Twitter for Business (#3RdTT)

Michelle Post, Ph.D. mpost.phd@gmail.com

http://www.reachyourpotential.info @MichellePost

Who is Dr. Michelle Post?

Author: Building Your Adjunct Platform, Heaven Has Tea Parties, & Reflections of Weekly Words

Facebook: https://www.facebook.com/DrMichellePost

Linkedin: http://www.linkedin.com/in/michellepostphd

Pinterest: http://pinterest.com/mpostphd Slideshare: http://www.slideshare.net/mpostphd Twitter: http://twitter.com/michellepost ReachYourPotential:

http://reachyourpotential.info/ WorkPlaceInfluence:

http://workplaceinfluence.org/

Certificate of Completion

Lessons to Learn

• Twitter Statistics • Why Twitter • Dr. Post’s Twitter Strategy • Dr. Post’s Steps & Tools

When Using Twitter • Twitter Canvas • Twitter Profile • Language of Twitter:

Tweeting, Re-tweeting, Hashtags & DM

• To Follow & Be Followed • What to Tweet and When

• Twitter Search • Twitter Advanced Search • Twitter for Lead Generation • Twitter Ads • Twitter Vine • Twitter ROI • Twitter Best Practices • CALL TO ACTION • So Many Twitter Resources • References

Twitter Statistics

StatisticBrain. (2013, May 7). Twitter statistics. Retrieved from http://www.statisticbrain.com/twitter-statistics/

Twitter Statistics

• 34% of marketers have generated leads using Twitter, and 20% have closed deals

• 77 of the world’s 100 largest companies maintain a corporate Twitter account. But media outlets are the most active users

• 2 out of 3 social media users believe Twitter influences purchases

• 50% of people follow brands on Twitter • 75% of companies now use Twitter as a marketing

channel • 66% of questions asked on Twitter have some

commercial intent (Sian Phillips)

Why Twitter? “It is the perfect platform for the distribution of marketing content. Describe a link, paste it in the box, and hit Tweet. Your followers can then click and read, and if they ’re so motivated, they can share that link with their followers. It ’s the most elegant viral mechanism yet invented.” ~ Dan Zarrella, The Science of Marketing

Why Twitter? It isn’t just a cute kiddie-toy or chat function for keeping in touch with friends. With its real-time human-driven results, Twitter has become the networking, information, and search engine of choice for many business professionals. ~ Mark, Schaefer, The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time .

What You Can Do With Twitter

• Attract new audiences and potential customers, partners, and suppliers

• Follow news on your industry, market, competition, and customers

• Solve problems quickly • Stay on top of the latest

research, opinion, insights, and competitive intelligence

• Learn new skills • Strengthen new and existing

business relationships • Open up low-cost marketing

opportunities (Mark Schaefer)

• Branding • Connecting with customers • Giveaways • Marketing • Twitter is viral • Increase sales (Aaron Lee) • Research • Upload photos & videos • Product launches • Reviews • Share information • Be helpful, interesting, and

engaging (Michelle Post)

Why It Works

Dr. Post’s Twitter Strategy

YOU

Why

Who

What

When

Where

How

1. Why – Why are you using the application & do you need to?

2. Who – Who is your company voice? Who will you follow? Who will you listen to?

3. What – What are your assets that can be used on social media?

4. When – When is the best time to tweet?

5. Where – Where else should you place your Tweets?

6. How – How are you going to Tweet?

“Tactics without strategy is the noise before defeat.” – Sun Tzu

Dr. Post’s 4-Steps & Tools in Using Twitter

Plan

Create

Tweet

Measure/Manage

Twitter Campaign

• Plan – Decide what my content for each month • Create a social media calendar with

days of FB, TW, LI • Create – I create an Excel spreadsheet with

my Tweets for the day, week or month • Use a URL shortener, Bitly • Create hashtags for tweets

• Tweet – I tweet my content using HootSuite for it allows me to upload & schedule my tweets • I tweet the same messages to my

personal & for profit business • Measure/Manage – I manage my followers

using ManageFlitter & measure my Twitter presence with TwitterGrader

Twitter Canvas

Twitter Canvas – The Parts

• The Background Theme • The Home Page

– Tweets – Following – Followers – Compose new Tweet – Who to Follow – Trends – Tweet Stream

• @ Connect – Interactions – Mentions

• # Discover – Tweets – Activity – Who to follow – Find friends – Browse categories

