3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D...
Transcript of 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D...
![Page 1: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/1.jpg)
3D Overview – IEEE DenverC i i S iCommunications SocietyDecember 2, 2010
Ch i LChris LennonCTO Group Lead
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 2: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/2.jpg)
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 3: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/3.jpg)
Overview
• What is 3D?
What We’ll Cover:What is 3D?
• 3D Cinema – setting the stage for 3DTVR id ll t• Rapid rollout
• Displays• CamerasCa e as• Distribution Formats
– Frame-compatible2D + Difference– 2D + Difference
• Things to Ponder• 3DTV Standards Activities
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY3.
• Harris and 3DTV Stan Moote
![Page 4: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/4.jpg)
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY4
![Page 5: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/5.jpg)
What is 3D?What is 3D?
A 3-D ("three-dimensional") photograph, movie or TV a picture A 3-D ("three-dimensional")
photograph, movie or TV a picture photograph, movie or TV a picture that provides the illusion of depth perception.
photograph, movie or TV a picture that provides the illusion of depth perception.perception.
This technique is often referred to
perception.
Thi t h i i ft f d t This technique is often referred to as stereoscopic, given two different views are used just like
This technique is often referred to as stereoscopic, given two diff t i d j t lik different views are used, just like
our left and right eyes do.different views are used, just like our left and right eyes do.
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY5.
![Page 6: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/6.jpg)
What is 3D?
A 3-D ("three-dimensional") photograph, movie or TV a picture photograph, movie or TV a picture that provides the illusion of depth perception.perception.
This technique is often referred to This technique is often referred to as stereoscopic, given two different views are used just like different views are used, just like our left and right eyes do.
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY6.
![Page 7: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/7.jpg)
What is 3D Hype about?
3-D certainly isn’t new. Stereo cameras have been around for cameras have been around for over a century
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY7.
![Page 8: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/8.jpg)
What is 3D Hype about?
3-D certainly isn’t new. Stereo cameras have been around for cameras have been around for over a century
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY8.
![Page 9: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/9.jpg)
What is 3D Hype about?
3-D certainly isn’t new. Stereo cameras have been around for cameras have been around for over a century
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY9.
![Page 10: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/10.jpg)
3D Games & Web 3D• Games & PCs
– 425 3D games released– Major monitor manufacturers offer 3D– 1M 3D PCs by mid 2011– Glasses which allow you to adjust convergence yourself (decrease discomfort)
• Web– Adobe Flash 3D– YouTube3D– Google Earth– Next3D– Live full-res 1080p 3D streaming shown at CES– Some anaglyph, but heading largely toward side-by-side
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY10.
![Page 11: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/11.jpg)
3D Cinema
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY11.
![Page 12: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/12.jpg)
3D Cinema– 35 3D films in 2009, 28M viewers
– Many tout 15% incremental cost, averages 2.4x revenue
– Animated features– Created in 3D space anyway– Simply render second eye view on computer– All Dreamworks, almost all Disney, and many
i d d i 3Dindependent going 3D
– Live actionLive action – James Cameron showed everyone how to
do it very well with Avatar
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY12.
– Next genres: Horror and high profile releases
![Page 13: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/13.jpg)
3D Cinema - RealDTM
• LCD circular polarizing filter placed in front of the cinema projector lens.
• Two streams of image data left and right are circularly polarized -• Two streams of image data, left and right, are circularly polarized -clockwise and anticlockwise - to generate pictures for the left and right eyes, respectively.
• These are alternated at high speed for projection on a silver screen• These are alternated at high speed for projection on a silver screen, watched by an audience wearing glasses fitted with circular polarizing filters. The alternating images reflected from the screen are thus seen by left and right eyes alternately, allowing the viewer tothus seen by left and right eyes alternately, allowing the viewer to enjoy a 3D experience.
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY13.
![Page 14: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/14.jpg)
3D Cinema – Dolby® 3D• Each of the three primary colors - red, green and blue - is split into 2
different wavelengths, one for the left eye and one for the right eye.• For projection an interference filter (Infitec) is rotated at high speed• For projection, an interference filter (Infitec) is rotated at high speed,
displaying RGB for left and right eyes alternately, while the viewer wears Infitec filter glasses for this "wavelength multiplex visualization system."syste
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY14.
