4 Steps In Getting Targeted Leads to Your Website

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Titanwebagency.com (801) 210-2927 [email protected] 4 Steps in Getting Targeted Leads to Your Website Titanwebagency.com (801) 210-2927 [email protected]

description

Want to grow your business? Increase your visibility online? Make it easier for your potential clients to find you? You're in luck. In this presentation I explain four ways that you can rocket past the competition, and open up the floodgates for incoming website leads.

Transcript of 4 Steps In Getting Targeted Leads to Your Website

Page 1: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

4 Steps in Getting Targeted Leads to

Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Page 2: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Have the website traffic but not the

leads?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 3: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Well it’s all fine and dandy if everyone is

being referred to your site…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 4: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

but if they are getting there – and then

leaving right away

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 5: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

that spells bad news for you in the

rankings.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

Why Website Traffic Isn’t

Enough

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

Any experienced SEO consultant can

tell you:

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

you don’t just want traffic coming into

your site

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 9: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

you want…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

targeted leads

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

that will result in…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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conversions.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Are You Shooting Yourself in the Foot?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

A bounce rate

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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refers to when a visitor to your website

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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doesn’t stay there…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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and search engines use it

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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to see how relevant your website is

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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for the keywords people are searching

for.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

If you’re not retaining those visitors

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 21: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

you’re shooting yourself in the foot

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

with your own keywords.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 23: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

To avoid this, you need…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

targeted leads.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

Leads vs. Targeted Leads

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

Targeted leads

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

are simply visitors

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

that are more likely to convert –

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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– that is, stay on your page for a while

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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and eventually retain your services by

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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performing the call-to-action.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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So what can you do

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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to make the magic happen?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

4 Tips to Bring in More Targeted

Leads

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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1. MAKE LANDING PAGES

PEOPLE WILL

LINK TO

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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In order to properly market your content

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you need to create a website that

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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establishes you as an authority

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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in your geographical market or industry.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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One of the best ways to do this

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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is through informative blogs and landing

pages

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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that are tailored for your audience and

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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optimized with keywords.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

1. MAKE LANDING PAGES

PEOPLE WILL

LINK TO

2. KEEP BOUNCE

RATES LOW WITH

GOOD, FRESH

CONTENT

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

Old content leaves you with

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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higher bounce rates –

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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– something that indicates

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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a low-converting page.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

If your site hasn’t been updated in

ages

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search engines can read this as

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low-quality content

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and can lower you

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

in the search engine result page (SERP) rankings.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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This spells disaster for your business.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

So what can you do?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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The easiest way to add new content

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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is by either blogging

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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or updating your existing content.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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1. MAKE LANDING PAGES

PEOPLE WILL

LINK TO

2. KEEP BOUNCE

RATES LOW WITH

GOOD, FRESH

CONTENT

3. WRITE WELL

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Put quite simply

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a conversational tone

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not only reads better…

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it ranks better, as well.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Write at about a

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5th grade reading level

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and keep your tone

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grammar

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and spelling in-check

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to attract more links

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 70: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

and thus

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 71: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

more targeted leads.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 72: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Keep things simple

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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clean

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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clear

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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and concise.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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And finally…

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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Titanwebagency.com (801) 210-2927 [email protected]

1. MAKE LANDING PAGES

PEOPLE WILL

LINK TO

2. KEEP BOUNCE

RATES LOW WITH GOOD,

FRESH CONTENT

3. WRITE WELL

4. PUT KEYWORDS

WHERE THEY

MATTER

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 78: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Keywords are a simple concept

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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but very easy to foul up.

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Keep your keywords

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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scattered throughout the article

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in an even and natural manner

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and make sure they are

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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in the title, as well as the

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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H1, H2 and H3 tags.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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So That’s It.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

Page 87: 4 Steps In Getting Targeted Leads to Your Website

Titanwebagency.com (801) 210-2927 [email protected]

Questions?

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]

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To find out what a competent and involved SEO consultant

can do for your website in terms of generating quality, targeted

leads, click here for a no-obligation consultation.

Author: Tyson DownsTitanwebagency.com (801) 210-2927 [email protected]