• Me – Tweets – Following – Followers – Favorites – Lists – Photos & Videos

• Search • Settings

– Edit Profile – Direct Messages – Lists – Help – Keyboard shortcuts – Settings – Sign out

Twitter Profile

Twitter Profile – The Parts

• User Name - Choose a good user name that will easily appear in searches

• Picture – A picture is preferred over a logo, but you can have both

• Bio – Can only be 160 characters and needs to use the same keywords from your website, blog, and other social media accounts

• Link – Include a link to your website or your most visited social media site (FB, LI, Blog)

Language of Twitter

• Tweet – a single Twitter post • @messages – an @ symbol followed by an account

name is a link to that account page, used to see who is mentioning you

• ReTweet (RT) – the act of reposting somebody else’s tweet

• #Hashtags – using the # in front of a word or phrase denotes it is a searchable term

• Direct Messages (DM) – a private message option • Tweetup – an in-person gathering organized by Twitter • Fail Whale – when Twitter goes down, this is their

symbol a whale

To Follow & Be Followed

50 Powerful Ways to Get More Twitter Followers - http://twittertoolsbook.com/how-to-get-more-twitter-followers/

Who to Follow • Your network • Your customers • Your competitors • Your industry experts • News channels • People of interest • People who add value to you

Your Followers • Your network • Your customers • Your competitors • You the expert • People of interest • People you can add

value too

What to Tweet & When

Great Blog Post • Mike Brown - What to

Tweet About – 37 Ideas for Better Content Marketing: http://brainzooming.com/what-to-tweet-about-37-ideas-for-better-content-marketin/16534/

• What to Tweet is only limited by your imagination. – Be helpful – Be interesting – Be human – Be transparent – Don’t sell

• Best Time – http://www.fuseworkstudios.com/maximizing-your-tweets-infographic/

Twitter Search

https://twitter.com/search-home#

Twitter Advanced Search

https://twitter.com/search-advanced

Twitter for Lead Generation

• Tools Already Exist to Help With Lead Generation – Twitter Lists – Promoted Tweets – Twitter Advanced Search – Hashtags – Tweeting with right keywords – Tracking keywords, mentions, lists, & conversations – Great blog post with lead generation strategies:

https://social123.com/salestipsguide/10-social-lead-generation-strategies-for-twitter/

Twitter Ads

https://business.twitter.com/

Twitter Vine • The App -

https://vine.twitter.com/

• Just a few uses: – Engage – Market – Humanize – Market

http://www.socialmediaexaminer.com/twitter-vine-creative-uses-for-business/

Twitter ROI

What to Measure • Retweets • Mentions • Campaign

specifics • Lead generation • Sales from tweets • Followers • Searches • And more

Twitter ROI Resources

• Jenna Hanington - 6 Tools to Help Measure Your Twitter ROI: http://www.pardot.com/social-media/6-tools-measure-twitter-roi/

• Anum Hussain - The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine: http://blog.hubspot.com/blog/tabid/6307/bid/34185/The-Marketer-s-Ultimate-Guide-to-Measuring-the-ROI-of-Twitter-Vine.aspx

• Social Media Today - How to Determine Facebook and Twitter ROI [INFOGRAPHIC]: http://socialmediatoday.com/tom-crawshaw/587731/how-determine-facebook-and-twitter-roi-infographic

• Zoe Wilson – Measuring ROI in Social Media Part III: Twitter Metrics: http://info.confluencedigital.com/blog/bid/168588/Measuring-ROI-in-Social-Media-Part-III-Twitter-Metrics

Twitter Best Practices

• 5 Best Practices for Marketing on Twitter - http://www.business2community.com/twitter/5-best-practices-for-marketing-on-twitter-0256951

• 8 Best Practice Tips for Twitter - http://www.smallbusinessbc.ca/starting-a-business/8-best-practice-tips-twitter

• 8 Twitter Best Practices - http://socialmediatoday.com/rachel-strella/1250471/8-twitter-best-practices

• 10 Tips for Using Twitter Like a Pro - http://www.entrepreneur.com/article/226178

• 10 Twitter Tips on Apps, Engagement, and Experimenting - http://brainzooming.com/10-twitter-tips-on-apps-engagement-and-experiments/6247/

• Twitter for Business Best Practice Tips - http://www.brickmarketing.com/blog/twitter-best-practice.htm

• Tweet Sweet – 12 Irresistible Twitter Best Practices for Business - http://thinkhandy.com/tweet-sweet-12-irresistible-twitter-best-practices/

CALL TO ACTION

• Don’t have a Twitter account, then create one today

• Have a Twitter account, then begin listening & following

• Make Twitter part of your social media strategy – this year!

