ASSIGNMENT 1 FRONT SHEETQualificationBTEC Level 5 HND Diploma in Business

Unit number and titleUnit 4: Principles of Marketing

Assignment due08/07/2014Assignment submitted

Learners nameAssessor nameLuu Thi Thao Nguyen

Learner declaration:I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

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Grading gridP1.1P1.2M1M2M3D1D2D3

Assignment titleThe concept and process of marketing

In this assignment, you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found.

Assessment criteriaExpected evidenceTask no.Assessors Feedback

LO1. Understand the concept and process of marketing

1.1 explain the various elements of the marketing processExplain the marketing process and key elements in the marketing process which should include but not limited by: 1

1.2 evaluate the benefits and costs of a marketing orientation for a selected organisationExplain marketing orientations -Identify which marketing orientation followed by your company and evaluate the benefits and costs of your companys marketing orientation(s)2

Assessment criteria Expected EvidenceFeedback(note on Merit/Distinction if applicable)

Merit descriptor No.1 (M1): Identify and apply strategies to find appropriate solution

- Illustrate the marketing process with suitable examples from your organization- Effectively evaluate whether the currently followed marketing orientation is appropriate to your company

Merit descriptor No.3 (M2): Select/design and apply appropriate methods/techniques. In particular, you must present:- Relevant theories concerning marketing process and marketing orientations have been applied- A wide range of resources of information relating to the organizations marketing process and marketing orientation has been effectively used to support your argument.

Merit descriptor No.3 (M3): Present and communicate appropriate findings:- Clear assignment structure with appropriate level of academic English writing. - A range of methods of presentation have been used effectively - Marketing terminologies are accurately used and explained for non-marketing background audience.- The assignment is written with coherence and consistence.

Distinction descriptor No.1 (D1): Use critical reflection to evaluate own work and justify valid conclusion:- Propose recommendations for your organization to improve its marketing process.- Provide appropriate solutions for the organization regarding to the costs and benefits of its marketing orientation

Distinction descriptor No.2 (D2): Take responsibility for managing and organizing activities- An appropriate range of research on the organization marketing process and marketing orientation has been taken place and supported your ideas- Sources of information are correctly cited

Distinction descriptor No.3 (D3): Demonstrate convergent/lateral/creative thinking- Generate your own ideas on marketing process and marketing orientation through the assignment-Effectively self-evaluate your own arguments when analyzing and proposing your recommendations on the organizations marketing process and marketing orientation- Innovative and creative thinking have been applied to present your ideas and appropriate recommendations for the organizations marketing process and marketing orientation

Summative feedback

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IV Grading Check: Comments if any:Agree Disagree Modify grade to

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