1 SUMMER SCHOOL 2018: Politics, Culture and Media In Southeast Asia

3University of Nottingham Malaysia Campus School of Modern Languages and Cultures

Summer School June 26 – July 11, 2018

Source: http://www.seameo-innotech.org/SEAtoolkit/index.php/culture/item/45-crafts-and-artefacts

Module Code: M12PCM

Politics, Culture and Media In Southeast Asia

Module Convenor: Mr Niki Cheong Location/Times: (9:30am-2.30pm) – Location TBC First lecture: June 27, 2018 (10am) Convenor Contact Details: niki.cheong@nottingham.ac.uk (012 298 7917) Credits and Level of Module: 10 credits, Level 2 Pre-requisites/Co-requisites: None

This booklet contains information on: * Module outline * Programme overview * Schedule of classes and reading lists

*Assessment

2 SUMMER SCHOOL 2018: Politics, Culture and Media In Southeast Asia

Module outline

“…by culture here I mean the actual grounded terrain of practices, representations, languages and customs of any specific society. I also mean the contradictory forms of common sense which have taken root in and helped to shape popular life”

(Stuart Hall 1996: 439)

The question about how “culture” (both in its real and imaginative sense) is connected to politics, political spaces and practices is a major problematic. In recent years, state-sponsored market liberalization and media (de-)regulation have sparked a mushrooming of a diversity of genres and formats in the mainstream media.

This module explores contemporary Southeast Asian politics, culture and media through analyses of hegemonic and counter-hegemonic practices within the “public sphere”, paying close attention to policies, propaganda and the notion of “citizenship”. It encourages students to question to the need/cause for resistance, dissidence and opposition increasingly taking place in the region, whilst constantly being mindful of the political/social structures that control the very formation of (imagined) progressive alternatives. Deploying examples from various forms of cultural production (including film, visual art, and news media), students will be challenged to consider the changing historical relationships among political power, cultural production and everyday life.

Students will also have the opportunity critically to reflect on conceptual and methodological issues such as: the different subjectivities involved in thinking about the East alongside “Western” notions of democracy and nation-states; the multiple meanings and forms of ‘culture’ in the past and in historical analysis; the nature of power and legitimacy in the construction of social, national, ethnic and gender identities; and the subtle productive and enabling dimensions of societal power.

Discussions will largely engage with issues arising from the mixed political landscape of Southeast Asia, from authoritarian or centralised states such as Vietnam and Burma, to vibrant democracies like the Philippines and Indonesia.

Module Structure

This module is taught by means of guided discussions via lectures, seminars and study visits. The aim of the sessions are to ensure not only that each participant has understood the texts adequately and thus has grasped the key elements of each methodological approach, but also to encourage critical assessment of the texts, methods, and relevant discourses within the scope of the module.

You should not only read the texts but also take notes. You are also encouraged to meet up before tutorials to discuss the texts and to share your understanding and any difficulties you might have with the texts with each other.

You should come prepared to share your knowledge, questions and views with the tutorial group. It is helpful to take some notes both during the tutorial and also the following day. If you experience any difficulties with a particular tutorial or the module as a whole you should consult the module convenor.

3 SUMMER SCHOOL 2018: Politics, Culture and Media In Southeast Asia

Preparing for Lectures

For the lectures and seminars, you must bring with you

x copies of the essential reading x your notes on the texts you have read x points for discussion or questions x examples from your home country/country of interest

Module Aims

This module aims to enable students to think about contemporary Southeast Asia and, specifically, to engage theoretically with that role of culture in social development and in the establishment and evolution of the postcolonial states. It will also enable students to enhance and develop a range of intellectual and transferable skills, in particular the evaluation of primary source material, as listed below.

Learning Outcomes

a. Knowledge and understanding. By the end of the module, students should be able to: x demonstrate a broad acquaintance with the changing historical relationships among

political power, cultural production and everyday life in Southeast Asia. x interpret the political meanings and significance of a range of key cultural texts in

various genres x evaluate different responses to and interpretations of Southeast Asian cultural

development

b. Intellectual skills. By the end of the module, students should be able to: x think critically and imaginatively about Southeast Asian cultural development x engage with key problems in the interpretation of cultural history x read and evaluate critically primary source documents in a range of genres x assess and evaluate a range of approaches to understanding cultural history x construct coherent and independent arguments on the subject matter

c. Professional/Practical Skills. The module will develop students ability to: x analyse information and arguments from a range of primary and secondary sources x use IT to complete written assignments

d. Transferable skills. The module will also develop students ability to: x manage large, incomplete and disparate bodies of knowledge x develop oral and written communication skills x work with other students on the module researching in primary and secondary

sources x take responsibility for their own learning x demonstrate IT skills in research and presentation

4 SUMMER SCHOOL 2018: Politics, Culture and Media In Southeast Asia

Module Assessment

Deadline

Presentation (30%)

20 minutes + Q&A

10 July 2018

Post-event assessment (70%)

2,000 word essay

29 July 2018

Students should submit the assessment via Moodle and to the following email address:

niki.cheong@nottingham.ac.uk

Your essay should demonstrate (i) detailed knowledge of at least one major theorist, critical movement or problem area; (ii) understanding of the theoretical issues raised by the material investigated; (iii) critical appreciation of the limitations of a theoretical approach; (iv) ability to apply the theoretical approaches covered to contemporary phenomena.

