Digipak Analysis

Charlie Spalding

Cheryl Cole – Only Human

Front Cover – Typography is very spaced out and simple clear and modern making it look more sleek and professional. There is very minimal writing and lots of image keeping it basic and keeping the main focus obvious.The main image is a very close up shot of the artists face showing a wispy hair, animal print make up and her animal like stance on her face creating a sense of irony with the title of the album ‘Only Human’.The image is framed tightly around the artists face from a straight on angle focusing on the emotions of the artist commutating that the album will be about her feelings and emotions as an artist. The fierce look on the artists face could suggest a very meaningful but electronic style of music.Her makeup is showing a high class status but her hair may show a lower class as it is made to look messy. We can see she is young, white and female from the makeup she wears and we can see her shoulders so we assume she is naked so this can be appealing to the audience and tell us that there is an element of sex appeal within the album.

Lady GaGa – The Fame MonsterFront Cover – The text is positioned at the bottom centre of the square layout. It is clear basic, bold white text set in front of a dark image, so it stands out clearly. It reads the artists name and the album name. The word ‘Monster’ has the ‘T’ made to look like a crucifix, hinting to the audience that the album could possibly be themed with religion or a gothic style of music is awaiting. The album title is ‘The Fame Monster’ suggesting that the album is a scary themed abnormal piece of media. The main image is lady gaga upon a grey background wearing a leather black cape covering her lower face and extremely bouffant white hair. The fact she covers her mouth may affect the audience in a sense whereby they feel they must purchase the album to reveal the mouth/voice. The dark and light colours that are very contrasting are bold and powerful and add to the gothic theme we established earlier in the analysis. The main artist is represented as very powerful and scary on this front cover and the way it is framed and angled helps establish the genre of the entire digipak

will.i.am – Will Power

Front Cover – The text is at the top of the album cover in a very artistic front creating a uniqueness about the artist. It appears to be very modern and electronic style which gives the audience an idea of the genre of music. That electronic, futuristic them is continued through the front cover as we can see in the main image the artists hair has been given the right angle shape and this shape is repeated many times in the digipak. The orange background helps the album match the title ‘#willpower’ as it is a very striking and powerful colour. It also contrasts with the race of the artist making him stand out. The album cover has been made to look very futuristic and symmetrical. The hashtags and logos enhance this theme. The artist is framed and angled head on and extremely close up with no expression on his face making him a-appear to be robotic and representing him as some kind of music making machine that has power or ‘#willpower’

Beyoncé – B’day

Front Cover –The text reads ‘Beyoncé’ and “B’DAY” and it is positioned to the left hand side center of the cover, meaning it is the first thing we see. It appears to be in the distance and completely separate from the artist but fit into the background. It is written in a very Spanish style of writing and as the artist is wearing summer top clothes we can see her cleavage and she has a wet look glow to her and her hair tied up, suggesting this is a Spanish, hot theme to the album perhaps an exotic mix of music. The album title is ‘B’Day’ suggesting it has something to do with the artists birthday or that the style of the music is enjoyable and could be played at birthday parties. The main image is Beyoncé in full focus on the right hand side of the screen making her the last thing we see when looking at this cover. In the background we can see greenery and blue sky enhancing the exotic feel that was established in the typography.