![Page 15: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/15.jpg)
3D Television
• What is 3DTV?– More accurately, “stereoscopic television”– Two pictures presented to viewer (one for each eye)– Brain combines two views and interprets it as a 3D
viewview
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 16: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/16.jpg)
3DTV is happening now!Why is it “for real” this time?
– Digital is the difference– True HD quality (or close to it)– Nausea, discomfort issues addressed
P d ti “l l d”– Production “lessons learned”– ROI is clear– Industry needs a follow-on to HD (media consumer– Industry needs a follow-on to HD (media, consumer,
and professional equipment companies) – Rapid embrace by consumers
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY16
![Page 17: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/17.jpg)
3DTV is happening now!
• Quick CE Facts– 25% expect to buy a 3DTV within 3 years– 20% say they never will (2003: 33% said never for
HDTV)10% f TV 37” d ld i 2010 h b 3D– 10% of TVs 37” and up sold in 2010 have been 3D
– By 2013, ¼ of all TVs will be 3DTVs
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
(Credit: Insight Media)
17
![Page 18: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/18.jpg)
3DTV Deployments• Who’s Deploying 3DTV?
– BSkyB• Will work on existing STBs (Sky+HD boxes)Will work on existing STBs (Sky+HD boxes)• Movies, entertainment, sports• Focus on pubs & clubs initially, now homes
– DirecTV • 3 channels (two linear, one VOD)
– Working with AEG/AEG Digital Media, CBS, Fox Sports/FSN, g g pGolden Boy Promotions, HDNet, MTV, NBC Universal and Turner Broadcasting System
– Initially single PPV channel – movies, documentaries, etc.Launched in June– Launched in June
– Software update on existing MPEG-4 STBs– 2010 MLB All-Star Game on Fox Sports– Exclusive sponsor: Panasonic
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
Exclusive sponsor: Panasonic
18
![Page 19: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/19.jpg)
3DTV Deployments
• Who’s Deploying 3DTV?
– Comcast & Cox Cable• The Masters
– Verizon– Verizon• FiOS
• WealthTV• On-demand movie channel launched mid-November
• $2 premium over HD movies
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY19
![Page 20: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/20.jpg)
3DTV Domestic Update
• Who’s Deploying 3DTV? – ESPN
• 25 World Cup games• Minimum 85 sporting events all in 2010 (June 11 on)
C ll b k tb ll ll f tb ll BCS N ti l• College basketball, college football, BCS National Championship game in January 2011
• Exclusive sponsor: Sony
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY20
![Page 21: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/21.jpg)
3DTV in the US
CBS • Final Four of NCAA Basketball Tournament• US Open Tennis• US Open Tennis• PGA Championship
Fox • Airing sports beginning in a few months
Turner• NBA Basketball, animation, other content
PBS
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY21
PBS • Showing interest
![Page 22: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/22.jpg)
3DTV in the US
NBC• Farther behind but think 2012Farther behind, but think 2012
Olympics at a minimum
ABC • Focusing on ESPN3D, but could g
translate to broadcast network
Discovery • 3DNet launching early 2011
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY22
![Page 23: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/23.jpg)
3DTV in the US
“Universe” Premier• Shown late July on DirecTVShown late July on DirecTV
Oregon vs California college football game• Shown mid-November on Verizon
FiOSFiOS
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY23
![Page 24: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/24.jpg)
3DTV in the US
Cablevision – first live stereoscopic broadcast toCablevision first live stereoscopic broadcast to the home, powered by Harris equipment
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY24.
![Page 25: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/25.jpg)
3DTV WorldwideFrance Canal+
Orange
Portugal Zon Multimedia
Germany Sky DeutschlandGermany Sky Deutschland
Spain Canal+ SpainHispasatTV3
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY25
![Page 26: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/26.jpg)
3DTV Worldwide
Poland Cyfra+Dialogg
Finland Welho
Italy Sky Italia
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY26
![Page 27: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/27.jpg)
3DTV Worldwide
UK BSkyBBBCITVITVVirgin
Brazil TV GloboBrazil TV GloboNET Servicios
Japan Sky PerfectWOWOWJ:comBS-11
Korea CJ HelloVisionTU MediaSkylife
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY27
SkylifeOTA Trials
![Page 28: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/28.jpg)
3DTV Worldwide
What about the world’s smallest country?
