3 Steps to Winter Revenue Success
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Transcript of 3 Steps to Winter Revenue Success
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#secondstreetlab
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#secondstreetlab
Matt Chaney@mattchaney
Liz Crider@emcrider
Welcome!
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#secondstreetlab
Questions & Recording
Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.
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#secondstreetlab
OVER 3,000 MEDIA COMPANIES
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#secondstreetlab
Second Street Platform
PROMOTIONS SUITE DATA SUITE
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#secondstreetlabsecondstreetlab.com
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#secondstreetlabFollow @secondstreet on Twitter!
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#secondstreetlab
Want To Win A Prize?
#secondstreetlab
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ADVERTISERSTO TARGET
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#secondstreetlab
Advertiser Categories for Winter
• Retail• Healthcare• Furniture• Spas• Jewelry• Restaurants
• Bridal Serivces• Specialty
Markets• Grocery• Gyms• Sporting
Goods
• Exercise Equipment
• Clinics• Training
Programs
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Seller’s Guide
secondstreetlab.com/sellers-guide
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MONTHLYOPPORTUNITIES
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December
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#secondstreetlab
Quizzes
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Holiday Quiz BundleAtlanta Journal Constitution | Atlanta, GA
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Quiz Bundle Taken11,887
Times
$25KTotal Package
Value
Holiday Quiz BundleAtlanta Journal Constitution | Atlanta, GA
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#secondstreetlab
Turnkey Quiz Bundle Idea
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#secondstreetlab
Turnkey Quizzes to Run
secondstreetlab.com/turnkeys
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Sweepstakes
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12 Days of GivingNorth Platte Telegraph | North Platte, NE
$6,000Revenue for
the Site
2,614Opt-Ins
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#secondstreetlab
$10,200Revenue for
the Site
14KEntries
Countdown to ChristmasKDRV | Medford, OR
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Guess the First SnowfallKTUU | Anchorage, AK
$7,500Revenue for
the Site
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#secondstreetlab
Photo Voting
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Santa TantrumsMore 104 KMYR | Des Moines, IA
$3,500Revenue for
the Site
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Scared of SantaHerald & Review | Decatur, IL
8,000+Votes
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Scared of SantaKFMB | San Diego, CA
4,800+Votes
52% Opt-in Rate
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#secondstreetlab
Advertiser Category:Food & Dining
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Haydelicious Holiday GiveawayWEZB | New Orleans, LA
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Haydelicious Holiday GiveawayWEZB | New Orleans, LA
Survey Question
s1,300Opt-ins
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#secondstreetlab
Quiz Break
secondstreetlab.com/holidayquiz
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January
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#secondstreetlab
Photo Voting
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Cutest Kids ContestWEEK-TV | Peoria, IL
$7,000Revenue for
the Site
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Cutest Baby ContestWPXY-FM | Rochester, NY
16MMVotes
$5,000Revenue for
Site
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Baby BashWEZB-FM | New Orleans, LA
4.6MMVotes
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Quizzes
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What Should Your Resolution Be?KCLR-FM | Columbia, MO
17People in
the Market for a New
Car
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How Well Do You Know Your Workouts?Worcester Magazine | Worcester, MA
Sponsored ByLocal Gym
Turnkey Quiz!
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Healthy Eating IQLeader-Telegram | Eau Claire, WI
Sponsored ByHospital
Turnkey Quiz!
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#secondstreetlab
Turnkey Quiz Bundle Idea
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#secondstreetlab
Turnkey Quizzes to Run
secondstreetlab.com/turnkeys
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#secondstreetlab
Sweepstakes
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New Year, New You WTVF-TV | Nashville, TN
Sponsored By
Local Weight Loss
Program
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New Year, New GEAR Forsyth County News | Cummings, GA
200+Advertiser
Opt Ins
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Advertiser Category:Health & Fitness
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Goal:Find People
Interested in Fitness
Equipment
Test Your Fitness IQKYTV-TV | Springfield, MO
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Advertiser Quiz BundleWPSD | Paducah, KY
300People in
the Market
371Advertiser
Opt-ins
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February
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#secondstreetlab
Quizzes
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#secondstreetlab
How Cupid Are You?KAKE | Wichita, KS
$5,000Revenue for
the site
4,505Entries
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Which Texas Bride Are You?D Magazine | Dallas, TX
$2,500Revenue for
the site
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Valentine’s Day Trivia ChallengeConway Daily Sun | N. Conway, NH
1,023 Entries
LeveragedSweepstake
s
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#secondstreetlab
Turnkey Quiz Bundle Idea
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#secondstreetlab
Turnkey Quiz Bundle Idea
secondstreetlab.com/turnkeys
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#secondstreetlab
Photo Voting
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#secondstreetlab
Cutest Couple ContestThe Signal | Santa Clarita, CA
$2,000Revenue for
the Site
70K Votes
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Cutest Couple ContestPalm Beach Post | Palm Beach, FL
$3,900Revenue for
the Site
65K Page Views Generated
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Advertiser Category:Spa & Massage
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Win a Spa DayBangor Daily News | Bangor, ME
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Win a Spa DayBangor Daily News | Bangor, ME
3,740 Entries
52%New
Prospects
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#secondstreetlabTHE PLAN
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#secondstreetlab
$30K in 3 Months
*Based on Mid Size Market
Promotion December January FebruaryMonthly Quiz Bundle $4,000 $4,000 $4,000
Advertiser Quiz (1xmo) $2,000 $2,000
Ticket Giveaway $3,000
Scared of Santa Photo Contest $5,000
Advertiser Sweepstakes (1xmo) $2,500 $2,500 $2,500
Monthly Total $14,500 $8,500 $8,500
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#secondstreetlab
$60K in 3 MonthsPromotion December January February
Monthly Quiz Bundle (2 in Dec) $8,000 $4,000 $4,000
Advertiser Quiz (2xmo) $4,000 $4,000 $4,000
Ticket Giveaway $3,000 $3,000 $3,000
Scared of Santa Photo Contest $5,000
Date Night Sweeps $3,000
Advertiser Sweepstakes (1xmo) $2,500 $2,500
Cutest Couple Photo Contest (2 sponsors)
$10,000
Monthly Total $22,500 $13,500 $24,000
*Based on Mid Size Market
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#secondstreetlab
$90K in 3 Months
*Based on Mid Size Market
Promotion December January FebruaryMonthly Quiz Bundle (2x per month) $8,000 $8,000 $8,000
Advertiser Quiz (2xmo) $4,000 $4,000 $4,000
Ticket Giveaway (2x month) $6,000 $6,000
Scared of Santa Photo Contest (2 sponsors)
$10,000
Date Night Sweeps $3,000
Advertiser Sweepstakes (3xmo) $7,500 $7,500 $2,500
Cutest Couple Photo Contest (2 sponsors)
$10,000
Cutest Kid Photo Contest (2 sponsors) $10,000
Monthly Total $35,500 $35,500 $27,500
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#secondstreetlabRESOURCES
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#secondstreetlab
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Seller’s Guide
secondstreetlab.com/sellers-guide
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#secondstreetlabsecondstreetlab.com/calendar
Planning Tools
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#secondstreetlab
Quiz Turnkey Library
secondstreetlab.com/turnkeys
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#secondstreetlabTAKEAWAYS
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#secondstreetlab
Start PlanningNow
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#secondstreetlab
Target the Right
Advertisers
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#secondstreetlab
Bundle Promotions
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#secondstreetlab
Matt Chaney@mattchaney
Liz Crider@emcrider
Thank you!