TWITTER RESOURCES & MORE

Dr. Post’s Twitter Book List

Twitter Influencers & Lists to Follow

• 10 Helpful Twitter Lists for Social Media Marketers - http://www.mediabistro.com/alltwitter/social-media-twitter-lists_b26200

• 10 Tech Experts You Should Follow On Twitter - http://www.hashtags.org/entertainment/celebrities/10-tech-experts-you-should-follow-on-twitter/

• Top 25 Twitter Small Business Experts to Follow - http://info.hawkeyemgmt.com/blog-Hawkeye-/bid/258400/Top-25-Twitter-Small-Business-Experts-to-Follow

• Top Internet Marketing Experts to Follow on Twitter & Google+ - http://www.mckremie.com/blog/2012/06/101-must-follow-internet-marketers-on-twitter-google/

• Top 10 Social Media Experts You Should Be Following On Twitter - http://vysibility.com/top-10-social-media-experts-you-should-be-following-on-twitter/

• The 140 Best Twitter Feeds of 2013 - http://techland.time.com/2013/03/25/140-best-twitter-feeds-of-2013/slide/all/

Twitter Success Stories

• Lindsey Weedston - Top 10 Best Uses of Twitter in 2012: http://socialmediatoday.com/lindsey-weedston/1113606/top-10-best-uses-twitter-2012

• Business Insider - The Top 20 Brands On Twitter, Ranked By Influence With Customers: http://www.businessinsider.com/the-top-20-brands-on-twitter-ranked-by-influence-with-customers-2012-7?op=1#ixzz2TuHR3HB9

• Twitter – Success Stories: https://business.twitter.com/success-stories

Twitter for Business

• Advanced Twitter for Business – 19 Links to 480 Twitter Tips, Lessons, and Apps: http://brainzooming.com/advanced-twitter-for-business-19-links-to-480-twitter-tips-lessons-and-apps/10758/

• Jill Duffy – How to Use Twitter for Business: http://www.pcmag.com/article2/0,2817,2383408,00.asp

• Kim Garst – 12 Simple Reasons to Use Twitter to Grow Your Business: http://kimgarst.com/12-simple-reasons-to-use-twitter-to-grow-your-business

• How to Twitter for Business: https://business.twitter.com/ • Garin Kilpatrick – Twitter Tools & Tips Blog: http://twittertoolsbook.com/small-business-tips/ • Charlene Kingston - How to Use Twitter for Business and Marketing:

http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/ • Sian Phillips – Twitter for Business: The Ultimate Guide:

http://tweakyourbiz.com/marketing/2013/02/19/twitter-for-business-the-ultimate-guide/ • Leo Widrich - 10 Traits of Power Tweeps You Can Adopt:

http://www.stumbleupon.com/su/2SF1Y2/arkarthick.com/2011/06/06/traits-of-power-tweeps/

Twitter for Business - Visually

• Consumer Chatter - http://d3w2bm0qyee8h5.cloudfront.net/insights/wp-content/uploads/2010/08/Twitter-products-and-services-infographic_small.png

• Danielle Macinnis – A Visual Guide to Twitter: http://www.daniellemacinnis.com/wp-content/uploads/2009/06/twitter-visual.jpg

• Laurel Papworth - Twitter business bandwagon: http://laurelpapworth.com/wp-content/uploads/2009/03/twitter-business-bandwagon.jpg

Twitter Resources

• 18 Best Practices To Help Your Business Not Suck At Social Media - http://mattsouthern.com/2013/01/22/social-media-best-practices/

• AllTwitter - http://www.mediabistro.com/alltwitter/ • Chris Brogan - 50 Ideas on Using Twitter for Business:

http://www.chrisbrogan.com/50-ideas-on-using-twitter-for-business/

• Hashtags – http://www.socialmediaexaminer.com/hashtags/ – http://twittnotes.com/2013/04/twitter-hastags-

business.html?utm_source=dlvr.it&utm_medium=twitter • Maximize Your Tweets -

http://www.fuseworkstudios.com/maximizing-your-tweets-infographic/

Twitter Lead Generation Resources

• DM Confidential – The Top Five Ways Marketers Should Use Twitter for Lead Generation: http://www.dmconfidential.com/the-top-five-ways-marketers-should-use-twitter-for-lead-generation/