5 SUMMER SCHOOL 2018: Politics, Culture and Media In Southeast Asia

Recommended Reading

Kuan-Hsing Chen and Chua Beng Huat (eds.) (2007). The Inter-Asia Cultural Studies Reader. London and New York: Routledge

John Nguyet Erni and Siew Keng Chua (eds.) Asian Media Studies, Oxford: Blackwell Publishing, 2005 Joel S. Kahn (ed.) (1998) Southeast Asian Identities: Culture and the Politics of Representation in Indonesia, Malaysia, Singapore, and Thailand, Singapore: ISEAS Joel S. Migdal (1988) Strong Societies and Weak States: State-Society Relations and State Capabilities in the Third World. Princeton: Princeton University Press. James Curran and Myung-Jin Park (eds.) (2000) De-Westernizing Media Studies. London and New York: Routledge John Storey (1998). An Introduction To Cultural Theory And Popular Culture. Athens: The University of Georgia Press. John Tomlinson (1991). Cultural Imperialism. Baltimore: Johns Hopkins. 1991. Graeme Turner (1990). British Cultural Studies: An Introduction. London and New York : Routledge. Robert Atkins and Svetlana Mintcheva (eds.) (2006). Censoring Culture: Contemporary Threats To Free Expression. New York: The New Press. Tony Bennett et al. (eds.) (1981). Culture, Ideology And Social Process. London: Batsford Academic. Simon During (ed.) (1993). The Cultural Studies Reader. London : Routledge.

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Programme Overview

DATE LECTURE

1 27-06-18 Orientalism and Cultural Imperialism

2 28-06-18 Hegemony, Control and Regulation

Understanding South East Asia: “Freedom of the Press”?

3 29-06-18 Propaganda and Political Communication

4 02-07-18 Politics and Citizenship

5 03-07-18 Field Trip: TBC

6 05-07-18 Media Technologies and Social Movements in Southeast Asia

7 09-07-18 Popular Culture in Southeast Asia

8 10-07-18 Presentation and Wrap Up Session

7 SUMMER SCHOOL 2018: Politics, Culture and Media In Southeast Asia

Detailed Session Information Session 1: Orientalism and Cultural Imperialism

This session will offer an overview of the scope of politics, culture and media that will be discussed in the forthcoming sessions. It will challenge the existing definitions and (pre-) conceptions of these terms and highlight the various discourses that seem to influence/dominate the way we think about the East/Southeast Asia/the “Other”. We will consider the relevance of Western notions pertaining to media and cultural imperialism, and discuss the (many) contradictions when situated within the context of Southeast Asia.

Essential Readings

Sun Ge, ‘How Does Asia Mean?’ pp.9-65, in Kuan-Hsing Chen and Chua Beng Huat (eds.) The Inter-Asia Cultural Studies Reader, London and New York: Routledge 2007 Wang Hui, ‘The Politics of Imagining Asia: A Genealogical Analysis) pp.66-102 (ibid.)

Edward Said, ‘Chapter 1: The Scope of Orientalism’, pp. 29-110 in Said, Edward, Orientalism, London: Penguin, 2003.

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Session 2: Hegemony, Control and Regulation

Creative Commons: https://www.flickr.com/photos/ahfook/4804225914

In this session, we will look at how cultural policies necessarily (often implicitly) control the minds and movements of society, albeit systematically disguised as a useful tool to promote multi/interculturalism. We will consider the role and implications of such policies on the rights of the displaced and marginalized within the population. It is also useful to explore how censorship and self-regulation is often legitimized by policymakers and how these (may) dominate cultural practices and expressions in the region.

