Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s...
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Transcript of Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s...
![Page 1: Marketing. Plan Main definitions Inbound marketing activities Outbound marketing activities 4P’s of marketing Some interesting practices from modern marketing.](https://reader036.fdocuments.net/reader036/viewer/2022062519/5697bfe81a28abf838cb642f/html5/thumbnails/1.jpg)
Marketing
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Plan
• Main definitions• Inbound marketing activities• Outbound marketing activities• 4P’s of marketing• Some interesting practices from modern
marketing trends
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Marketing
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Definitions
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Definitions
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Inbound marketing
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Marketing researchMarketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services
Stages:
Marketing research ≠ Market research
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Segmentation, Positioning and PricingMarket segmentation pertains to the division of a market of consumers into persons with similar needs and wants.
Positioning includes identifying the unique market position, or "niche", for your organization
Pricing: how much the customers/clients might be willing pay and how (pricing analysis)
Lower prices don’t help to build Goodwill
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Branding and namingBrand is the image of the product in the market
Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured, which are created through time and/or effort and that are identifiable as a separate asset
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Best brands 2009
http://www.interbrand.com/best_global_brands.aspx
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Multi-brandsProcter&Gamble Unilever
Canniba-lization?
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NamingBrandnomer = genericized trademark
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Outbound marketing
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Four P’s of marketing
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Ambush marketing a marketing campaign that takes place around an event but
does not involve payment of a sponsorship fee to the event
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Guerrilla marketingguerrilla marketing campaigns are:
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Anti-flea spray
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Nivea
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Barbeque
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Hot sauce
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Thank you for your attention!
Have a break…