• Danielle Lattuga – 7 Ways Publishers Use Twitter for Lead Generation: Lead Gen Series, Chapter II: http://www.epublishing.com/blogs/1/post/348-ways-publishers-use-twitter-for-lead-generation-lead-gen-series-chapter-ii

• Ilana – Twitter for Lead Generation: http://retargeter.com/social-advertising/twitter-lead-generation

• Jason Miller – Optimizing Twitter for Lead Generation: http://blog.marketo.com/blog/2012/12/optimizing-twitter-for-lead-generation.html

• Social123 – 10 Social Lead Generation Strategies for Twitter: https://social123.com/salestipsguide/10-social-lead-generation-strategies-for-twitter/

Twitter Tips From Social Media Examiner

• Rich Brooks - 4 Ways to Grow a Twitter Following That Matters: http://www.socialmediaexaminer.com/how-to-grow-a-twitter-following/

• Debbie Hemley - 26 Twitter Tips for Enhancing Your Tweets: http://www.socialmediaexaminer.com/26-twitter-tips-for-enhancing-your-tweets/

• Cindy King - 17 Twitter Marketing Tips From the Pros: http://www.socialmediaexaminer.com/17-twitter-marketing-tips-from-the-pros/

• Amy Porterfield - How to Make Twitter More Useful for Your Business: http://www.socialmediaexaminer.com/how-to-make-twitter-more-useful-for-your-business/

Twitter Apps

Top 100 Twitter Applications - http://www.squidoo.com/twitterapps

More Twitter Apps & Tools

• Brian Lakeman - Top 20 Twitter Tools for Twitter Users: http://www.itechcode.com/2012/12/26/top-20-twitter-tools-for-twitter-users/

• Aaron Lee – 5 Twitter Tools to Enhance Your Marketing: http://www.socialmediaexaminer.com/twitter-tools-to-enhance-your-marketing/

• Aaron Lee – 3 Twitter Tools to Enhance Your Marketing: http://www.socialmediaexaminer.com/3-twitter-marketing-tools/

• Leon Widrich – 5 New Marketing Tools to Boost Your Marketing: http://www.socialmediaexaminer.com/5-new-twitter-marketing-tools/

Additional Social Media Resources

• Jason Keath - Top 10 Social Media Conferences to Attend - http://socialfresh.com/social-media-conference/

• Cindy King - Top 20 Social Media Marketing Articles From 2012: http://www.socialmediaexaminer.com/top-20-social-media-marketing-articles-2012/?inf_contact_key=ca3e849a0cefca806fd80f0852771af76e2712f8b438d5cd20c48326ba284760

• Social Media Best Practices - http://www.craftcreativemarketing.com/social-media-best-practices-for-business-infographic/

References

• Bennet, Shea. (2012, November 28). 8 Best Practices For Using Twitter For Business [INFOGRAPHIC]. Retrieved from http://www.mediabistro.com/alltwitter/twitter-business-tips_b31823

• Digital Surgeons. (n.d.). Marketing with meaning [Image file]. Retrieved from http://www.marketingwithmeaning.com/wp-content/uploads/2011/05/doug-twitter-1.png

• Fletcher, Terra L. (2013, January 16). Follow Twitter now! [Blog post]. Retrieved from http://www.dirjournal.com/articles/follow-twitter-now/

• Hines, Kristi. (2013, March 4). 16 ways businesses are using Twitter Vine [Blog post]. Retrieved from http://www.socialmediaexaminer.com/twitter-vine-creative-uses-for-business/

• I Make Business [Image file]. (n.d.). Retrieved from http://saigesolutions.net/wp-content/uploads/2011/09/Twitter-for-Business-788391.jpg

References, Cntd.

• Phillips, Sian. (2013, February 19). Twitter for business: The ultimate guide [Blog post]. Retrieved from http://tweakyourbiz.com/marketing/2013/02/19/twitter-for-business-the-ultimate-guide/

• Schaefer, Mark (2012). The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. McGraw-Hill. Kindle Edition.

• Twitter for Business [Image file]. (n.d.). Retrieved from http://www.hsi.com/Portals/22308/images/B luebird-resized-600.jpg

• Twitter for Business [Image file]. (n.d.). Retrieved from http://www.tweet-power.com/blog/wp-content/uploads/2011/01/twitter_4_business.jpg