Vatican to launch HD/3D Channel
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY28
![Page 29: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/29.jpg)
Even Royalty is getting in on the actEven Royalty is getting in on the act…
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 30: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/30.jpg)
Another “Guy”…December 4th…
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY30
![Page 31: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/31.jpg)
Recent Developments
ESPN Study
• Ads:• Ads:• People remember 3D ads better• Purchase intent went from 49% for 2D to 83% for 3D• Ad “liking” went from 67% to 83%d g e t o 6 % to 83%
• Programming:• Enjoyment – went from 65% to 70%• Involvement – went from 67% to 70%• Presence – went from 42% to 69%
Gl• Glasses:• Little difference active vs passive, but latter considered “more
comfortable and less distracting”
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY31
![Page 32: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/32.jpg)
Consumer Product Launches
• Samsung and Toshiba – live 2D-3D conversion on the TV– All Samsung 3D sets have this.– Analagous to upconversion of SD to HD, but worse
Still er impressi e technologicall– Still, very impressive technologically– Experience dependent on content – some looks great,
some not.
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 33: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/33.jpg)
Consumer Product Launches
• Internet VOD 3D
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 34: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/34.jpg)
Consumer Product Launches
• ViewSonic 3DV5 pocket camcorder…$180– 720p– Two 5 megapixel recorders– Includes autostereo display (parallax barrier)
C b th i 3D h t f t ! Al $180– Can buy their 3D photo frame, too! Also $180
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY34
![Page 35: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/35.jpg)
How Does 3DTV Work?- Xpol
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY35
![Page 36: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/36.jpg)
3D Update
• When used on TVs, viewed with polarized glasses– RealD– Very inexpensive (~$1)– Fashionable
• Works fine in large environments with ambient light (think bars, resta rants)restaurants)
• Not 2D compatible• Half-resolution (can be improved)
TV t i (t h l li i )• TV sets more expensive (technology, licensing)
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 37: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/37.jpg)
How Does 3DTV Work?- ShutterLeft and Right images are displayed sequentially. IR synchronized glasses pass only h i h ithe right image to
the right eye and left image to the left eyeleft eye.
No loss in resolution!!!!!resolution!!!!!
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY37
![Page 38: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/38.jpg)
How Does 3DTV Work?- Shutter
• Frame-Sequential (temporal compression)– Full resolution– Frame rates of 120Hz or more (up to 480Hz currently)– TV sets inexpensive (maybe a few hundred more)– Active shutter glasses– Active shutter glasses
• Expensive, but dropping rapidly• Need to be recharged• A little less fashionable
– Not 2D compatible– Works best in a dark environmentWorks best in a dark environment– Picture tends to look darker (each eye is blocked more
than ½ the time)U d f i il bl l t
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
– Used for gaming, available on laptops
38
![Page 39: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/39.jpg)
3D Update
• Cameras– Two lenses side by side – traditional approach
• Panasonic - $21K twin lens professional camcorder now available, and has been followed by a consumer one.
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 40: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/40.jpg)
3D Update
• Cameras– Two lenses with mirror (beam splitting) – when there
isn’t enough room for a side by side rig
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 41: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/41.jpg)
3D Update
• Cameras– Single lens camera (Sony)!
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 42: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/42.jpg)
3D Update
• Sports Production– Far fewer cameras needed for 3D vs 2D– Far fewer cuts needed to cover (single camera on
single play is common)Greatly increased router size needed– Greatly increased router size needed
– Today: separate production teams– Tomorrow: hybrid approach – share resourcesTomorrow: hybrid approach share resources
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 43: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/43.jpg)
Remote 3DTV Production
Note: 6 convergence operators!
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY43
![Page 44: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/44.jpg)
3D Update
• Formats, formats, and more formats…
– Winners and losers already becoming apparent (to some degree)
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 45: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/45.jpg)
3D Update
• Anaglyph & ColorCode– Use different colors for L & R– Inferior quality– Not 2D compatible– Tendancy to nauseate, create discomfort– Ridiculous cardboard glasses
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 46: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/46.jpg)
3D Update
• Glasses-free (autostereoscopic)– Mobile phones – looks fine on a small screen, smaller
bandwidth impactbandwidth impact– Digital signage (people are not going to put on glasses
to see 3D when shopping) – Home use - perhaps 10 years away – Philips (early
proponent) stopped pushing this publicly– Issues: bandwidth, quality, head placement, etc.Issues: bandwidth, quality, head placement, etc.