. Essential Readings

Lawrence Soley,’ Private Censorship, Corporate Power’, pp.15-28, in Robert Atkins and Svetlana Mintcheva (eds.) Censoring Culture: Contemporary Threats To Free Expression. New York: The New Press, 2006 Yuvi Thanagarajah and S.T. Hettige, ‘Policy, State, Nation-State and Ethnicity in Sri Lanka’, pp.152-185 in Abdul Rahman Embong (ed.) Rethinking Ethnicity and National-Building: Malaysia, Sri Lanka & Fiji in Comparative Perspective, Selangor: PSSM, 2007

9 SUMMER SCHOOL 2018: Politics, Culture and Media In Southeast Asia

Session 3: Propaganda and Political Communication

This session will look at propaganda and political communication in the Southeast Asian context, looking at how this works in the interest of maintaining political power for the current party. Propaganda in this region include official mouthpieces of governments, media institutions and online channels. This session will also include discussions on censorship and the many forms it takes including reverse censorship and self-censorship, among others.

. Essential and Further Readings

Essential Reading: Nain, Zaharom (2000). ‘Globalised theories and national controls: The state, the market and the Malaysian media’, in Currant and Park (eds) De-Westernizing Media Studies. London: Routledge, pp.139-153. Duncan McCargo (2003). ‘Media in Times of Crisis: Media and Democratic Transitions in Southeast Asia’ in McCargo, D., Media and Politics in Pacific Asia. London & New York: Routledge. Cherian George (2008). ‘Framing the Fight Against Terror: Order Versus Liberty in Singapore and Malaysia’ in Sen, K. & Lee, T. (2008) (eds.) Political Regimes and the Media in Asia. London & New York: Routledge.

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Session 4: Politics and “Citizenship”

http://www.nst.com.my/news/2017/01/206594/initiative-make-rukunegara-preamble-constitution-launched

This session will discuss the formation of Malaysia and the nurturing of the “Malaysian” identity, focusing especially on the historical foundations of nation-state building. Among others, the main focus would be on defining the “national” identity and discussing and evaluating the many political framework and social and economic policies that have been introduced to achieve the “Malaysia” nation-state.

. Essential and Further Readings

Essential Reading: Yeoh, Brenda. (2005) The Global Cultural City? Spatial Imagineering and Politics in the (Multi)cultural Marketplaces of South-east Asia. Urban Studies 42: 945 Faist, Thomas. (2000): Transnationalization in international migration: implications for the study of citizenship and culture, Ethnic and Racial Studies, 23:2, 189-222 Filomeno V. Aguilar Jr. (1999): The triumph of instrumental citizenship? Migrations, identities, and the nation‐state in Southeast Asia, Asian Studies Review, 23:3, 307-336

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Session 6: Media Technology and Social Movements in Southeast Asia

This session will engage with and critically examine debates regarding the purported roles and benefits of communication technologies, both globally and within Southeast Asia, with a particular focus on their role in political communication and change. It will introduce students to a historical-theoretical perspective on emergent or ‘new’ media technologies, focusing on the social structures, forces and processes underlying these technologies and their development, before exploring the relationship between communication technologies and centres and processes of political and economic power.

. Essential Readings

Dahlgren, P. (2001). ‘The Public Sphere and the Net: Structure, Space, and Communication’ in Bennett, W.L. & Entmann, R. (eds.) (2001), Mediated Politics: Communication in the Future of Democracy. Cambridge: Cambridge University Press. Lievrouw, L. (2011). Chapter 2: The roots of alternative and activist new media. Alternative and activist new media . Polity: Cambridge & Malden. George, C. (2005), ‘The internet’s political impact and the penetration/participation paradox in Malaysia and Singapore’, Media, Culture, Society, Vol. 27, No. 6, pp: 903-920.

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Session 7: Popular Culture in Southeast Asia

This session will explore the diverse nature of Southeast Asian nations and the various ethnic, linguistic, cultural and geographical divisions that continue to exist within the modern nation state. It will look at various media text produced in the region and its influences. The session will revisit some of the ideas from earlier sessions including imperialism, control, indigenous ideas and the role of ASEAN. It will also explore the role of popular culture in Southeast Asia’s socio-political landscape.

. Essential Readings

Ubonrat Siriyuvasak, ‘The Culture Industry and Asianization’ pp.149-180 in Doobo Shim et al. (eds.) Pop Culture Formations Across East Asia, Seoul: Jimoondang, 2010 Koichi Iwabuchi, ‘Discrepant Intimacy: Popular Culture Flows in East Asia’ pp.19-36 in John Nguyet Erni and Siew Keng Chua (eds.) Asian Media Studies, Oxford: Blackwell Publishing, 2005 John Clarke et al. ‘Sub Cultures, Cultures and Class’ pp.53-80, in Tony Bennett et al. Culture, Ideology and Social Process: A Reader, London: The Open University Press, 1981

13 SUMMER SCHOOL 2018: Politics, Culture and Media In Southeast Asia

ASSESSMENT Post-event assessment

Answer ONE of the following questions in no more than 2,000 words.

1. Critically evaluate the notion that globalization is leading to the weakening of local cultural identities, resulting in the production of new, arguably hybrid, cultural meanings and attitudes.

