30/10/2014 - Johannessimatupang's Weblog...30/10/2014 2 4-4 Tujuan Penyusunan Proposal Riset •...
Transcript of 30/10/2014 - Johannessimatupang's Weblog...30/10/2014 2 4-4 Tujuan Penyusunan Proposal Riset •...
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4-2McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,All Rights Reserved.
Part OneINTRODUCTION TO
BUSINESS RESEARCH
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Bahasan topik
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Tujuan Penyusunan Proposal Riset
• Menyiapkan pertanyaan dan pentingnyauntuk diteliti.
• Mendiskusikan upaya penelitian yanglain yang telah bekerja denganpenelitian yang berkaitan
• Menyarankan data yang dibutuhkanuntuk menyelesaikan masalah.
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Purpose of the Research Proposal
• To present the question to beresearched and its importance
• To discuss the research efforts of otherswho have worked on related questions
• To suggest the data necessary forsolving the question
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What are the Benefits of the Proposalto a Researcher?
• Allows the researcher to plan andreview the project’s steps
• Serves as a guide throughout theinvestigation
• Forces time and budget estimates
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Types of Research Proposals
• Internal
• External
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Proposal Complexity
3 levels of complexity:• The exploratory study is used for the
most simple proposals• The small-scale study is more complex
and common in business• The large-scale professional study is
the most complex, costing millions ofdollars
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How to Structure the Research Proposal?
• Create proposal modules
• Put together various modules to tailoryour proposal to the intended audience
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Modules in a Research Proposal
• Executive Summary• Problem Statement• Research Objectives• Literature Review• Importance of the
Study• Research Design• Data Analysis• Nature and Form of
Results
• Qualifications ofResearcher
• Budget• Schedule• Facilities and Special
Resources• Project Management• Bibliography• Appendices
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What to include in the Appendices?
• A glossary of concepts, constructs, anddefinitions
• Samples of the measurementinstrument
• Other materials that reinforce the bodyof the proposal
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Evaluating the Research Proposal
• Proposal must be neatly written inappropriate writing style
• Major topics should be easily found andlogically organized
• Proposal must meet specific guidelinesset by the sponsor
• Technical writing style must be clearlyunderstood and explained