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 47: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/47.jpg)
3D Distribution – side by side
• Side-by-side– Compresses horizontal resolution, which we have
more of.– Works well on lower bitrates
E h t l ti t i l ti– Enhancement layer option to improve resolution
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY47
![Page 48: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/48.jpg)
3D Distribution – Over-Under
• Over-Under (also called Top-Bottom)– Reduces vertical resolution (which you have less of) –
problem for graphics, captions, subtitles– Doesn’t work well for 1080i
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY48
![Page 49: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/49.jpg)
3D Distribution – Interleaved
• Line-Interleaved (a.k.a. row interleaved)– Loss of vertical resolution– Compression artifact issues
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY49
![Page 50: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/50.jpg)
3D Distribution – Interleaved
• Column-Interleaved– Loss of horizontal resolution– Compression artifact issues
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY50
![Page 51: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/51.jpg)
3D Distribution – Checkerboard
• Checkerboard– Halves both horiz/vert resolution– Difficult to compress, scaling problems, etc.
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY51
![Page 52: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/52.jpg)
3D Distribution – 2D + Difference
• 2D + Difference/Delta/Depth/Metadata
– Basis of MPEG H.264/AVC MVC– TDVision– Full-resolution left eyeFull resolution left eye– Right eye view constructed using metadata– Only format that’s inherently 2D compatible (old
displays simply ignore the 3D metadata)displays simply ignore the 3D metadata)– Roughly 1.35x regular HD bandwidth– Good picture in 7 Mbps
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY52
![Page 53: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/53.jpg)
Distribution and Display Formats
• Which format is the winner?
– For distribution to consumers (non Blu-ray):• Today: frame compatible• As ROI becomes evident perhaps 2D+Delta/MVC or• As ROI becomes evident, perhaps 2D+Delta/MVC, or
other full-resolution per eye
– For display:• Today: frame sequential with shutter glasses (dominant
at CES)• As prices drop, maybe frame compatible with polarized
glasses
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 54: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/54.jpg)
Things to Ponder
• Best-suited content?
• Production costs
• Graphics/subtitles/caption considerations
• Distribution bandwidth versus quality
• What about ad-supported channels?
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY54
![Page 55: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/55.jpg)
Ad-Supported Channels
• First 3DTV channels not ad-supported• Issue will be faced sooner than you thinky• Will we see 3D ads soon?
– Some out there– Harris working on educating Adv/Agy community
• Can you charge a premium for 3D ads?• Meanwhile…take 2D content and float it a little in
front of screen plane.A t t d 2D 3D i t th h l• Automated 2D-3D conversions not the whole answer
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY55
![Page 56: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/56.jpg)
3D Standards Activities
• SMPTE Activities – Dealing with 3D Home Master
• Common professional format for both live and recorded content.
Three active ad hoc groups:– Three active ad hoc groups:• Image Format• Graphics & Subtitlingp g• Metadata
– Documents now appearing for ballot!
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY56
![Page 57: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/57.jpg)
Other SMPTE 3D Activities
• Frame Compatible (10E-3DFC): define methods and establish signalingg g
• Disparity Maps (10E): WS under review for standardization of these
• 2x SMPTE 292 (1.5G SDI)
• Multi-link 3G (32NF-20): mapping 2 or 4 links (for 6 and 12G) – multi-part SMPTE 425part SMPTE 425
• 3D Contribution Links: MPEG-2 codec agnostic links over ASI or IP
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
• MXF 3D Work (31FS)
![Page 58: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/58.jpg)
3D Standards Activities
• ATSC Activities – New group (PT-1) formed– Looking at technology, business cases, broadcaster
needs.I t t i K t i l (MPEG 2 l ft MPEG 4– Interest in Korean trials (MPEG-2 left eye, MPEG-4 right eye)
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY58
![Page 59: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/59.jpg)
3D Standards Activities
• SCTE Activities– Active working group– Working closely with CableLabs and MPEG– Unique challenges in cable environment (eg. STB)– Constituents moving forward– Published report in June
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY59
![Page 60: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/60.jpg)
3DTV – Workflow
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY60.