2. Discuss the implications of (state) censorship and self-regulation on cultural practices and freedom of expression within the context of a particular nation-state. Reflect also on notions of agency and resistance in relation to such practices.

3. Why do Southest Asian political leaders control the media in their respective countries? Using at least one country as example, critically analyse how successful these efforts are and what implications these actions may have on their respective communities.

4. Critically evaluate the politics and role of digital media in terms of activism, suppression and mobilization of the masses. Consider how these “new” forms of interaction may implicate the way societies negotiate with existing hierarchical and hegemonic structures.

NOTTINGHAM UNIVERSITY BUSINESS SCHOOL MALAYSIA

DOING BUSINESS IN ASIA

Summer School 27 June – 10 July 2018

(Source: http://www.istockphoto.com/my/vector/asia-skyline-vector-illustration-gm509247110-85675607)

Accessibility/Disability:

If you would like a hard copy of this or subsequent documents in an alternative format, or have other concerns around issues of accessibility/disability please contact the LEAD Module Convenor.

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Lead Convenor Dr. Anita Chakrabarty Module Code

Module Title

DOING BUSINESS IN ASIA

Credits & Level of Module

10 Credits, Level 2

Mode of Delivery

7 days of 5 hours per day, 1 day 2.5 hours comprising lectures, discussions, case analysis, field trip and students’ presentations.

Module Aims

This module aims to provide: x A critical understanding of the socio-cultural environment in Asia to

help in doing business in the region x An introduction to international business strategies x An understanding of consumers and marketing functions x An understanding of human resources practices in Asia x An introduction to sustainability for business organisation strategy

Method of Assessment

Individual course work with 2,000 words limit (100%)

Daily Schedule 0930-1200: (except 27th June 2018, class starts at 10.00am) Lunch : 12 noon- 1.00pm 1.00pm - 2.30pm 9.30-1200 noon (10th July 2018)

A. TOPIC SCHEDULE:

DATE TIME TOPIC LEADERS Wed 27th June 2018

10.00am – 2.30pm

1. Introduction and Socio-cultural Context in Asia.

Vanitha Ponnusamy Vanitha.Ponnusamy@nottingham.edu.my

Thurs 28th June 2018

9.30am - 2.30pm

2. Business Strategy and Globalisation

Anita Chakrabarty Anita.Chakrabarty@email.nottingham.edu.my

Fri 29th June 2018

9.30am – 2.30pm

3. Marketing in Asia – The Asian Consumer

Anita Chakrabarty Anita.chakrabarty@email.nottingham.edu.my

Mon 2nd July 2018 Tues 3rd July 2018

9.30am - 2.30pm 9.30 -12pm

4. Human Resource Management Practices - An Asian Perspective

Mathew Abraham Mathew.Abraham@email.nottingham.edu.my

Tues 3rd July 2018

1.00pm 2.30pm

5.1 Sustainability Issues in Strategy

Yeoh Ken Kyid Ken.Yeoh@nottingham.edu.my

Wed 4th July 2018

Batu Caves trip

Thurs 5th July 2018

9.30am – 2.30pm

Business Insight Field trip

Mon 9th July 2018

9.30am - 2.30pm

5.2 Sustainability Issues in Strategy

Yeoh Ken Kyid Ken.Yeoh@nottingham.edu.my

Tues 10th July 2018

9.30am – 12pm

Presentations and Module Review

Vanitha Ponnusamy Vanitha.Ponnusamy@nottingham.edu.my

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A. Module Content and Readings TOPICS Topic Leaders Socio-Cultural Context in Asia Vanitha Ponnusamy

Religion and Moral Philosophies of Selected Nations in Asia x Gibson, T. 2007, Islamic Narrative and Authority in Southeast Asia, (eBook). x Evans, G. (eds.), 1993, Asia’s Cultural Mosaic: An Anthropological Introduction,

Singapore: Prentice Hall. x Fisher, C.M. and Shirole, R. “Ethical Stances in Indian Management Culture”, Personnel

Review, 2001, 30 (5/6). x Gibson, T. 2007, Islamic Narrative and Authority in Southeast Asia, (eBook). x Min Chen (2004), Asian Management Systems, 2nd ed, London: Thomson Learning.

