Overview of 3G

3G Commercial Networks3G Network Launch CommitmentsThere are more than 185 commercial networks in more than 80 countries

No Global standardsNo common frequency bandLow information bit ratesNeed for 3G SystemsLow voice qualityNo support of VideoVarious categories of systems to meet specific requirements

High speed Packet data services. Multimedia support. Backward compatibility with 2Gsystems. Improved system capacity.3G Services : Key Requirements

BSNL has launched 3G services in selected cities and has a clear 6 month to 1 year lead over the nearest rival. BSNL needs to ensure that the 3G launch is a success.

What does 3G bring to the table..? Increased voice capacity. Increased data speeds. Enhanced experience on existing services New exciting services Increased ARPU from subscribers. New revenue streams.Increased CapacityEnd user servicesRevenue potential

Applications Evolution user perspectiveMoviesVideo- clipsPhotosPicturesSMSEMSMMSTextStreaming

High quality voiceMobile BroadbandVideo services Video Call/streaming videos/ Video clipsEnhanced Content services Music/ tones/picturesBusiness solutions E-Mail/enterprise services

Rich content to encourage usageCartoons, Dating, Pop stars, Sports stars, Pets,Special occasions, Hobbies, Sports results, TV programmes, News, Weather, Holidays, Timetables, Family...

Mobile TV allows the user to view TV channels on the mobile

Full movie /music download Live news & sport updates Interactive games Video streaming Wallpapers and Tone downloads The content services include the following:

Users can download full track music and videos on their mobile any time , any where

This has happened:This is happening now:

Access devices like a portable laptop or a mobile handset are typically used. Mobile Broadband signifies High speed Wireless access

3G gives the user the flexibility to access high speed internet any time anywhere.

Video CallWith the deployment of 3G,Video call service will put BSNL on clear cut advantageous positionwith respect to its competitors

Video CallA girl in a city looking and talking to her grandmother ,living in a rural area, through 3G Phone

Video MailIn addition to voice mail available on 2G platform, with 3G we can deploy video mail service also

Video ConferencingWith 3G Technology we can have video conferencing facility through our mobile phones

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Like cutting edge technology Use mobile phone as a personal statement Target Services Instant Messaging Video calls Music Downloads MMS

Teens Demographic Profile Age 5-15 years Still in School Belonging to High income group Attitude to Technology

Like new technology Heavy user of telecom services for socializing Emphasis on design brand and new features to show off. Target Services Interactive Game Video calls Music Downloads See Me TV, Mobile TV Mobile Blogging Youth Demographic Profile Age15-24 years Mix of college- going and working Belonging to medium to High income group Attitude to Technology

Needed for productivity improvement Fashion and status improvement Emphasis on design brand and new features to show off. Target Services Mobile Banking / Mobile Trading Video calls / Video surveillance Video on Demand / Mobile TV Location based services/ High Speed internet Professional Demographic Profile Age25-54 years Graduate & Post Graduate Salaried & self employed people with medium to higher salary Attitude to Technology

Slow to adoption to new technology Uses technology if it has quantitative benefits in their lives

Target Services Email Bill Payment Location based services Adult Demographic Profile Age25-54 years Graduate & Post Graduate Blue collared workers Low to medium salary Attitude to Technology

Often scared to new technology Feels stressed out and less in control while using the technology

Target Services Email Bill Payment music download Video call Seniors Demographic Profile Age 54 years and above Retired and home makersLow to medium salary Attitude to Technology

Getting the right (most attractive) content providers (TV Channels) is vital.

Easy service enablement for customers.

Mobile TV

Mobile Sports Clips Early-to-market with mobile video, rapid download. Content that appeals to many and that are willing to pay. Content that is updated regularly and has current value.

INTERNATIONAL MOBILE TELEPHONY 2000. ( IMT-2000) A FUTURE STANDARD IN WHICH A SINGLE INEXPENSIVE MOBILE TERMINAL CAN TRUELY PROVIDE COMMUNICATIONS ANY TIME AND ANY WHERE.3 G STANDARD

Enhanced Security Performance. Global Seamless Roaming. Data Rates up-to 2 Mbps for Indoor Environment. Flexible Radio Bearer for Increased Spectrum Efficiency. Wide Range of Telecommunication Services ( Voice, Data, Multi-media, Internet ). Multiple Radio Environments ( Cellular,, cordless, satellite). Common Spectrum Worldwide ( 1.8 2.2 GHz band ). IMT-2000 VISION

GSM EvolutionGPRS200 KHz carrier115 Kbps peak data ratesEDGE200 KHz carrierData rates up to 384 Kbps8-PSK modulationHigher symbol rateUMTS5 MHz carrier2 Mbps peak data ratesNew IMT-2000 2 GHz spectrumGSM200 KHz carrier8 full-rate time slots16 half-rate time slotsGSMGPRSEDGEUMTS3G

2.5G

2G

HSCSDHSCSDCircuit-switched data64 Kbps peak data rates

Evolution Path for GSMNew spectrumExisting spectrum2G evolved 2G 3G14.4 kbps 64115 kbps 0.3842 mbps115384 kbpsIMT-2000 Capable SystemsGSMGPRSEDGE3G

3G SPECTRUMIMT 2000 Core Band ( FDD Mode Paired Frequencies) :

Mobile to BTS(UP-LINK) - 1920 to 1980 MHz

BTS to Mobile (DOWN -LINK) - 2110 to 2170 MHzIMT 2000 TDD Mode unpaired band :

- 1885 to 1920 MHz

- 2010 to 2025 MHz

SIMUSIMUSIMNetwork Reference Model 3GPPMTMEMEBTSBSCBSS AbisBSRNCRNS lubBSRNCRNS lubMGWIMSMSCEIRSGSNSGSNMSCSCFGMSCAUCHLRSMS- GMSCSMS- IW/MSCGGSNSMS-SC

ISDNPSTNDSPDNCSPDNPDN:-Intranet-Extranet- InternetumAAmcE, GFGfGrDHGn+Gd, Gp, Gn+GiMcExternal NetworksNote: Not all interfaces are shown and named cUcUANUECN

Thank You !!

RTTC HD.