![Page 61: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/61.jpg)
3D Signal Flow• 3 Gb/s is preferred to keep signals together
– Two 1.5 Gb/s packed to make 3 Gb/s– expect a mix of two 1.5 Gb/s and 3 Gb/s for a while– Difficult to guarantee the sync-up of two 1.5 Gb/s feeds
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY61.
![Page 62: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/62.jpg)
Harris Differences
– Many other vendors are offering 3DTV point products
– We look at entire “glass to glass” ecosystem
– We are not new to this • Government 3D work for many years• One of the first to take this seriouslyOne of the first to take this seriously
– SMPTE 3DTF founding member “way back” in 2008
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY62.
![Page 63: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/63.jpg)
Harris 3DTV Products
Routing (Platinum/Panacea)– 3G of course3G of course– Marriage of dual channels in control system
X50-X85– Dual/Single Link
HDMI for 3D and supering for 2D viewing– HDMI for 3D and supering for 2D viewing– 3D Timing/Sync/Proc functions – can frame sync two 1.5Gbps
streams
Servers (Nexio)slaved ingest and playout for left and right channels
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
– slaved ingest and playout for left and right channels
63.
![Page 64: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/64.jpg)
Harris 3DTV ProductsMaster Control & Branding (IconMaster)– Slaved MC operations using two units with single
control panel for left and right channelscontrol panel for left and right channels– 3D logo insertion
Automation– Can control two streams
Networking/Encoding (NetVX)Networking/Encoding (NetVX)– Demoing dual channel using X85s for dual sync up
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY64.
![Page 65: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/65.jpg)
Harris 3DTV ProductsMonitoring (Multiviewer) – 2D and 3D monitoring
Editing (Velocity)g ( y)– Working on changes to the editor to support left and
right channel editing, initially from dual link captured material
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY65.
![Page 66: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/66.jpg)
Harris 3DTV ProductsTest & Measurement
Left Eye/Right Eye Overlay with PositionM t
y g yLuminance/ChrominanceMeasurement
Measurement,Luminance/ChrominanceMeasurement
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY66.
![Page 67: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/67.jpg)
Harris 3DTV ProductsGraphics (Inscriber G7-3D)
– Working with Nvidia cardWorking with Nvidia card now, private customer demos underway in Toronto
– Leverages all the functionality of thecurrently shipping Gscribe 7.0 software.
– Realtime 2D and 3D graphics in 3D stereo
– Output dual link 1.5G L+R HD SDI
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY67.
![Page 68: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/68.jpg)
Harris 3DTV ProductsGraphics (Inscriber G7-3D)
– Also single link side-by sideAlso single link side by side and top-bottom and field sequential
– Dynamically adjust Z depth and focal depth in real time
– Preview stereo 3D directly on the design canvas
Supports pre rendered 3D content Playback (stereo AVIs MOVs– Supports pre-rendered 3D content Playback (stereo AVIs, MOVs etc)
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY68.
![Page 69: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/69.jpg)
Product Deliverability
– All products we are discussing are available today!
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY69.
![Page 70: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/70.jpg)
• Film-Patterned Retarder (FPR) Passive Displays• Easier to make• Less expensive• LG and others
• Autostereoscopic Displays• MVC enables packaging of multiple views• MVC enables packaging of multiple views• Technical hurdles remain
• Live Holography• Japan set goal of 2022 World Cup
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY70
![Page 71: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/71.jpg)
3D Update
• Our Rivals are so far behind…
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 72: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/72.jpg)
3D Update
• Never mind…
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY
![Page 73: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/73.jpg)
Conclusions
– 3DTV is moving forward at an unprecedented pace
– Predictions are difficult and dangerous
– Harris is the only vendor offering end-to-end 3DTV solutions now, rather than simply a point product or ttwo
– We offer top notch solutions for today’s HD needs,We offer top notch solutions for today s HD needs, which are also 3D-capable if you need it tomorrow
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY73.
![Page 74: 3D Overview – IEEE Denver CiiSiCommunications Society … · 2014. 10. 2. · 3D Cinema – 35 3D films in 2009, 28M viewers – Many tout 15% incremental cost, averages 2.4x revenue](https://reader033.fdocuments.net/reader033/viewer/2022051604/5ffb803d6208573fa11ea55d/html5/thumbnails/74.jpg)
3D Overview
Thank You
Chris LennonCTO Group
Harris Corporation
assuredcommunications™
Confidential – Harris-IEEE Internal Use ONLY