(Chapters 1-3). x Shim, D., 2006, ‘Hybridity and the rise of Korean popular culture in Asia’, Media, Culture

& Society, 28 (1): 25 – 44. Question for reflection: How far do religion and/or moral philosophies impact business practices in Asia? Business Strategy and Globalisation

Anita Chakrabarty

Globalisation and Strategy of International Business in Asia x Barlett, C. and Ghoshal. S. (2000). "Going Global: Lessons for Late Movers." Harvard

Business Review, March-April: 132-142.

x Doz, Y. L., Bartlett, C.A. and Prahalad, C. K. (1981). “Global Competitive Pressures and Host Country Demands – Managing Tensions in MNCs.” California Management Review, Spring, XXIII (3): 63-74

x Ghemawat, P. (2003). "The Forgotten Strategy." Harvard Business Review, November: 77-83.

x Porter, M. E. (1986). “Changing Patterns of International Competition.” California Management Review”, XXVII (2): 9-40

x Roth, K. and Morrison, A. J. (1990). “An Empirical Analysis of the Integrated-Responsiveness Framework in Global Industries.” Journal of International Business Studies, 21 (4):541-564.

Question for reflection: What are the key challenges for multinational enterprises (MNE) entering into emerging markets in Asia? (Case Study: McDonald’s in India, Uber) Marketing in Asia Anita Chakrabarty

The Asian Consumer x Hofstede, G. (1994), “The Business of International Business is Culture”, International

Business Review, Vol. 3(1), pp. 1-14

x Levitt, T. (1983), “The Globalisation of Markets”, Harvard Business Review, May/June.

x Sheth, J. (2011). Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices. Journal of Marketing, 75(4), pp 166-182

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x Laforet, S and Chen, J. (2012) Chinese and British consumers’ evaluation of Chinese and international brands and factors affecting their choice. Journal of World Business. Volume 47, Issue 1, Pages 1-156

Question for reflection: How different are Asian consumers from the rest of the Western world? To what extent does western marketing practices have to adapt to the Asian consumer landscape? (Case Study: DISNEY – An examination of Disney’s international theme parks) Human Resource Management Practices: An Asian Perspective

Mathew Abraham

HRM Practices in Asia – Strategic or Operational? x Yeung, A., Warner, M., and Rowley, C. (2008). “Guest editors' introduction growth and

globalization: Evolution of human resource management practices in Asia”. Human Resource management. Vol 47 (1), pp. 1–190.

x Rowley, C and Benson, J. (2002). Convergence and Divergence in Asian Human Resource Management. California Management Review, 44 (2). pp 90-109.

x Park, H.J., Gardner, T.M., and Wright, P.M. (2004). HR practices or HR capabilities: which matters? Insights from the Asia Pacific region. Asia Pacific Journal of Human Resources. Volume 42(3): pp 260–273.

x Zhu, Y., Warner, M., and Rowley, C. (2007). Human resource management with ‘Asian’ characteristics: a hybrid people-management system in East Asia. The International Journal of Human Resource Management. Volume 18 (5), pp 745-768.

x HRM Asia news: http://www.hrmasia.com/

Question for reflection: Are there any significant differences in HRM practices between Western and Asian organisations? Are HRM practices adapted to suit the Asian context? (Case Study: Marina Bay Sands: Thinking Differently. Source: HRM Asia) Sustainability Issues in Strategy Yeoh Ken Kyid

Sustainable Strategic Management - How Businesses Can Contribute to Sustainable Development • Porter, M.E. and Kramer, M.R. (2011) “The Big Idea: Creating Shared Value. How to

reinvent capitalism—and unleash a wave of innovation and growth”, Harvard Business Review, 89(1-2).

• Stead, J.G. and Stead, W.E. (2008), “Sustainable Strategic Management – An Evolutionary Perspective”, International Journal of Sustainable Strategic Management, 1(1), pp. 62-81.

• Mitchell, R.K., Agle, B.R. and Wood, D.J. (1997), “Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts”, Academy of Management Review, 22(4), 853-886.

• Neville, B.A., Bell, S.J. and Whitwell, G.J. (2011), “Stakeholder salience revisited: Refining, redefining, and refuelling an underdeveloped conceptual tool”, Journal of Business Ethics, 102(3), 357-378.

• Hart, S.L. (1995), “A Natural-Resource-Based View of the Firm, The Academy of Management Review, 20(4), 986-1014.

• Hart, S.L. and Milstein, M.B. (2003), “Creating Sustainable Value”, Academy of Management Executive, 17(2).

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Question for reflection: How different are Asian corporations from the rest of the Western world in terms of sustainable development? (Case study – John Hardy and Frangipani) Presentation of business case

Vanitha Ponnusamy

Group Presentation Task: Select any topic delivered in this module: Business Strategy & Globalisation or Marketing or Human Resources Management or Sustainability Issues in Strategy, and evaluate how culture and values influence their form and practices in an Asian country of your choice. The group should use PowerPoint slides for the presentation and all members of the group must participate in the presentation. 15 minutes presentation for each group and 5 minutes of Q & A. Wrap Up and Summary of Module Time: 1200 - 1230

B. INDIVIDUAL COURSE WORK GUIDELINES 1. Coursework (100%) The body of the report should not exceed 2,000 words (excluding executive summary, references and appendices). Abstract required less than 300 words. Task: 1. Choose one country in Asia and provide an overview of its socio-economic

dynamics. (25 marks) 2. Examine the business, marketing and human resource strategies of a firm that has

entered / has operations in the country chosen above. (60 marks) 3. Explain how the firm has taken into consideration sustainability issues in their strategy?

