4 Ways to Help Reps Sell Socially and Prospect at Scale

© KnowledgeTree 2016

Social Selling at Scale4 Ways to Help Your Team Sell Socially


Peter MollinsQuestions:[email protected]@knowledgetree


Provide value to prospects that increases likelihood of advancing sales.


Who’s your audience?

Be Special (-ized)

Repeat, Broadly Measure

4 Keys to Social Selling at Scale


The average B2B decision team is 5+

people.Source: CEB

Other Priorities

Internal Dynamics


6


Morecomplexity

Less Access


Benefits Trade-Offs


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80%of sales people add no value

to their buyers


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What messages resonate?


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2xReps with effective messaging and

content are twice as effective


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Follow Experts

Insist on Experts

Be an Expert


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Focus on more meaningful conversations.


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Identify Where to Invest Next15

• Share messages that win• Avoid low-performing content • Identify winning personae • Identify winning vehicles• Insist on more of what works


Who’s your audience?

Be Special (-ized)

Repeat, Broadly Measure

4 Keys to Social Selling at Scale


Social Selling at Scale4 Ways to Help Your Team Sell Socially

4 Ways to Help Reps Sell Socially and Prospect at Scale

Sales

Transcript of 4 Ways to Help Reps Sell Socially and Prospect at Scale