4 Interesting Digital Marketing Case Studies
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Transcript of 4 Interesting Digital Marketing Case Studies
DIGITAL MARKETING CASE STUDIES
4 INTERESTING
2014-15
#BeBeautiful
CONTENT MARKETING
#1
No content strategy
PROBLEM
Too much reliance on paid mediaFragmented Approach
OBJECTIVE
Play with Content Marketing
STRATEGY
Website, FB, YouTubeBeauty attainable for women
Blogger engagement
RESULTS
600K from social media
1.4M organic visitors
YouTube 50K subscribers
Philips India Airfryer
INFLUENCER MARKETING
#2
Low sales, expensive
PROBLEM
80% less oil and tasty?
Associate product with regular food
OBJECTIVE
Awareness to consideration
Chef Sanjay Thumma for 6 mths
STRATEGY
FriedYetLight.com
Avg monthly search volume for keyword
RESULTS
‘Philips Airfryer’ jumped by 129%266% sales jump in 2014
LENOVO INDIA
MILLENNIAL MARKETING
#3
Reaching out to youth
PROBLEM
Market competition
Product launch
OBJECTIVE
Leverage celebrity clout
6 hours, 6 social networks
STRATEGY
Live fun and requests
Maximum buzz on all networks for 24hrs
RESULTS
Spike on online flash sales at Flipkart
Garnier Men India
LEAD GEN MARKETING
#4
Thousands of mobile oriented offers
PROBLEM
Problems with IVR campaigns
Leverage IPL teams
OBJECTIVE
Increase online sales
Facebook Missed Call ad
STRATEGY
Flipkart integrationThegarnierman.com
Total Campaign Reach - 15 Million
RESULTS
Increase In Online Sale (YOY) - 250%
Lighthouseinsights.inThank You!
@lhinsights/@prasantnaidu
Focus on objective & not on networks