30 mins to social media mastery ii
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Transcript of 30 mins to social media mastery ii
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30 Minutes to Social Media Mastery, Part II
Tools for Making It WorkPresented by Jean Ann Van Krevelen
President, White Willow Mediawww.whitewillowmedia.com
Sponsored by Proven Winners and Grower Talks/Green Profit
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Special Thanks to Our Sponsors!
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Getting Started
• Social Media Management• Google services• Evaluation Tools
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Social Media Management
There are several tools that will allow you to manage multiple social media accounts at the same time.
• Hootsuite• Seesmic• Tweetdeck
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Social Media ManagementHootsuite offers great flexibility. Easy access to information and accounts:
• Web-based, companion mobile app• Scheduled updates• Updates to multiple social networks• Multiple users for one account
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Social Media Management
Monitor conversations:• View multiple streams from Twitter,
Facebook, Facebook Pages, LinkedIn, MySpace, Foursquare
• Create and save customized searches• Track use of keywords
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HootSuite Info Stream
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HootSuite Twitter Lists
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HootSuite Facebook Pages
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Social Media Management
Evaluate Effectiveness:• Track clicks on links• Connect Google Analytics• Check Facebook Page Insights• View profile Insights/Klout scores
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HootSuite Analytics
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Google Organizational Tools
Google has many services that are huge time savers:
• Google Reader• Google Alerts• Google Calendar• iGoogle
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Google Services
One of the best things about using multiple Google services is that they are designed to easily work together.
As we progress, I will give examples of how the various sites work collaboratively.
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Google Readerwww.google.com/reader
Google Reader is an excellent tool for managing RSS content. In Google Reader you can:
• Subscribe to feeds (blogs, news, etc)• Organize feeds• Share your feeds with other
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Google Readerwww.google.com/reader
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Google Alertswww.google.com/alerts
Google Alerts gives you an easy way to track your online visibility. With it you can:
• Monitor the web for your brand• “Listen” to conversations on social sites• Respond quickly to negative commentary
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Google Alerts www.google.com/alerts
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Google Alerts www.google.com/alerts
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Google Alerts www.google.com/alerts
Google Alerts can be added as an RSS feed to:
• Google Reader• iGoogle• Gmail (email alert)
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Google Calendar www.google.com/calendar
Google Calendar is a web-based scheduling system that offers multiple benefits:
• Easy web access• Sharing of calendars • Scheduling of events• Invitations to attendees
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Google Calendar www.google.com/calendar
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Google Calendar www.google.com/calendar
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Google Calendar www.google.com/calendar
Google Calendar coordinates with:• Gmail• Google Chrome (browser)
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iGoogle www.google.com/ig
iGoogle’s primary function is to serve as a dashboard. With iGoogle, users can download widgets to:
• Access all Google products in one place (calendar, docs, maps, reader, alerts, etc)
• Access Google Analytics
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iGoogle www.google.com/ig
• Google Blog Search and Customized Search
• YouTube Search• Google Talk/Voice• Facebook Feed/Updating• US/International News Headlines
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iGoogle www.google.com/ig
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Evaluation Tools
There are easy (and free) ways to track your impact across the web. These search engines aggregate and analyze interactions on hundreds of social sites.
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Evaluation Tools
These sites gather data from:• Blogs• Forums• Micro-blogs (Twitter)• Social Networks (MySpace)• Comments• Q & A sites
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Google RealTime www.google.com/realtime
Google RealTime is a listening tool that shows up to the minute social search results.
• Access right from google.com search page
• Limit search results by geography• See conversation thread without leaving
search page
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Google RealTime www.google.com/realtime
Google RealTime search can be integrated with:
• Google Alerts• Gmail
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Google RealTimewww.google.com/realtime
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Social Mentionwww.socialmention.com
Social Mention is a real time search engine that also incorporates analytical data:
• Sentiment• Average time between mentions• Number of RT’s• Top Users
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Social Mentionwww.socialmention.com
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Social Mentionwww.socialmention.com
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For More Information
• Watch for more Ball Publishing Webinars in the future!
• Check out www.whitewillowmedia.com for social media marketing consulting services
• Also, visit www.gardenshortspublishing.com to see our new service: high quality blog content, ready to import, for IGCs and other industry businesses
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