Succesful Industries

SUCCESSFUL INDUSTRIES

mEm

Matteo Ronci Elisabetta Principato Mattia Valloni

SUMMARY

CHARACTERISTICS OF SUCCESSFUL INDUSTRIES

THE STORY OF THE CREATOR OF MODERN TOURISM

PROBLEMS, COMPETITORS AND STRATEGIES NOWADAYS

“SUCCESSFUL INDUSTRIES” by Matteo Ronci, Elisabetta Principato and Mattia Valloni

CONSIDERATIONS ON SUCCESSFUL INDUSTRIES

• An understanding of what people want or need

• An ability to satisfy this need and do so better and

before anyone else does

AT THE RIGHT MOMENT


FINDING THE BEST WAY

MAKES THE DIFFERENCE


SUCCESSFUL ORDINARY


THE FOCUS MOVED FROM

PRODUCT

PRICE

CUSTOMERS



COMPANIES OPERATING AS MONOPOLIES

OFTEN CONTINUE CREATING PRODUCTS THAT ARE

VERY DISTANT FROM PEOPLE’S NEEDS



- founder of today's worldwide travel company

- the pioneer of popular tourism

THOMAS COOK’S HISTORY

THOMAS COOK 1808 - 1892


The beginning (1841 )

• about 500 “temperance” members

• from Leicester to Loughboroug and back by railway

• one shilling per person included rail tickets and food.



His tours: Britain, Europe (1855) and America (1865)

• tickets at low prices • all inclusive journey• the forerunner of the modern holiday brochure

1869: first party up the Nile

1872: a tour around the world (America, China and India)



He developed two important travel systems:

• the hotel coupon (1868)


• his circular note (1874)


Thomas Cook company became Europe second-largest tour operator

- 19 million customers a year

- 33,000 employees in a lot of countries

- 3,000 travel agencies

- 46 hotels

- a fleet of 97 planes.




http://www.treccani.it/enciclopedia/cook/



FINAL CONSIDERATIONS

• And today ? What’s the future for a tourism company ?

• New technologies and new media are changing the world around us

• The world become «shrunk»

• A click away and you can book your own wonderful holiday



People are increasingly creating their own holidays



It’s as simple as that !

Expedia.com

Edreams.com

Ryanair.com

Tripadvisor.com



Economic Crisis and a global demand recession

• Financial inability

• Job uncertainty

• Company saving measures on business travel

Do the tourist companies have a future ?



• Cheaper accomodation alternatives

• A reduction in the number and lenght of business trips

• A partial substitutions with video and telephone conference



• Demand of luxury and long range destinations is following the same trend

• Political and civil conflicts

• Epidemic Influenza



Do the tourist companies have a future ?



- A new strategy for a new business model !

According to Arthur D.Little Global Management Consulting



1. Differentiation from competitors (services and targets)

2. Smart pricing approach

3. Innovation and Customers Services



Thomas Cook is an emblematic case

• Wrong strategies: an excessive focus on dimension?

• Wrong Financial allocation, almost to the point of BANKRUPTCY?





The New interim chairman Sam Weihagen had to close 200 shops and cut around 1000 Jobs


• Niche and exclusive business rather than the traditional package holiday

• New rules, new strategy, new technology



FINAL CONSIDERATIONS We are living in an economic crisis and cultural transformation

The point, however difficult, is to understand how dynamics work and what move should be made


FINAL CONDISERATIONS

So the question is: Could investing in emotions and organization be the winner strategy ?

Offering ORGANIZED SAFETY DREAMS !



GLOSSARYTo arrange for

To negotiate with another individual in regard to a purchase and sale [Contrattare]

To bookMake a reservation [Prenotare]

To bring the bottom line back in the black

[Riportare il bilancio in positive]

BrochureA small booklet often containing promotional material or product information [Opuscolo]

Carriage

A railroad passenger car [Carrozza]

ChargeThe price asked for something [Spesa, Costo]

Core Business

An idealized construct intended to express that organization's "main" or "essential" activity [Attività principale, il nucleo del business]

http://encyclopedia.thefreedictionary.com/Ideal


GLOSSARYTo Counter competition

An act, or a performance in a direction opposite to a person or thing [Contrastare la concorrenza]

Counterfoil

The part of a check or other commercial paper retained by the issuer as a record of a transaction [Talloncino]

Detachable

Designed to be unfastened or disconnected without damage [Staccabile]

Do-it-yourself activityDescribe making something without the aid of experts or professionals [Fai da te]

Downturn

A tendency downward, especially in business or economic activity [Calo, declino, regressione]

DrawbacksA disadvantage or inconvenience [Inconveniente]


GLOSSARYForerunner

A person who goes before of another [Precursore]

LoungeA living room [Salotto]

Niche

A special area of demand for a product or service [Nicchia]

PartyA group of people who have gathered to participate in an activity [Gruppo]

To pave

To make progress or development easier [Spianare la strada (per qualcosa )]

To ShrinkTo become or cause to become smaller in size [Restringere]

Short haul

A short distance [A breve distanza]


GLOSSARYSteamer

A vehicle, machine, or engine driven by steam [Battello a vapore]

To StemTo have or take origin or descent [Derivare]

Trait

A distinguishing feature, as of a person's character [Caratteristica]

FONTSWeb

http://www.thomascook.com/about-us/thomas-cook-historyhttp://en.wikipedia.org/wiki/Thomas_Cook

http://www.travelweekly.co.uk

BooksBusiness issues by Michael Black (B1.2)

SUCCESSFUL INDUSTRIES

THANK YOU FOR YOUR ATTENTION FROM

mEm


Succesful Industries

Travel

Transcript of Succesful Industries