4 compelling reasons why brands should invest in advocacy marketing.
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Transcript of 4 compelling reasons why brands should invest in advocacy marketing.
WORD OF MOUTH MARKETING IS THE PRIMARY INFLUENCER OF PURCHASING DECISIONS
74% of consumers identify word of mouth as a key influencer in the purchasing decision.
(Source: Ogilvy/ Google/ TNS)
01
Get your advocates to spread the word about your brand and reach that 74% through Advocacy marketing!
www.socxo.com
ADVOCATES ARE TRUSTED MORE THAN YOU
02 94% of consumer’s worldwide trust recommendations
from friends, family and more than any other form of advertising.
(Source: WOMMAPEDIA)
Advocacy marketing gets your message to the 94% through the people they trust!
www.socxo.com
REFERRED CUSTOMERS REDUCE CUSTOMER ACQUISITION COSTS
03 31% of consumers are willing to recommend providers
and brands to others thus reducing acquisition costs. (Source: Accenture)
Advocacy Marketing empowers that 31% to recommend your brand.
www.socxo.com
ADVOCATES GIVE YOU REPEAT BUSINESS
04 57% of US small business owners say established
relationships with customer base is the primary driver of repeat business
(Source: Braun Research)
Advocacy Marketing helps you establish that relationship with your customers!
www.socxo.com
CONTACT US
www.socxo.com
Get in touch with SOCXO team to learn how you can achieve the real benefits of running an advocacy marketing program for your business.
www.linkedin.com/company/socxotwitter.com/socxo www.youtube.com/user/SocialCXOwww.pinterest.com/SOCXOAdvocacywww.slideshare.net/SoCXO
