40 succesful online business models
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40 Online Business Models Morten Gade, February 2011
40 succesful online business models
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DISCLAIMER This presentation is a collection of approximately 40 different online business models, all in operation and apparently thriving here in early 2011. The presentation was originally made for my students at the IT-University of Copenhagen for the class Concept Development with Industry. I hope it can inspire you too – it was inspiring to collect it!
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Remember, don’t just do what everyone else is doing!
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Sales Finding new customer segments or value propositions online.
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Direct sale A clear value proposition is needed.
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Combined Model Both online sale and marketing of traditional stores.
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Re-selling Being the middle man for other agents, who handle logistics.
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Sales of services Selling memberships, subscriptions and other services online.
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Broker Where the platform is the key activity of the business.
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Auction One of the most common examples.
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Used goods As old as time itself, but now with larger customer segments.
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Virtual marketplaces Niche oriented platforms with both buyer and seller as customer
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Price comparison Both buyer and seller as customer, price is value proposition.
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Contact broker/mass market Connecting the world and taking your share of the profit.
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Contact broker/specialists Connecting specialist users and acting as platform.
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Groups buying/brokerage Clear value proposition to both end user and business.
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App Store Reducing transaction costs for the developer and the end user.
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Advertising Display advertising and other models.
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Content rich, heavy traffic Low pricing, huge supply.
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Niche-sites Relatively high pricing, lower supply.
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Heavy on page views Focused purely on display advertising.
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Online tools Software as a service – fulfilling a need with huge economies of scale.
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Subscription based Subscriptions make for a long term revenue stream.
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Freemium Letting the user become the marketer – to themselves and others.
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Adbased Product as medium for advertising.
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Consumption based Pay as you go , usage fee revenue stream.
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Reselling data Servicing one group in order to generate a product to another.
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Subscription Subscriptions for information, services or entertainment.
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Community-sites & dating Subscribing for other people.
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Games Subscribing for entertainment and immersion.
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Niche-oriented specialist knowledge Subscribing for low transaction costs, making your job easier
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Affiliate Yet another way making money making people meet.
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Revenue sharing Tight economical connection to the producer of content.
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Pay per click Great economies of scale, where business is platform.
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Stakeholder management Addressing other stakeholder needs.
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E.g. employer branding Attracting key resources online
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Or investor relations Attracting key resources online
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Knowledge sharing Making internal and external processes easier.
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E.g. intranet, wiki, e-learning, EDRMS… Supporting key processes in the organization
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Digital processes Optimizing processes with customers, partners and other stakeholders.
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Upselling Making lifetime value of customer higher.
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Better service Making customer acquisition and retention easier
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Reduced cost Making key processes easier, creating economies of scale
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Co-creation Development of ideas, products or businesses
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Of ideas Creating new value propositions, strengthening relationship to customers and partners.
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Of products Creating new value propositions, strengthening relationship to customers and partners.
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Of relationships Creating new value propositions, as well as creating a new kind of open partner strategy enabling easier handling of many partners.
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Or even businesses Being the platform for key processes of other businesses.
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Thank you for your time! I want to be smarter! So I’d love your input for models, I’ve missed, things I totally misunderstood or just about anything else, you feel like.
PS: See you on that twier-thing, maybe? If so, I’m @mortengade.
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