5 Reasons Why You Should Invest in Advocacy Marketing
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Transcript of 5 Reasons Why You Should Invest in Advocacy Marketing
Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximize the
reach of your marketing efforts.
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BOOST WORD OFMOUTH REFERRALS
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2015 B2B Buyer’s Survey reported that Industry Experts/Analysts (21%) and Peers/Colleagues (20%) are the top two resources on whom buyers depend on for advice. Therefore, rallying your advocates can boost word of mouth referrals and bring you more high-quality business.
FUEL YOUR SALES
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Investing in advocacy marketing will drive your customers to fuel your sales – even better than what your sales team are doing now.
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GREATER ROIAdvocacy marketing has boomed in the last few years, for no bigger reason than the fact it has a greater level of ROI as compared to more traditional forms of marketing.
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IMPROVE YOURPRODUCTS AND SERVICESAdvocacy marketing can greatly assist you with this. Your best advocates can provide you with extremely valuable feedback that will help you keep improving.
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YOU ALREADY HAVE THE POTENTIALRemember, your brand advocates don’t have to be limited to hugely influential individuals with massive social media followings. The best part though, is that your brand likely already has potential advocates – you just need to find them and harness their potential.
Advocacy Marketing is definitely the best way for organizations to boost its marketing efforts. Now that you know the ‘why’, let us help you with the
‘how’! Team up with SOCXO now to give your advocacy marketing program a kick-start.
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CONTACT US
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Reach out to SOCXO team to learn how you can achieve the real benefits of running an advocacy marketing program for your business.
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