What kind of media institution might distribute your media product and why?

Arooj Aftab

Why does it matter?

• When creating a magazine it is important that you find the right distributor, this is due to the reason of there being different distribution companies, different distribution companies have different types of audiences, themes, address and values to them they also have different amounts of profit which Is the most important thing.

• There are two main types of distribution – these are Independent and major

Independent distribution

• The magazine company distributes the product independently

• They focus a lot on the individuality of the magazine• Selling their magazine to limited amount of people on the

internet and in small base shops – they target large fan bases

• They put a lot of effort in to attract the right audience• Online subscribers = profit• They have been able to offer products world wide because

of the internet• Underground shops and online subscribers

Major Distribution

This is a strategy that is used to cover the magazine market by promoting their products in large stores and music stores.Offers and discounts are offered in the magazine – this is because the magazines are produced on a large scale and are reasonably cheaper to print.

Examples of major distributors is Frontline

Which kind of distribution would my product benefit from/which distributor suites your products?

• In my opinion I think that my music magazine product would benefit from a independent distributor, this is because my magazine features a subscribe link and as it is and rock/indie magazine I feel that indie/rock fans would more likely shop in smaller underground shops – this would increase sales. However if my magazine was a pop magazine I would feel different.

Advertise my product – different media platforms

• Social network – Networks such as Facebook, Twitter, My space and YouTube have a lot of users. To keep my target audience involved with my magazine I would hold competitions and have free giveaways of like tickets to gigs and magazines.

• This is a good idea as it is a global network that would attract thousands, especially if it was their favourite artist/band featured

Advertise my product – different media platforms

• Radio – Many people listen to the radio. If my magazine had it’s own radio station and played the songs featured in the weekly magazine I feel it would be a great way to involve people

• Another way radio can help is if I was to team up with another successful well known radio station and give them my product to hold compitions on their station – example of a radio station could be BBC Radio 1

Advertise my product – different media platforms

• Posters- Posters are a great way to attract peoples attention, if I was to advertise my product I would make my poster similar to the layout of my magazine – this is so it is easily recognised. I would place the poster in music shops and underground – this is where most my target audience would shop/be