(15 marks) 2. Submission of Coursework: One copy of coursework should be submitted via email to Dr Anita Chakrabarty at Anita.Chakrabarty@nottingham.edu.my on the 13 August 2018 by 2pm (Malaysian time). Before final submission, please send in your assignment at “Turnitin UK” to check for plagiarism. The link will be provided on your moodle page.

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3. Penalties for Late Submission If coursework is submitted late without sufficient reason it should be marked in the normal way and a penalty applied. The standard University penalty for late submission should be 5.0% absolute (i.e. 5 marks on the 0 – 100 scale) per working day (i.e. excluding Saturday, Sunday or public holidays), until the mark reaches zero. Should a student be likely to miss a deadline then the situation should be discussed as early as possible with both the module convenor and personal tutor. Please note that in accordance with the Business School departmental procedure for obtaining an extension, any granting of extensions has to be coordinated by Dr Anita Chakrabarty.

4. Academic Misconduct and Penalties applied: a) plagiarism

This is an academic offence and can result in zero marks being awarded for this module.

b) cheating

Do not borrow/lend your work to others which can result in zero marks being awarded for the coursework.

5. Academic Writing – ensuring good practice

Referencing � Journal articles from the university website � Magazine articles from university website � No other internet source except official websites of governmental institutions,

countries, companies, etc � Harvard referencing system � Quality references will garner more marks All student coursework should be properly referenced as follows: In text: The additional role of the initiator was introduced by Bonoma (1982) … In references list section at the end: For books:

Segal-Horn, S. and Faulkner, D. (1999) The Dynamics of International Strategy. (1st Edition), London: International Thomson Business Press.

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For articles in books: Plummer, M. G. (2000) 'Corporate Interaction, Direct Investment and Regional Cooperation in Industrialising Asia' in Kreinin, M. E. and Plummer, M. G. (eds.) Economic Integration and Asia, pp 184-199. Cheltenham and MA: Edward Elgar.

For journal articles:

Siler, P., Wang, C and Liu, X. (2003). “Technology Transfer within Multinational Enterprises: Panel Data Evidence from US Subsidiaries in Scotland”, Regional Studies, 37(1): 15-25.

For newspaper or magazine articles:

MIDA (2004) 'Malaysia Moving up the Value China', The Star, 4 March.

For online sources: AT Kearney (2004) 'A.T. Kearny's 2004 Offshore Location Attractiveness Index', Downloaded from http://www.atkearney.com/shared_res/pdf/ Making_Offshore_S.pdf as at 15 January 2005.

Please make sure that you correctly reference all information sources used and it is very

important that you quote correctly from reference sources. Please keep in mind, that if

you copy a section word by word from a source, you have to show this in your essay by

starting this section with “and ending it with”, the reference should then also include the

page number, as illustrate in the example below.

Example: Quelch and Bartlett (1999, p. 1) state that “perhaps the most powerful

force driving the globalisation revolution has been the need for companies to

capture economies at greater than national scale.”

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School of English Summer School 2018

Creative Writing: Place, Travel, Movement

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Module Code: Q31M06

Convener: Dr Shivani Sivagurunathan Shivani.Sivagurunathan@nottingham.edu.my

School of English on the net: http://www.nottingham.edu.my/English/index.aspx www.facebook.com/UNMCEnglish

Module Outline ‘Comes over one an absolute necessity to move…’ (D.H. Lawrence)

The experience of travel, and attention to place and space, is a key component of both fiction and creative non-fiction. This module, which follows the specifications of our core undergraduate class, is led by writing faculty from Malaysia’s first Creative Writing programme – the University of Nottingham Malaysia Campus undergraduate ‘English with Creative Writing’ degree. We engage in a variety of forms of reading and writing practice in order the better to express our relation to the many experiences and forms of movement. Activities include creative and analytical responses to published works, writing exercises in fiction and creative non-fiction, and revision and review of work written in the course of the Summer School. This is an intensive programme, presupposing existing experience and commitment to creative writing.

Creative Writing: Place, Travel, Movement is an introduction to the art and craft of Creative Writing with a specific focus on prose/short fiction and creative non-fiction. This is a writing-intensive course, which will be conducted as a workshop or studio, where students will be expected to write and read out their own work on a daily basis. This course will look at a range of classical and contemporary work in creative non-fiction, prose/short fiction to help students create their own distinct voices and way of writing. Students will be expected to engage in critical discourse, and develop a way of using writing as a way of looking at the world, a way of seeing and expressing the human condition through words.

