can deelop a

new consumer maret "or those who tae care o" their health$

1esides the domestic maret, we will also e#port our product

oersea, and the !rst station is :hina$ 5e plan that in 20, our

product maret share in china will 'e 8$

3. Market analysis

orea, Japan, %hai ?and, or 4outheast Asian een

@urope$ %he +aor o" Japanese instant noodles is salty, >orean

instant noodles is spicy 'ecause o" imchi, %hai and 4outheast

Asian instant noodles added lots o" spice are also spicy$ 1ut the

chie" sales olume is %aiwan local instant noodles a'oe 98, the

reasons include o" price and +aor$ %he imports o" instant noodles

hae to add the "reight and customs duties, in addition to the

+aors are not all accepted 'y %aiwanese$

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#%e same tradeswhich get more "amous and more maret share

are the main e#terior threats$ 1esides, recently, the glo'e re&ession

seriously mae our sales going descending and in+uence our

deelopment$

*. Strate$y

%he leading opponents in the maret hae esta'lished "ame and

more maret share which are their main competitie capa'ilities$ 3n

contrast, they are our "atal competitie weanesses$ (oweer, the

esta'lished "ame and maret share would mae them tending to aoid

changing$ %hey are a"raid that change may mae them losing their

esta'lished "ame and maret share$ %hey just want to hold and sharewhat esta'lished, and rein"orce the 'rand image with their product 'y

aoid changing 'ecause changes are always going along with regular

ris$ :ompare to that, we don&t hae that 'urden$ ur opportunities

would 'e the change$ 1y the ariety choices and continuous innoation

in concept and mareting, any ind o" change may 'ecome our ey to

success$ ur strategy is/ :hange, neer stop$

6$ Produ&t Yummy instant noodles

+. ,lavor

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-3. o/

ner$y 430 5&al 1600 k7

Car)o%ydrates * $- ietary !'er 2$D g

,at 18 $

- 4aturated K$6 g

- Bonounsaturated 6$8 g

Protein 6 $

%hiamin

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%here must 'e no de"ormation o" the empty container 8 minutes

a"ter it has 'een !lled with 'oiling water$

#%ermal insulation

minutes a"ter the empty container has 'een !lled with 'oilingwater, the outside must 'e cool enough to hold com"orta'ly$

!ater resistan&e

%here must 'e no leaage through the container 60 minutes a"ter it

has 'een !lled with 'oiling water$

"il resistan&e

A"ter 0 minutes immersion o" the empty container in a 0 solution

o" ethyl alcohol and drying, there must 'e no trace o" corrosion on

the container sur"ace$

;esistan&e to &ompression

:ontainers must 'e a'le to resist 28 g o" ertical pressure$

8. Marketin$ and sales

Sales and Marketin$ strate$y

.lace

ur strategy o" place is that customer can !nd our product in

eerywhere$ 4o, in eery physical store, such as hyper-maret,conenience store, cosmetic and medicine store and grocery

store, all hae our product$

1esides the physical store, in the irtual store customer can

!nd our product, too$ 4ince online-shipping is more and more

conenient and modern people are 'usier nowadays$ 3n order to

gie our customer more conenient and uic serice, our

company cooperates with Yahoo, has the irtual stores in 200$ 4o

the customers don&t hae to go outside to 'uy our product$ Juststay in home and shipping online, Yummy instant noodle will

delier to your home$

And our company plan to hae teleision order in 200, to gie

customer more conenient and eri"y choice to order our product$

+dvertisement and Promotions

+dvertisement

A$ :ommercial *ilms

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1$ 7ewspapers, irect mails, BagaNines

:$ @ndorsement

-Adertisement o" asing the young idol to spea on 'ehal"

@#/ Andy ,Jolin OOetc$

Promotions

A$ 4pecial Cer

- :ele'ration "or the 2009 coming$ 7ow we hae a new special

oCer-(ot and 4picy curry, 4ea"ood, and 1ee" +aor all in one

pacage, only cost you 70 dollars (90 dollars).1$ 4pecial 1onus .oints "or Hreat Lewards

-uring 200GI2I28P2009II28, collect any 8 Yummy 3nstant

7oodle points on the pacage and mail 'ac to our company,

then you will get the great chance to win 'ig priNes- A4E4

note'oo, Hiant 'icycle, ipod etc QQon&t hesitate anymore

Just tae actions to rape the chances :ome onRR

@43H7

JamesBareting

Bichael.lanning

Janno.rocurement

%ina'usiness

7icyAdertising

4ophia

Yummy 3nstant 7oodles

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1ecause our ision is to spread our product to all oer the world$ As

a result, we already set Yummy 3nstant 7oodles in most 'ig

maret, conenience store$ %hat&s uite conenient$ (oweer to

sere customers in "oreign countries and "or the trend o" on-shopping, we hae on-line deliery serice$ 5hen customers

purchase our product oer 7%S 800, we add "or "ree e#press$ ur

goal is to sere customers with the 'est and most conenient way$

1esides, i" you hae any "urther reuirement, just "eel "ree to call

our serice phone num'er/ 0G00-090-GG

6. Creatin$ t%e ?nan&ials of t%e )usiness plan

Yummy Instant Noodles

In&ome Statement

,or t%e Mont% nded @e&em)er 31' 200