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Aims

To guide students in the practice of the process of writing, developing their skills in writing, and reading to develop an awareness of literary contexts and creative and aesthetic possibilities.

Learning outcomes At the end of the module you should have knowledge and understanding of:

x some elements of fiction, including character, narrative and point of view x the process of using notebooks, making revisions.

Intellectual skills

x aesthetic perspectives on writing x creative perspectives on writing x the ability to edit one’s writing

Professional skills

x the ability to develop work in progress through discussion with others x the ability to contextualise writing

Transferable skills

x the ability to reflect on progress x the ability to respond to peer criticism

Coursework All written work must be typed, in at least a 12 point font, double-spaced, and with margins of at least 1”. If coursework is submitted after the official deadline without an extension having been obtained, five percentage points will be deducted for each working day (or part thereof after 2pm) that the coursework is late. This is a general University regulation applied equally across all Schools and Faculties and is not open to student negotiation.

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Please see the School Handbook for the full details and procedures of coursework submission, extensions and marking. Department policy is that plans/outlines can be discussed with lecturers but not essay drafts. Plagiarism Plagiarism is defined by the University as an academic offence in which a student uses another person’s work and submits it with the intent that it should be taken as his or her own work. Plagiarism would consist of any of the following: x Quoting any part of a printed or electronic source without enclosing the quotation in quotation

marks and providing the reference for the source. x Paraphrasing any part of a printed or electronic source without acknowledging the source. x Presenting the point of view stated in a printed or electronic source without acknowledging your

reliance on the source. x Copying phrases and sentences from a printed or electronic course that is paraphrased without

enclosing the cited text directly in quotation marks. x Copying work submitted by another student. Submitting work written by someone else as if it is

your own.

Unintentional plagiarism can occur when writing up an essay from notes or even memory, by reproducing sentences, phrases, or a general line of discussion or point of view from the sources you have studied as if they are your own work, though these passages are in fact borrowed from other sources. To avoid suspicion of plagiarism under these circumstances, it is advisable to take care when taking notes to enclose any text copied verbatim from a source in quotations marks (making a note of the page number). Unlike the corporate sphere, universities are responsible for creating knowledge for the sake of knowledge itself, rather than for a personal or purposeful gain. Because of this, scholars have a profound ethical responsibility to academic integrity. Knowledge is an additive process. This means that in order to build knowledge, one must “stand on the shoulders of giants” as Isaac Newton once said. This process of knowledge-building is the fundamental core of a university and of your scholastic development. When building your own base of knowledge, you cite sources in order to give credit to those who have done the original research and also to allow others to examine these primary materials in their own process of learning. Citations also allow others to confirm that you have used your cited information properly. As a student at this university, you are a “scholar in training” and must adhere to these strict codes of integrity. This reflects not only upon you, but also upon this university. Plagiarism is an extremely serious academic offence. The penalties for an academic offence such as plagiarism range from receiving a written warning to being awarded a mark of 0 for your work. In

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extreme cases, plagiarism can even lead to being excluded from the University. Class Schedule

Session 1

Introduction to writing fiction and creative non-fiction: ‘On Subject’ by Sean O’ Faolain and ‘For Young Writers’ by Joyce Carol Oates

Session 2 Grounding Your Story: Excerpt from In Cold Blood by Truman Capote

Session 3 Finding Your Story: ‘The Year of Magical Thinking’ by Joan Didion

Session 4

Character: ‘Community Life’ by Lorrie Moore and ‘Bliss’ by Katherine Mansfield

Session 5

Character: Excerpt from Voyage in the Dark by Jean Rhys and ‘Cathedral’ by Raymond Carver

Session 6

Point of View: ‘Bluebeard’s Egg’ by Margaret Atwood and ‘The Odour of Chrysanthemums’ by D.H. Lawrence

Session 7

Place: ‘Masbabu’ by Dina Zaman and ‘The Life You Save May Be Your Own’ by Flannery O’Connor

Each session we will briefly discuss the topics stated above. The main focus of our classes will be on writing exercises and group feedback. Each student is expected to complete writing exercises, read their work to the class and provide feedback to their classmates’ work. I will provide the various excerpts and stories listed on the schedule above. However, you are also expected to do your own reading. There are some excellent websites that feature short stories and creative non-fiction and, of course, do pay visits to libraries and bookstores. Below are some suggestions to get you started on finding stories and information about writing. There are many, many more resources online so please do spend some time searching for material. Fiction and Creative Non-Fiction (general) Classic Short Stories: http://www.classicshorts.com/ (a selection of classic short stories) The Guardian: www.theguardian.com/books (essays, articles and reviews of books; short stories under ‘Original Writing’ section)

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The New Yorker: www.newyorker.com (short stories, essays, articles and reviews of books) DailyLit: http://www.dailylit.com (short stories emailed in installments upon request) Literary Magazines NewPages.com: http://www.newpages.com/literary-magazines/ (list of American literary magazines) Cha: An Asian Literary Journal: http://asiancha.com/ (mainly publishes Asian-themed fiction, poetry and non-fiction) Open Road Review: http://www.openroadreview.in/ (based in India, publishes fiction, poetry and non-fiction from around the world) Creative Non-Fiction: https://www.creativenonfiction.org/ (publishes creative non-fiction) The Paris Review: http://www.theparisreview.org/ (publishes short stories, poetry and interviews) Granta: http://www.granta.com/ (publishes fiction, non-fiction and poetry by new and established writers) Guidance for Writers Poets & Writers: http://www.pw.org/ (articles about writing, information about magazines, tips for writing and for finding agents) Writer’s Digest: http://www.writersdigest.com/ (articles about writing, information about magazines, tips for writing and for finding agents) Daily Writing Tips: http://www.dailywritingtips.com/ (useful articles about grammar and language)

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School of Modern Languages and Cultures

CS2M10 Intensive Mandarin Chinese for Beginners

Summer School 2018

Module Outline Module Convenor:

E-mail:

Pre-requisites

Module Description

The Module is designed mainly to practice students’ speaking and listening ability. Target Students

The target students are learners who are interested in Chinese language and have none or little prior knowledge in the language. How does this module work?

Learner-centered instruction will be implemented along with well-defined tasks and student-driven activities to enhance the learning process. The Chinese authentic materials will be used in classroom to help students get the sense of natural way of Chinese listening and speaking. This module will

x Help student become comfortable learning Chinese x Include situational language teaching and tasked-based language learning x Request no writing exercise, no home work

Learning Outcomes

In completing this course, students will be able to

1. Knowing the meaning of 100 Chinese words and produce the sounds associated with the words. 2. Demonstrate comprehension of, and respond to, simple dialogues and speeches on given topics. 3. Recognize and use simple words and phrases in general social situations (e.g., to greet, introduce, thank,

apologize, compliment, express pleasure or regret). 4. Talk about daily activities using basic vocabulary, grammar patterns, and standard usage with clear

pronunciation and correct tones. 5. Complete both oral and listening tests on vocabulary, grammar patterns, and common usage throughout

during two weeks. Course Books and Learning Materials x A Course in Contemporary Chinese

It is the latest published Chinese textbook in Taiwan and will be mainly used in the session of listening. x Practical Audio-visual Chinese

It will be used in the session of fun & easy conversation.

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x Self-Made Material Eight topics from everyday life are selected that are useful for beginner-level students.

Timetable

Date/ Time/ Tutor

10：30am/9:30 – 12pm*/1:00 pm –3:00 pm

10：30am/9:30 – 12pm*/1:00 pm –3:00 pm

Remarks

26 June (Tue)

Theme: Welcome to Malaysia (Taiwan) 欢迎你来马来西亚

Theme: Greetings

27 June (Wed)

Theme: Welcome to Malaysia (Taiwan) 欢迎你来马来西亚

Theme: Self-Introduction

28 June (Thu)

Theme: My family 我的家人 Theme: Number, Date and Time

29 June (Fri)

Theme: My family 我的家人 Theme: Review Lesson 1 & 2

2 July (Mon)

Theme: What are you doing over the weekend？周末做什麼？

Theme: Asking Directions

3 July (Tue)

Theme: What are you doing over the weekend？周末做什麼？

Theme: Transportation

4 July (Wed)

Theme: 请问一共多少钱？ Excuse me. How much Does That Cost in Total?

Theme: How to Buy Things

5 July (Thu)

Theme: 请问一共多少钱？ Excuse me. How much Does That Cost in Total?

Theme: Review Lesson1-4

6 July (Fri)

Theme: Laksa真好吃 Laksa Is Delicious

Theme: Food and Drink

9 July (Mon)

Theme: Laksa真好吃 Laksa Is Delicious

Theme: Ordering Food and Drink

10 July (Tue)

Theme: Review Lesson 1-5 Theme: Review Lesson 1-5

11 July (Wed)

Theme: Presentation and Final exam

Theme: Review Lesson 1-5

Assessment

Assessment Type KIS Category % Duration In class exam 1 (written-single choice exam)

Listening 20% 15 minutes

In class exam 2 (oral test) Speaking 20% 15minutes

Presentation 1 Speaking 20% 5-10

minutes/per student

Final exam Listening& Speaking 40% 40 minutes